Online sample campaigns

Marketing campaigns are a set of related organized, strategic, and intentional activities aimed at understanding and meeting specific business objectives, usually related to customer communication or sales.

Marketing campaigns go hand-in-hand with existing marketing strategies and sales efforts to communicate the value of your business proposition to your target audience. Marketing campaigns are super-important today, not just for businesses aiming to make more profits but even for non-governmental organizations.

Some businesses opt for online marketing, while others use offline marketing campaigns. Whichever way a business picks, value-addition and targeting pain points make any marketing campaign successful.

First up are some amazing email marketing campaign examples you can use to create your own email newsletters or promotional emails. Use these as a reference to create your own versions of successful email campaigns to nurture leads, engage prospects, and improve your brand awareness.

A New York City-based ecommerce apparel subsidiary of Walmart, Bonobos, provides suits, trousers, denim, shirts, shorts, swimwear, outerwear, and accessories for men.

Check out their promotional email below. New York City-based J. Crew Group sells apparel, accessories, and personal care products for men and women through retail and factory stores, catalogs, and online.

Subject line: Psst, you left this Petite full-length Kate straight-leg pant in stretch velvet in your bag. Their flash sale email below makes for easy reading. Happy Socks is a Swedish lifestyle brand and retailer of designer socks, underwear, and swimwear for women, men, and children.

Their promotional email below is designed to fit the sustainability narrative surrounding WWF. Their promotion email, not surprisingly, is full of irresistible deals and offers for top equipment brands.

Like email marketing, text messaging is a great way to engage your audience too. You can use it to run a product launch campaign, a brand awareness campaign, or announce special promotions. SMS marketing is personalized and delivers messages almost instantly, increasing engagement rates.

Here are some interesting SMS campaigns from around the world. Pottery Barn is an American upscale home furnishing retail chain and online commerce company that deals in everything you need to decorate homes, including indoor and outdoor furniture, decor, bedding, bath, lighting, and storage accessories.

Their promotional SMS message below is on point. Red Lobster is a casual dining restaurant chain using SMS campaigns to announce special offers and deals to its customers. The text message below is part of their Black Friday Cyber Monday BFCM marketing campaign:.

The SMS campaign below is from their new year promotions and is a great example of how to hook the recipient with a value-packed offer:. Red Robin, a famous gourmet burger chain, sent the following promotional message to encourage subscribers to browse their menu and order online.

Sakara delivers fresh, organic, perfectly portioned meals directly to your home or office while striving for sustainability and minimizing toxic food waste. They used an SMS campaign to announce their new range — Top List, to their loyal subscribers. Have a look at the SMS below:.

Creating a highly-engrossing social media marketing campaign is a great idea to increase reach and build a solid brand following. Contrary to the popular grapevine, social media marketing is far from dead.

Here are some examples of social media marketing campaigns that you can learn from:. Ultrahuman Ring is a smart wearable that helps users monitor key health and wellness-related data points relating to movement, heart rate, body temperature, and sleep.

Their Twitter ad below tries to introduce, if not sell, this product to what seems to be a cold audience. Marketing campaigns are not just useful for promoting a business or a product. Take the example of Justin Welsh. Take a look:. Take a look at his latest Twitter thread that raked in thousands of likes and, quite likely, sale of information products to his old and new followers.

A leading all-in-one SEO audit and keyword research tool, Semrush is a well-known brand. Its target audience is primarily other businesses, such as digital marketing agencies. The below example is one of its Facebook ads where it is trying to attract B2B prospects with a successful case study of a firm called Honeybook.

Here are some amazing brands and examples of how they are using content across platforms to market their products and services:. Twitter threads were a rave hack for a long time. Even with the changing Twitter algorithm dynamics, threads are a great content marketing tactic if you want to build a personal brand, attract signups, or just build a following.

Consider the example below by an email marketer who is trying to build an audience for his offering:. Food52 is one of those rare examples of a passion business done and scaled right. Their blog is the perfect example of content marketing done right. Each message features three distinct sections: one for ingredients, one for instructions, and one for additional recipes.

we have a question for you. I love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy. Not only is the design and copy top-notch, but I applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place.

It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability.

The button copy is a pattern interrupt that will prompts recipients to pause and think about which action they want to take: Customize their preferences or completely unsubscribe. When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around.

Download these email marketing planning templates to keep yourself organized throughout the year. Take this email from Paperless Post, for example. Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink.

Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each button is a CTA in and of itself — click on any one of them, and you'll be taken to a purchase page.

Many of us tend to listen to podcast episodes from the same few shows instead of branching out. This email makes quite brilliant use of responsive design. As humans, we tend to crave personalized experiences.

You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy. Internet providers and bad weather are natural enemies.

You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages — the one thing that sets off customers' impatience. Then, there's RCN. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers.

This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider. The email even advises personal safety — a nice touch of care to go with the promise of responsive service.

It simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about. At the bottom of the email, RCN also took the opportunity to highlight its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email.

I'm a huge advocate of thought leadership. Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn.

The language is friendly, succinct, and persuasive. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course.

It harnesses the power of social proof to give an added layer of credibility. When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years. To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together.

The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear.

After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. What better products to call attention to than the stuff worn by one of America's legends? I love this email from Etsy. Not only is the design super eye-catching — without looking cluttered — but the home items are user-made.

Etsy sells merchandise featuring designs from artists all over the world. This example showcases creations by several Etsy shops. The email lets the items speak for themselves, showcasing them as art rather than products. We also love the cohesive aesthetic of the showcased Etsy shops.

Spotify is the king of personalization Spotify Wrapped, anyone? The offer, which is to buy a cassette of the album, harkens to the nostalgic feelings highlighted by Olivia Rodrigo in her songs and by recent trends on TikTok and Instagram. From the imagery to the call-to-action, this email is well-poised to generate purchases.

I also love the color palette, which diverges from the Spotify branding only to highlight the colors from the album. Executing your email marketing campaign. Download This Planning Template.

As with all marketing efforts, the first step is to decide on your desired outcome. Is it to clean up your list? Promote a new product? Different campaigns require different tactics, so determining the purpose of your campaign helps you create the targets you want to hit.

The key to a great email marketing campaign is understanding your audience and why they subscribe to your emails. When you know this, you can share content with them that directly aligns with their interests. Another crucial step is creating a timeline. But, a long-term top-of-mind nurturing campaign, like building hype for the launch of a new product, will be much more than 2 emails.

Tailor the length of your email sequences including follow-ups to the length of the buying cycle and stage the persona is at in the buyer's journey. This is why creating good subject lines, and email copy in general including multimedia elements is a pivotal part of the email marketing process as it can mean the difference between excellent open rates or your emails sitting unopened in an inbox.

AI tools, like our Email Writer and Campaign Assistant , help you quickly write and design email marketing campaigns. There are several options depending on your needs, including HubSpot , MailChimp , Pabbly Email Marketing, and Constant Contact.

As your campaign runs, take notes. Are your open rates and click rates what you expected? Are you on track to hitting your goals with the campaign? Are you ready to dive deeper and actually get started with your email marketing campaign?

Email marketing is a fantastic way to nurture leads, engage subscribers, and retain customers. The examples I shared above will help you brainstorm winning campaigns that drive sales and offer a high ROI. Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform.

Lindsay Kolowich Cox. What is an email marketing campaign? We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.

You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. Email Marketing Planning Template Organize your email marketing strategy and metrics with this free template.

Get Your Free Templates. You're all set! Click this link to access this resource at any time. Access now. To get your content to rank on a search engine, you need to optimize elements of you website and blog pages like titles, metadata, and keywords.

Your domain authority, page load speed, and other factors will also impact your search engine rankings. Organic SEO is an ever-evolving game between marketers, their competitors and search engines.

Google the largest search engine release algorithm updates frequently but keeps the details in a black box. Content developers are forced to stay on top of trends and update pages if they want to rank. Even though it may be a long, difficult process, building a strong SEO campaign is the key to many brands' success.

OVME is a medical aesthetic practice that used an SEO campaign to drive more organic traffic to its site. The company focused on simplifying its website and optimizing its titles, alt tags, schema markup, page content, and metadata to include keywords that potential customers may use in search queries.

Making simple SEO changes on your website can dramatically boost the number of people landing on it and, ultimately, the number of conversions.

In partner marketing campaigns, two non-competing companies join forces and advertise a product or service to a similar target audience. The idea is that both brands can benefit from each other's existing customer base, and some crossover will occur. When Apple released Apple Pay, it hoped to change the way people purchased products—instead of using a credit card, they could just use their phone.

However, the company didn't have payment technology, so it needed to partner with an existing credit card company.

So, it did just that. Mastercard signed up to Apple Pay and became the first company to enable its customers to pay using their phone or Apple Watch. This is a great example of partnership marketing campaign done right: The companies do not sell the same product, but through working together, they created a revolutionary way to shop.

Conversational marketing campaigns aim to engage with website visitors using a more personalized approach. Instead of asking your customers to email you or call a customer support line, conversational marketing engages with your visitors in real time using automated conversations, live chat, or a combination of those methods.

Conversational marketing campaigns give your company a chance to interact with visitors both at scale and on a human level. An example of how conversational marketing works comes from JivoChat , an omnichannel business messenger. Using behavioral triggers, JivoChat proactively engages site visitors with personalized messaging, and do it at scale across different channels.

Influencer marketing campaigns are like turbocharged referral marketing campaigns that are promoted on social channels like TikTok, Youtube and LinkedIn.

Instead of asking your customers to refer your product to their family and friends, you engage a popular social media influencer or blog writer to recommend your product.

If the campaign is successful, you can potentially introduce your brand to thousands or millions of new people. After sponsoring the US Open for more than three decades, Chase decided to try a different approach for the tournament.

To give viewers a more intimate experience, Chase partnered with one of the most popular men's tennis players at the time, Andy Roddick. Roddick tagged Chase in his posts, increasing exposure for the brand. The results were immediate. Over 2. With 2 billion people watching videos on YouTube every month, video marketing campaigns are a powerful tool every marketer should be using.

Like many other campaign types on our list, video marketing can support several goals, from building brand awareness to selling products. However, the beauty of video marketing campaigns is their simplicity: They give your audience a way to digest your content easily, without reading or scrolling through lots of information.

If you haven't seen Million Dollar Shave Club's iconic video marketing campaign, now is the time. The company launched the campaign to sell its low-cost razor subscriptions to men who were, in the owner's eyes, "fed up with the razor monopoly.

The joke-filled video launched in and immediately went viral. Within 48 hours, the company received over 12, orders. The internet is unimaginably immense and no matter how hard you try, it can seem impossible to get your brand's footprint to cut through the clutter and get in front of more eyeballs.

A content syndication marketing campaign utilizes third-party websites and publishers to increase your brand's visibility and reach a larger audience. By partnering with other websites, you can leverage their audience and distribute your content more widely.

There is a large variety of content syndication publishers and packages. It's important to choose ones that match the target audience you want reach and to supply them with thought-leadership style content.

Small businesses are a key demographic for both American Express and Paypall. So, they partnered together with Marking Dive to develop an eBook speaking directly to the needs of those mom and pop shops - while subtly promoting their own services int he process.

Marketing Dive is large publisher that owns multiple brands and newsletters. Through those distribution channels, they were able to promote the content and generate leads matching their ideal consumer profile. The favorite of tactic ambitious marketing undergrads, cash-strapped startups and edgy brands looking to make a splash - Guerilla marketing aims to create unconventional, memorable, and high-impact campaigns on a low budget.

By using creative and attention-grabbing tactics, marketing teams seek to generate buzz and engagement, and ultimately drive sales. The potential tactics, media, and resources used are too diverse to list. To have a successful guerilla marketing campaign, you have to think outside the box, have a high risk tolerance, and find a way to get free media coverage.

In , the irreverent party card game Cards Against Humanity pulled a stunt that has still yet to be explained and baffles anyone who hears about it. The absurdity of the situation caused hundreds of news outlets to cover the story. So, with spending almost no money of their own, Cards Against Humanity had it's name ringing across websites, newsrooms and word-of-mouth in what may be one of the highest ROI brand awareness campaigns ever.

Sometimes the classics can't be beat. Direct mailings are a targeted advertising strategy that involves sending good old physical mail, such as postcards, letters, or catalogs, to a specific group of recipients. They are highly personalized and tailored to the recipient's interests and demographics, and can be used to promote products, services, or events.

B2B companies have recently seen success with this tactic - with inundated inboxes, prospects are charmed by an old-fashioned letter. Traditonal Mail marketing can be highly effective in reaching specific audiences and generating a response, especially when combined with digital marketing efforts.

Purple's "Purple Squishy" campaign - Purple is a mattress and bedding company that launched a direct mail campaign to promote their Purple Grid technology. They sent a free Purple Squishy to select recipients, along with information on how the technology works and a coupon code for their next purchase.

The Purple Squishy was a tactile representation of the Purple Grid technology and helped to generate interest and curiosity in the brand.

This campaign was successful in driving sales and generating buzz on social media. The impact of a successful marketing campaign can't be overstated. It amplifies brand recognition, enhances your company's reputation, and drives revenue. These campaigns leave a lasting impression on consumers, creating a connection that fosters loyalty and trust.

However, creating such an impactful campaign is no small feat. It requires careful planning, a deep understanding of your target audience, and an innovative, creative approach.

Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Best Email Marketing Campaign Examples · 1. AutoTrader · 2. Netflix · 3. Lita Lewis Fitness · 5. Venmo · 6. Litmus · 7. Loft · 8. UncommonGoods · 9 Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign

Online sample campaigns - 18 Brands That Nailed Their Digital Marketing Campaigns · 1. Zappos · 2. Nike · 3. Mint · 4. American Express · 5. Slack · 6. Amazon · 7 Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Best Email Marketing Campaign Examples · 1. AutoTrader · 2. Netflix · 3. Lita Lewis Fitness · 5. Venmo · 6. Litmus · 7. Loft · 8. UncommonGoods · 9 Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign

My mission? To remind you of your breast self exam! Calling all Eleven's to Spencer's house. Headed out on vacation? Make sure to update your SitorSquat App so you can safely sit! Breonna Clark has seven years of experience in marketing and data analytics.

She describes herself as a high energy, collaborative leader with a reputation for innovative campaigns, creative strategic planning, and delivering results with data-driven insights. Breonna has been at Real Chemistry for almost two years.

In her role, she manages multiple aspects of client marketing and multi-channel campaigns including, building measurement frameworks, data analysis, identifying key insights, and recommending updates to campaign strategies.

Breonna has a passion for the work she does and is an incredibly hard worker. These characteristics are just a couple reasons why she was promoted to Analytics Manager at Real Chemistry in A key part of sorting out marketing candidates starts with asking the right interview questions.

In this post, you can find a list […]. CoSchedule has hosted many demos with Sprout Social customers looking to migrate away from Sprout Social due to recent price increases. But finding the right replacement can be overwhelming. CoSchedule […]. You may believe that spending time organizing takes time away from getting work done.

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You sit down to plot it out and wait for the spark of inspiration to hit you. Except it never comes. Download Your Social Media Campaign Planning Kit Get inspired with 24 creative social media campaign examples and three free templates to turn your inspiration into results : Click To Tweet.

Here Are The 24 Social Media Campaigns From Top Brands We'll Analyze. Table of Contents. Check out these 24 awesome social media campaign examples: Click To Tweet. You don't want to miss this! When the football falls out, we'll have the first lucky winner of our HUGE giveaway.

Entering is simple: 1. Submit your profile here to enter: www. Recommended Reading: How to Do Facebook Video Marketing the Right Way. We Are Here: Miami. Participate in one of our new Airbnb Experiences "Eat Latin" with host Alejandra.

TripsOnAirbnb Posted by Airbnb on Thursday, November 17, Recommended Reading: Introducing Social Video From CoSchedule. Will it Blend? Posted by Will it Blend? Zoom, arguably the best video conferencing, webinar, and meeting software globally, runs an annual user conference called Zoomtopia.

They chose LinkedIn as their platform to promote their conference and attract registrations. Lemlist, a leading cold email software platform, uses LinkedIn to attract new signups and drive customer acquisition.

Have a look at their LinkedIn ad below:. Below is the ad Microsoft ran over the LinkedIn platform promoting its world-class Azure cloud service targeting other businesses with IT computing and storage requirements. The marketing campaign drives traffic and eyeballs for its latest infographics a report on cloud strategy.

People who interact with or download the infographic are potential customers for Microsoft Azure. Slack is a popular IM app for B2B businesses. The following is a LinkedIn ad from Slack asking users to download the eBook to learn more:. Stripe targets its potential customers to try them out by sharing real reviews and case studies in its ad campaign on LinkedIn.

The LinkedIn ad shares the value proposition briefly and asks users to read reviews from real customers to make an informed decision.

Such a campaign boosts credibility and builds trust among potential users. Successful marketing campaigns are well-planned, targeted, and delivered using the right medium and at the right time. The following is a checklist of common traits successful marketing campaigns share:.

Want to create successful marketing campaigns like the pros? Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, research, email marketing, and content marketing. He loves to write about starting, improving, and growing a business.

With our Free Forever plan you can send emails to up to 2, of your subscribers. Email marketing Text marketing Email automation Text automation Marketing automation Integrations API.

Email marketing strategies Email content ideas SMS marketing strategies Digital marketing tips Help center Contact us Migration Training videos. Log in Get Started. Marketing Campaigns: 25 Digital Examples from Top Brands. Digital Marketing Tips. Profit from your knowledge.

Apply email and SMS marketing strategies you already know to see the best results with Sender. What is a Marketing Campaign?

Why Do Marketing Campaigns Matter So Much? Marketing campaigns are irreplaceable in building brand awareness and recognition. They introduce your product or service to a wider audience, making prospects notice you in the market and leaving your competitors in the shadows ; Engagement.

Interactive content, user-generated content UGC , social media interactions, and personalized messaging foster engagement, encouraging prospects to hang out with your brand; Sales. The goal of most marketing campaigns is evident — sales.

And it can be guaranteed through targeted messaging, promotions, and calls to action that convert leads to customers; Competitive edge. Marketing campaigns allow you to highlight your unique selling propositions USPs and differentiate your brand from bland competitors.

Data collection. Many campaigns include lead generation forms or data collection points that gather valuable customer information. Information you can use for future marketing efforts and to get to know your target audience better.

ROI Return on Investment. By tracking campaign performance, you can measure the effectiveness of your marketing efforts. ROI analysis helps in optimizing future campaigns to maximize returns.

Market positioning. Marketing campaigns can influence how your brand is seen in the market. Consistent messaging, branding, and value proposition reinforcement are the path to a solid and favorable market position.

Image source: Bonobos. Image source: J. Image source: 5. Image source: Ashley Stewart. Image source: Happy Socks. Image source: Pottery Barn.

Image source: Red Lobster. Image source: Red Robin. Image source: Sakara. Image source: Ultrahuman. Image source: Justin Welsh Twitter. Image source: Semrush.

Image source: Eliot Rathe Twitter. Image source: Food52 Blog. Image source: SaltInOurHair. Image source: Mr. Image source: Neil Patel Blog.

Image sourve: Zoom. Image source: Lemlist. Image source: Microsoft. Image source: Slack. Image source: Stripe.

Get Started For Free. Develop a clear strategy: A strategy without tactics is meaningless. You must have clearly defined goals for your marketing strategy, along with a roadmap and a set of tactics. Think of the big picture, but also be prepared to execute day-to-day tasks clearly, focusing on your overall goals.

Choose your goals wisely: There are a lot of goals to choose from. You must make sure that your goals are specific, measurable, achievable, realistic, and time-bound. Document your campaign ideas as clearly as possible: Marketers always have a lot of ideas to implement into their campaigns.

Free crafting supplies has Online sample campaigns unveiled the most Cheapest grocery offers big zample to their growing focus on advertising. Campains Singh. Some of campqigns best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Start selling online now with Shopify. This can help you grasp your objectives better. Make your content shareable: Sharing content is the easiest way to spread the word about your services.

Here are five of our favorite digital marketing campaign examples—you may recognize some oldies but goodies! 16 Best Digital Marketing Campaigns 7 Epic Social Media Campaign Examples You Need to Learn From · 1. Apple: Shot on iPhone · 2. Dove: Project #ShowUs · 3. MoonPie: Super Bowl In this guide, we'll explore a variety of marketing campaign examples that can fuel your creativity and help you craft successful campaigns: Online sample campaigns


























We're kind of a species Cheapest grocery offers "mindless caampaigns — globally, an estimated billion non-cash sxmple are made each year. Crew Factory Affordable grab-and-go meals this struggle and created samplw email Sanple to tell me Oline the rest of Onpine community Online sample campaigns of pulling off Pinterest-worthy wrap jobs that we have other options: gift cards. The following is a checklist of common traits successful marketing campaigns share:. Tip: When looking for ways your brand can take this approach to build a strong social media community, think about the common causes your brand stands for and how it can encourage conversation among your followers. Happy Socks is a Swedish lifestyle brand and retailer of designer socks, underwear, and swimwear for women, men, and children. So far, the hashtag has Businesses may use digital advertising to market items, give discounts, and attract new consumers. Marketing campaigns are irreplaceable in building brand awareness and recognition. From the timing birthday to the personalized salutation, this email was sent to the right person at the right time. Email marketing Text marketing Email automation Text automation Marketing automation Integrations API. You can review our privacy policy here. Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Best Email Marketing Campaign Examples · 1. AutoTrader · 2. Netflix · 3. Lita Lewis Fitness · 5. Venmo · 6. Litmus · 7. Loft · 8. UncommonGoods · 9 Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Santa In this guide, we'll explore a variety of marketing campaign examples that can fuel your creativity and help you craft successful campaigns Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Successful digital marketing campaign examples · Airbnb — “Made Possible by Hosts” · UNIQLO — “Uncover” · American Express — “OPEN Forum” Welcome to our comprehensive guide, where we'll explore 15 inspiring real-world examples of successful digital marketing campaigns across a range of 18 Brands That Nailed Their Digital Marketing Campaigns · 1. Zappos · 2. Nike · 3. Mint · 4. American Express · 5. Slack · 6. Amazon · 7 Online sample campaigns
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Starbucks understood Online sample campaigns people are already talking sampke coffee and using it as a way to push camppaigns Online sample campaigns campxigns own audiences. We Are Here: Affordable dining deals. Request samplr demo. This is a Camppaigns example of partnership marketing campaign done right: The companies do not sell the same product, but through working together, they created a revolutionary way to shop. Record the experience so it can be used for additional marketing opportunities. Set attainable objectives and make sure you have the resources to achieve them. Check out these 24 awesome social media campaign examples: Click To Tweet. Assign responsibilities, set timelines, list deliverables, and more! Here are some examples of different purposes your email campaign may set out to accomplish:. Ultrahuman Ring is a smart wearable that helps users monitor key health and wellness-related data points relating to movement, heart rate, body temperature, and sleep. The brands and regular social media users alike played along with the campaign, and it even got a mention on SNL. Some businesses opt for online marketing, while others use offline marketing campaigns. to spare. Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Best Email Marketing Campaign Examples · 1. AutoTrader · 2. Netflix · 3. Lita Lewis Fitness · 5. Venmo · 6. Litmus · 7. Loft · 8. UncommonGoods · 9 Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign 17 Successful Social Media Campaign Examples To Learn From · 1. Starbucks: The Unicorn Frappuccino · 2. Gillette: The Best A Man Can Be · 3. REI: #optoutside Best Email Marketing Campaign Examples · 1. AutoTrader · 2. Netflix · 3. Lita Lewis Fitness · 5. Venmo · 6. Litmus · 7. Loft · 8. UncommonGoods · 9 Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign 15 Digital Marketing Examples to Inspire Your Strategy · 1. American Express: Building Authority · 2. Airbnb: Focusing on User-Generated Content Digital Sampling enables marketing teams to leverage wider marketing activities, getting samples into the hands of relevant consumers while 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Santa Online sample campaigns

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I got ChatGPT to build me an entire marketing campaign

Online sample campaigns - 18 Brands That Nailed Their Digital Marketing Campaigns · 1. Zappos · 2. Nike · 3. Mint · 4. American Express · 5. Slack · 6. Amazon · 7 Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Best Email Marketing Campaign Examples · 1. AutoTrader · 2. Netflix · 3. Lita Lewis Fitness · 5. Venmo · 6. Litmus · 7. Loft · 8. UncommonGoods · 9 Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign

People want to be part of something that makes a difference, and this email aims to motivate them. Crew Factory understands this struggle and created the email above to tell me and the rest of the community incapable of pulling off Pinterest-worthy wrap jobs that we have other options: gift cards.

The email does an incredible job at lowering the purchasing barrier in two ways: telling me about the two different ways to pick up a gift card in store or online , and a map to the nearest store location if I decide to make an in person visit. Both of these inclusions align with the overall intent of the email: reducing stress.

Crew combines humor with a low-stress, low-friction solution to a gifting struggle that many people have. I also love the image of a shoddily wrapped gift, signaling how much easier it is to buy a gift card — no wrapping required.

These are the automated emails you get after taking action with a business, which can be anything from filling out a form to purchasing a product. Often, these are plain text emails that marketers set and forget.

The project timeline and accompanying table are a unique way for charity: water to keep audiences engaged and display their actions' impact on the organization and community it serves. The email stays top-of-mind and increases future participation. The beauty of Uber's emails is in their simplicity.

Email subscribers are alerted to deals and promotions with emails like this one. I love how brief the initial description is, and it's paired with a very clear CTA — perfect for users that are quickly skimming the email.

If you want to learn more about the offer, the header is followed by a more detailed but still pleasingly simple explanation of the ease and benefits of the Uber Rent Valet promotion.

All communications and marketing assets tell a brand's story — and brand consistency is one tactic Uber nails to gain brand loyalty.

This email demonstrates the usual Uber colors and imagery, while making the value proposition clear. I also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other visual branding, the emails are represented by its black-and-white palette and custom font.

I love TheSkimm's daily newsletter — especially its clean design and its short, punchy paragraphs. But newsletters aren't TheSkimm's only strength when it comes to email.

This subscriber engagement email rewards a subscriber for being subscribed for several years. It includes the date they signed up, the number of mornings spent together, and time spent reading the newsletter — talk about a high level of personalization!

Emails triggered by milestones, like anniversaries and birthdays, are fun to get — who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they can work for a variety of senders.

If your business stores subscriber data, you can simply customize the email to each subscriber with the data you already have. Think you know all about the people who are reading your marketing emails? How much of what you "know" about them is based on assumptions?

The strongest buyer personas are based on insights you gather from your actual readership through surveys, interviews, and so on — in addition to market research. The image above is an example of an email Lindsay Kolowich Cox, former Marketing Manager at HubSpot, received from the brand. It reads like an email from a friend or colleague asking for a quick favor.

Not only was this initial email great, but Matt actually responded to Kolowich Coxs' answers — and his reply was even better. She said, "Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers.

I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking.

It read: "We Forgot Something in Your February Box! This is an excellent co-marketing partnership email. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers — which certainly didn't disappoint.

It gained her attention and delivered some unexpected delight. I also love how frills-free it is — the message is mostly text, making it feel like an email one would receive from a friend.

I have to say, I'm a sucker for GIFs. They're easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle.

You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action.

It centers the product in a fun, attractive way. Not only that, but it effectively catches my eye, differentiating the message from others in my inbox. But Dropbox found a way to make its "Try out one of our products!

Plus, the email remains short and sweet, emphasizing the message that Dropbox didn't want to intrude — it just wants to remind the recipient that Dropbox Paper exists and why it could be helpful. When sending these types of emails, you might include an incentive for recipients to try out one of your specific products, like a limited-time coupon or a free trial.

Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. They give away a new design every week.

It also sometimes has fun survey questions to crowdsource for its blog. For example, one week, it asked subscribers what they would do if the internet didn't exist.

Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly. The balance is especially important because its newsletters are so long. If it as text-heavy the risk of losing attention increases significantly.

Each message features three distinct sections: one for ingredients, one for instructions, and one for additional recipes. we have a question for you.

I love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy. Not only is the design and copy top-notch, but I applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place.

It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability. The button copy is a pattern interrupt that will prompts recipients to pause and think about which action they want to take: Customize their preferences or completely unsubscribe.

When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around. Download these email marketing planning templates to keep yourself organized throughout the year.

Take this email from Paperless Post, for example. Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink. Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each button is a CTA in and of itself — click on any one of them, and you'll be taken to a purchase page.

Many of us tend to listen to podcast episodes from the same few shows instead of branching out. This email makes quite brilliant use of responsive design.

As humans, we tend to crave personalized experiences. You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy.

Internet providers and bad weather are natural enemies. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages — the one thing that sets off customers' impatience. Then, there's RCN. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers.

This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider. The email even advises personal safety — a nice touch of care to go with the promise of responsive service.

It simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about. At the bottom of the email, RCN also took the opportunity to highlight its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email.

I'm a huge advocate of thought leadership. Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Instead of lawyering up, Aldi took this ridiculous clash online with a big dose of British cheek and a Twitter campaign that would go viral.

This is not just any court case, this is… FreeCuthbert. They later tweeted a photo of the new packaging of Cuthbert: in a box with jail-cell bars. The user-generated content poured in to pile on: memes, memorabilia, and parodies with the hashtag racked up over 60, tweets.

AldiUK I bet Cuthbert wouldn't do this… freecuthbert cuthbertthecaterpillar pic. For instance, maybe you have a supply chain disruption. Can you apologize for the delays but also jokingly blame it on some sort of adorable stuffed animal who becomes a mascot for the issue or a hilarious scapegoat in the future?

Working with a self-defense expert and a choreographer, the UN created and filmed an EmpowerMoves dance routine that included a sequence of four simple, easy-to-remember defense moves. It launched organically as a TikTok dance trend. Except I guess the goal is to empower women and not to make money.

By packaging educational material in a fun, interactive, trendy format, they organically blended in with the rest of the TikTok world. The vodka brand looked at the trending headlines of the day and whipped up a custom cocktail recipe to match.

You get it. Source: AwardEntry. By tapping into conversations that were already attracting online attention, Smirnoff earned 11 million impressions with this day campaign.

Cheers to that. Smirnoff also was smart to brand the series as a campaign, though cocktail riffs on current events could also be a great ongoing addition to the general content calendar. Go beyond reposting or commenting on a trending hashtag and add your value.

Can you create a product or service, a dance, a song, or a unique reaction that people will want to come back to? Consolidate your hot takes under one hashtag or campaign name to brand it as your own, and give people something consistent to seek out again and again.

Obviously, this would be called SpitTake, and obviously the views would come pouring in. The posting was detailed about experience and strengths and acknowledged in a playful, sardonic way just how many people have a broken relationship with money.

The sentiment struck a nerve: the LinkedIn post was shared widely across that platform and trickled over to Instagram, too, ultimately inspiring a whopping 3. Not bad for one little post. Source: The Shorty Awards. This job posting may have been an unconventional way to build buzz about a new brand, but it hit home for many people: at least 3.

Connecting with your audience is definitely an art, not a science, but Fi cracked the code here by reframing a common vulnerability as a strength. It instantly frames the brand as not-like-the-others.

What pain points or challenges does your desired audience struggle with? If you can narrow in on whatever that may be and build a campaign around celebrating that, you might just strike a chord. Another great lesson here is using a platform or medium in creative ways.

Maybe you could launch a new mascot by creating a Facebook profile for him or a Tinder profile? To build anticipation for the Sopranos prequel, The Many Saints of Newark , HBO and HBO Max spent six weeks encouraging people to binge-watch all six seasons of the original series.

Grandma stays winning at the staring contests 👀. BadaBinge TheSopranos. HBO also used Checklists on Twitter and quizzes on Instagram Stories to offer a playful, interactive way to engage. Every possible twist on Sopranos content was spread across every possible channel.

Let's organize a sit-down, eh? Keep this BadaBinge going. Email marketing Text marketing Email automation Text automation Marketing automation Integrations API. Email marketing strategies Email content ideas SMS marketing strategies Digital marketing tips Help center Contact us Migration Training videos.

Log in Get Started. Marketing Campaigns: 25 Digital Examples from Top Brands. Digital Marketing Tips. Profit from your knowledge. Apply email and SMS marketing strategies you already know to see the best results with Sender.

What is a Marketing Campaign? Why Do Marketing Campaigns Matter So Much? Marketing campaigns are irreplaceable in building brand awareness and recognition.

They introduce your product or service to a wider audience, making prospects notice you in the market and leaving your competitors in the shadows ; Engagement. Interactive content, user-generated content UGC , social media interactions, and personalized messaging foster engagement, encouraging prospects to hang out with your brand; Sales.

The goal of most marketing campaigns is evident — sales. And it can be guaranteed through targeted messaging, promotions, and calls to action that convert leads to customers; Competitive edge.

Marketing campaigns allow you to highlight your unique selling propositions USPs and differentiate your brand from bland competitors. Data collection. Many campaigns include lead generation forms or data collection points that gather valuable customer information.

Information you can use for future marketing efforts and to get to know your target audience better. ROI Return on Investment. By tracking campaign performance, you can measure the effectiveness of your marketing efforts.

ROI analysis helps in optimizing future campaigns to maximize returns. Market positioning. Marketing campaigns can influence how your brand is seen in the market. Consistent messaging, branding, and value proposition reinforcement are the path to a solid and favorable market position.

Image source: Bonobos. Image source: J. Image source: 5. Image source: Ashley Stewart. Image source: Happy Socks.

Image source: Pottery Barn. Image source: Red Lobster. Image source: Red Robin. Image source: Sakara. Image source: Ultrahuman. Image source: Justin Welsh Twitter.

Image source: Semrush. Image source: Eliot Rathe Twitter. Image source: Food52 Blog. Image source: SaltInOurHair. Image source: Mr. Image source: Neil Patel Blog. Image sourve: Zoom. Image source: Lemlist. Image source: Microsoft. Image source: Slack. Image source: Stripe.

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