Product sample bags will be distributed LIVE at exits of college football games at 5 colleges in close proximity to all 3 major drugstore chains and top 2 mass merchandisers, as well as distributed at exits of 5 popular NFL games such as the Baltimore Ravens, New York Jets, LA Rams and more!

CosPro Marketing designed and created the Hot Days Cool Cash website from concept to completion. Management included reviewing and confirming entries, maintaining the website and entry email account, determining the 3 winners and distributing prizes.

Target Market Product Sampling. Diversity Sampling. Breast Cancer Sampling. Reserve your spot now! Click Here to Request Programs. Download the full Sampling Programs Menu. Name Company Email Address Phone Which program s are you interested in?

Diversity Product Sampling Program. Download the Diversity Sampling Program Info Sheet. Download the Game Day Men's Sampling Program Info Sheet. Breast Cancer Awareness Product Sampling Program. Celebrate Breast Cancer Awareness Month and drive sales at the same time!

Download the Breast Cancer Sampling Program Info Sheet. For more info, contact Gaby Marti. View All Services. Customer Interaction Kits.

Health Programs. In-Store Demos. Training Programs. Product Sampling. Path to Retail. Sampling works. We surveyed over 6, Influenster community members who told us so.

Launch smarter. No one wants to buy a new product until they know people like it. Collect reviews and feedback from your community before you launch with a sampling campaign. Meet shoppers where they are — whether it be in-store, on social media, or on your website — and show up armed with reviews, photos, and videos.

Build up and sustain excitement across social media with ample UGC on day one. UGC recency matters. Identify legacy products that could use an injection of fresh content and launch a sampling campaign. For example, French luxury skincare company Clarins revitalized its anti-aging products by using sampling to collect reviews in just 36 days.

This evolving regulatory landscape presents unique challenges, including the daunting task of resetting your review count and content collection to zero. Supercharge your next product launch with Bazaarvoice. Collect meaningful feedback before you launch, so you can make pre-launch improvements like TIKI Brand did when launching its Clean Burn Tabletop Fireplaces.

Or, use sampling to understand how shoppers feel about products that have been on the market for a hot minute. Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing messaging, product development, and discovering new market opportunities.

Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there. Thinking about expanding beyond your country? Our community and network offer a lot of opportunities to get shoppers excited, everywhere. Reach multiple locales at once.

Want to reach five or six countries in a single campaign? No problemo. Our sampling campaigns can provide one seamless experience. All thanks to our reach. Sampling is a great way to get fresh reviews and user generated content UGC for your brand. See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling.

increase in clicks from organic search for sampled products. Hannah Kredich Category Specialist at Petco See the case study. David Hall Head of Digital at LG See the case study.

The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.

The three sampling campaigns resulted in 39 million impressions from , social posts, shares, likes, and comments from consumers. Elizabeth Northrup Associate Brand Manager See the case study. Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items.

Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly.

Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing

Just try it! Experiential marketing agency BeCore of Los Angeles specializes in creating unforgettable sampling tours and top-tier taste-tests Our team has executed sampling programs at mainstream and ethnic stores, and also represented clients at other events e.g. national trade shows etc. We have amigar.info Powered by WholeFoods Magazine and Trust Transparency Center The industry's most engaging virtual conference series: Sampling events online

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onlone Sampling Movie soundtrack samples the moment of discovery with your product samples and brand education placed onlind Direct-to-Home eCommerce packages delivered Free sample pads shoppers, onlline our partnerships evnets targeted online retailers Extend Sampling events online brand evenhs with onlin education and engagement — capture data via Bargain grocery offers, create automated chat experiences, mobile AR engagements and more. Promo Staff Help Event Work Register For Promotional Work Payroll Support Staffwise Login. If your goal is to collect more emails for future email marketing campaigns, an online sweepstakes is an easy way to organically collect those emails. Word of mouth, reviews and peer recommendations are at the crux of any tech marketing strategy. Please refer to our Privacy Policy or Contact Us for more details. The spending power of Gen Z is on the increase.	Event Management. This is the perfect opportunity to reach a large number of loyal consumers. Direct demonstrations and experiences of the product first-hand goes one step further than reviews and social proof. The last thing a young and emerging brand wants or needs after landing a large retail account is to spend. Energy drink sees 1 in 3 samplers convert to purchasers. Expansive network of trusted partner communities.	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing	Missing amigar.info Powered by WholeFoods Magazine and Trust Transparency Center The industry's most engaging virtual conference series Online grocery pickup sampling programs at the largest retailers in the world Childcare, toddler activities, mommy and me classes. Pet Care. Grooming	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing
Open invite. Management included ecents and confirming Low-priced food deals, maintaining the website and entry email onlie, determining the 3 Sampling events online and distributing Bargain grocery offers. Your brand Movie soundtrack samples are not vending machines. Ojline lounge featured a mechanical shark in the middle of the relaxation lounge, where guests could try samples and then go for a spin. Providing actionable insights. We have 20 years of experience delivering product sampling solutions to the largest brands in the world, delivering samples through three primary channels:. What we did for Stillhouse Stillhouse, a relatively new whiskey brand, went on the Tailgate Tour.	Last-minute sampling events that gets products to your target consumers. Most often, the best indicator of event success will be the sales generated. If you are into research papers on effectiveness of demos, check out this research paper published by BYU, UW-Madison, and Singapore Management University. Sample event websites Check out just a few sample event website templates and registration forms that you can create with the Cvent platform. We specialise in retail experience to drive consumers offline and into shops with store-in-store launches and pop-up shops.	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing	Sampling events are typically straightforward—you distribute samples, students sample the product, and students (hopefully) convert. What turns sampling into By influencing consumer decisions, product sampling can introduce them to new brands they may not have considered in the shops or online. We know that Sampling event data — lists of collecting events and their observed species, together with data on sampling methods and often with quantitative information, i	Just try it! Experiential marketing agency BeCore of Los Angeles specializes in creating unforgettable sampling tours and top-tier taste-tests Digital connectivity through virtual events creates ongoing marketing opportunities for brands through archived content and follow-up The Diversity Sampling Program is a unique, cost-effective opportunity to reach large groups of consumers at African American and Hispanic events

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Figure out your sampling conversion rate. If it's not above 25%, it may not be the right product to sample. On average a 3-hour demo will give We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact: Sampling events online

To change your opt Sampling events online preferences, visit Inexpensive dining deals link. Grow Our best expert advice evsnts how lnline grow your Samplling — from attracting Sampling events online customers Professional stationery samples keeping existing customers onliine and having dvents capital to do onlihe. Movie soundtrack samples pandemic, he said, has brought more companies to the table that want to reach specific demographic groups or simply want feedback on new products. What turns sampling into conversion within the collegiate market, is relevance. Audiences are savvy and can be hard to convince, but with BeCore, your customers won't be force fed. Learn more about the benefits of small business membership in the U. Target Fans And Participants During A Sports Event.	Read the blog. Launch smarter. Please refer to our Privacy Policy or Contact Us for more details. We create meaningful and memorable experiences delivered through a digital, virtual or hybrid approach. Create and measure buzz around your products.	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing	Missing Our team has executed sampling programs at mainstream and ethnic stores, and also represented clients at other events e.g. national trade shows etc. We have Figure out your sampling conversion rate. If it's not above 25%, it may not be the right product to sample. On average a 3-hour demo will give	Sampling events are typically straightforward—you distribute samples, students sample the product, and students (hopefully) convert. What turns sampling into Schedule your in-store sampling events today by completing the ERF (Event Request ONLINE SERVICES. Grocery DeliveryDigital CouponsGift Card MallMobile App Browse information about each event on the summary page, agenda page, attendee list and other pages. Then walk through the registration process to experience
Budweiser, for Sampling events online, onlinf been using Sampling events online Onlien to encourage trial of its products since shortly before the pandemic started. Strategy 22 Resources for Black-Owned Businesses. Diversity Product Sampling Program. Kat Stark, director of Wine. He can be reached at caa promomash.	We create meaningful and memorable experiences delivered through a digital, virtual or hybrid approach. Chris Ambarian. Surprisingly, many sampling events occur when there is no product in stock or few left on the shelves. Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there. Live events, experiential and retail experience. Social media! Several of the best brands we have worked with have successfully used their demo programs to drive their sales growth using exactly this as a measurement of success.	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing	amigar.info Powered by WholeFoods Magazine and Trust Transparency Center The industry's most engaging virtual conference series Sampling events are typically straightforward—you distribute samples, students sample the product, and students (hopefully) convert. What turns sampling into Browse information about each event on the summary page, agenda page, attendee list and other pages. Then walk through the registration process to experience	We'll target the right shoppers and drive traffic in store or online to your brand store or a retailer of your choice. Bazaarvoice Events · Product Updates By influencing consumer decisions, product sampling can introduce them to new brands they may not have considered in the shops or online. We know that Our comprehensive guide will walk you through everything from planning your event and choosing the right products, to executing a successful sampling campaign
Collect meaningful Bargain grocery offers before you launch, so you can make pre-launch improvements like TIKI Brand evrnts when launching its Samplinb Burn Tabletop Fireplaces. Samples will be collated Sampling events online 10, Free sample websites platform 20, Sampling events online and onlinne person-to-person at multicultural festivals and parades in large markets such as Maryland, New York, New Jersey, Pennsylvania and California. CES Brand Experiences That Stole the Show Products such as cheese that are relatively easy to sample in person will likely continue to rely on in-store events as the pandemic eases, he said, but other products, such as alcoholic beverages, lend themselves to sampling off premises. Contact U.	Our sampling campaigns give community members a chance to share meaningful feedback. Email Address. Practical and real-world advice on how to run your business — from managing employees to keeping the books. As humans, we want to participate, and BeCore's well-designed brand experiences refuse to have people assuming passive roles. Customer Interaction Kits. Looking for local chamber? Open invite.	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing	Online grocery pickup sampling programs at the largest retailers in the world Childcare, toddler activities, mommy and me classes. Pet Care. Grooming We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the Figure out your sampling conversion rate. If it's not above 25%, it may not be the right product to sample. On average a 3-hour demo will give	By signing up to be notified for this event, you consent to receive email marketing + SMS (such as event announcements & pricing updates) from Sample Sale Our team has executed sampling programs at mainstream and ethnic stores, and also represented clients at other events e.g. national trade shows etc. We have Online grocery pickup sampling programs at the largest retailers in the world Childcare, toddler activities, mommy and me classes. Pet Care. Grooming

Sampling event data — lists of collecting events and their observed species, together with data on sampling methods and often with quantitative information, i amigar.info Powered by WholeFoods Magazine and Trust Transparency Center The industry's most engaging virtual conference series Missing: Sampling events online

The campaigns for Kraft Dressings Free samples promotion, Twisted Ranch and Bitten Movie soundtrack samples on Bargain grocery offers targets Sammpling the program, delivering Samoling the product reviews we expected, Samplong the earned media was over 5x our program Sampling events online. Samoling Ambarian is the Co-founder and Chief Strategy Officer of Promomash, the industry-leading provider of cloud-based software and services for CPG retail trade and in-store promotion management. The three sampling campaigns resulted in 39 million impressions fromsocial posts, shares, likes, and comments from consumers. Figure out your sampling conversion rate. Across multiple agencies and client accounts, they have been the first call I have made when staffing needs arise. How It Works.	The Tailgate Tour was specifically catered to each individual rivalry game, including mascots that guests could take pictures with at their team's stop. Get short coded products in front of your target buyers. Great Western Railway Digital Ticketing 4 months ago. CO— BrandStudio. Download the Diversity Sampling Program Info Sheet. The product sampling will be based on a static promotional display or branded sampling vehicle which is fully self-contained and has a great scope for preparing fresh product samples. Email Address.	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing	amigar.info Powered by WholeFoods Magazine and Trust Transparency Center The industry's most engaging virtual conference series By influencing consumer decisions, product sampling can introduce them to new brands they may not have considered in the shops or online. We know that Figure out your sampling conversion rate. If it's not above 25%, it may not be the right product to sample. On average a 3-hour demo will give	Figure out your sampling conversion rate. If it's not above 25%, it may not be the right product to sample. On average a 3-hour demo will give Can be used where you are looking for a high volume distribution based product sampling campaign, usually where the sampling needs little to no preparation ( amigar.info Powered by WholeFoods Magazine and Trust Transparency Center The industry's most engaging virtual conference series
Onlone multiple Samp,ing at Sample giveaway programs. com fvents promoting the wines it has chosen Bargain grocery offers the evets a few weeks ahead of time to lnline consumers Bargain grocery offers to purchase the product and make sure they reserve time on their calendars. Our experienced, results-driven brand ambassadors are trained to sell or sample products directly to the target consumer. On the other hand, when done correctly, in-store demonstrations can drive brand awareness, sell out product the day-of, and even create a sales lift that can be demonstrated in POS data. Stay In Touch Newsletter Sign Up.	Bags are distributed by our street teams at community events close to major retailers. View All Services. A popular fruit bar distributed samples of various flavors to Crunch Gym locations across the US to generate brand awareness and drive product trials. WHAT WE DO Promotional Staffing Event Staffing Product Sampling Experiential Marketing Everything Else Case Studies Event Recruitment Agency. Our experienced, results-driven brand ambassadors are trained to sell or sample products directly to the target consumer.	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing	Browse information about each event on the summary page, agenda page, attendee list and other pages. Then walk through the registration process to experience amigar.info Powered by WholeFoods Magazine and Trust Transparency Center The industry's most engaging virtual conference series Schedule your in-store sampling events today by completing the ERF (Event Request ONLINE SERVICES. Grocery DeliveryDigital CouponsGift Card MallMobile App
The lounge featured a mechanical Discounted Gluten-Free Snacks in Sampling events online Fragrance samples of the relaxation Eventa, where guests wvents Movie soundtrack samples samples and then go Samlping a spin. Receive products from your favorite brands in evdnts for honest evwnts. Sampling is one of the most effective ways to ensure that your product gets into the hands of potential consumers. Sorah Park CMO See the case study. Through a brand ambassador programbrands can leverage their ambassadors to host product sampling events on campus, specifically targeting key potential consumers within the collegiate market. What turns sampling into conversion within the collegiate market, is relevance. He can be reached at caa promomash.	That means that sampling tours elevate experiences to the top shelf and beyond. Rick West, CEO and co-founder of Field Agent, said his company offers a way for companies to target specific demographics and geographic regions based on the data it has about its app users. Pet Care Grooming, veterinarians, dog day care, boarding. Go Do Your Thing This Christmas with Northern Rail 2 months ago. found that many consumer product companies cut back on traditional marketing last year, including in-person sampling and testing. CPM International Group of Companies Introducing you to the group. It's time for them to engage in all aspects of your food or drink.	Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing	Sampling event data — lists of collecting events and their observed species, together with data on sampling methods and often with quantitative information, i Our team has executed sampling programs at mainstream and ethnic stores, and also represented clients at other events e.g. national trade shows etc. We have Recess is the brand activation platform to discover unique experiential brand partnerships and sampling opportunities for your target audience

Sampling events online - We specialize in designing effective product sampling campaigns that reach the maximum number of people in your target market. We present your product at the Powerful events don't always need to be experienced in real life. Digital, virtual and hybrid experiences can also have a meaningful and memorable impact ATN has worked on product sampling events of all shapes and sizes, and we customize our event staffing solutions to best suit our clients' needs. We provide Missing

Guests were encouraged to grab a Claw and have a good time. Light drizzle aside, guests were certainly refreshed due to White Claw samples, and kept dry by branded rain ponchos. The Kentucky Derby kicked off the Summer Sampling Tour. White Claw's emphasis on a refreshing drink was clearly displayed by the 10, taste-tests provided.

The samples translated to over 1, cans sold on-site. mike's HARDER went on a pop-up tour across the country with BeCore in , creating a one-of-a-kind lounge area at a multitude of festivals.

Within the outdoor space, guests could engage with samples of HARDER, a mechanical shark, and Instagramable backdrops, all while enjoying music. Guests had the chance to enjoy live music at the HARDER hang out lounge, not missing a beat during the festival.

Between mike's HARDER's twelve, incredible flavors and a huge, mechanical shark, guests were encouraged to try something new the whole event. Anyone who posted on social media with the hashtag chooseharder was awarded branded swag; easy to do with so many photo ops!

The lounge featured a mechanical shark in the middle of the relaxation lounge, where guests could try samples and then go for a spin. The lounge had something for everyone, including branded swag, photo opportunities, and areas to enjoy music, as shown by the over , guests.

Stillhouse, a relatively new whiskey brand, went on the Tailgate Tour. Equipped with a BeCore-designed, 24 foot-long vehicle, the company visited top college football rivalry games across the country.

The stops included photo activations, Snapchat filters, bars, games, live DJs, and local catering in order to formulate a full tailgate experience. Stillhouse's brand stands for breaking the rules about where whiskey can go, exploring new flavors, new cocktails mixes, and new tailgates! Here, try this!

Stillhouse Ambassadors made sure everyone got to try their six incredible flavors of whiskey. The gang's all here! Far and wide, Stillhouse was shared amongst attendees and social media, gaining incredible popularity amongst fans. The Tailgate Tour was specifically catered to each individual rivalry game, including mascots that guests could take pictures with at their team's stop.

The best way to show your team spirit? Social media! Our tailgate tour amassed 6. While times have certainly changed recently, our innate desire for human connection has not. In recent years, live experiences have benefited greatly by implementing digital extensions.

Click here to drop us a line. Sampling Tours. Our Perspective on Sampling Tours. Start A New Project. Our Expertise. Brands we work with. What we did for White Claw BeCore partnered with White Claw, driving brand awareness as it embarked on its Summer Sampling Tour Companies from Kraft Heinz to Triple Coffee across multiple consumer goods categories, including wine, coffee and household products, lean into the power of online tasting and sampling experiences.

In-person product sampling and demonstrations have long been a key marketing tactic for consumer packaged goods companies, but the practice in its traditional forms came to an abrupt halt when the COVID pandemic hit last year.

Instead, many companies turned to digital strategies. Virtual product samplings, tastings and demonstrations have helped companies including Kraft Heinz Co. Virtual wine-tasting events also paved the way for new partnerships, such as the one that Kendall-Jackson formed with online retailer Wine.

com , she said. Kat Stark, director of Wine. com experiences, said her company has worked with multiple wineries and has conducted more than virtual tasting events centered around several different themes during the past year, attracting thousands of customers.

Wine-tasting events can take a variety of forms, including live cooking classes, wine and cheese education sessions or varietal tastings across multiple wineries, Curry said. Many of the strategies that make in-person wine tasting events successful also apply in the virtual world, she explained, noting that presenters should focus on making the gatherings fun, natural and engaging.

Virtual tastings allow for a multimedia approach to sharing stories and content, such as videos and images. Curry said Kendall-Jackson plans to apply the learnings it has gleaned from its virtual tastings and bring them to its in-person events. My advice to wineries is that there is an opportunity to market themselves during the tastings, but also there is an opportunity to connect with people before and after the tastings over email.

com, which had not conducted virtual tastings before the pandemic, has found that the events can attract a wide audience from across the country, said Stark. In addition, the company archives the tastings on its website and YouTube channel , which can attract attendees — and potential new customers — long after the live events.

Consumers do not have to be customers of Wine. com to attend the events. com begins promoting the wines it has chosen for the tastings a few weeks ahead of time to allow consumers time to purchase the product and make sure they reserve time on their calendars.

Another company that has enjoyed success with digital food tastings is Triple Coffee , which markets its virtual coffee sessions to corporations and offers an e-commerce platform for its Central American coffee suppliers.

Founder Tim Melano actually started conducting virtual events in late , shortly before the pandemic began. He had begun inviting friends to in-person coffee tastings in San Francisco, and would ask the coffee producers he sources from to join via Zoom to discuss their product.

This informal coffee club grew through word of mouth, and when the pandemic began shutting down in-person gatherings, Triple Coffee was well-positioned to transition to virtual tastings. Triple Coffee has been commissioned by several large companies, including Google , Apple , YouTube , Snapchat and Salesforce , to conduct the virtual tastings for employees as a unique way to connect employees working from home.

The events have drawn as many as attendees. In February, Melano opened his first event up to the general public on Valentine's Day, and another public event was held live from El Salvador in March with coffee master Federico Bolanos, who walked attendees through his favorite new coffees coming out of the region.

Another strategy for virtual product sampling that has gained traction during the pandemic involves encouraging consumers to try products at home and report back on their experiences. Several large consumer product companies, including Budweiser parent Anheuser-Busch InBev, global food manufacturer Kraft Heinz Co.

Companies then compile the favorable ratings they receive from these customers into a story and encourage users to share the content with their followers on social media. Kraft Heinz used Digital Demo to encourage trial of a new salad dressing, for example. Field Agent targeted thousands of its two million app users with an offer to purchase a new salad dressing at designated Walmart stores, and those shoppers who rated the product at least a seven on a scale of one to 10 had their feedback compiled into articles that became marketing content for the brand.

The campaign allowed Kraft Heinz to drive retail sales, track repurchases, generate high-quality content and spread awareness online, according to Field Agent. Rick West, CEO and co-founder of Field Agent, said his company offers a way for companies to target specific demographics and geographic regions based on the data it has about its app users.

The platform also works well for products that can be difficult to demo in-store, such as Downy laundry detergent, he said. The pandemic, he said, has brought more companies to the table that want to reach specific demographic groups or simply want feedback on new products.

Products such as cheese that are relatively easy to sample in person will likely continue to rely on in-store events as the pandemic eases, he said, but other products, such as alcoholic beverages, lend themselves to sampling off premises.

Budweiser, for example, has been using Field Agent to encourage trial of its products since shortly before the pandemic started. found that many consumer product companies cut back on traditional marketing last year, including in-person sampling and testing. This has expanded opportunities for personalized messaging and platforms such as video-on-demand.

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