Clear rules are essential. When posting about the giveaway on Instagram, it may be best to include the deadlines and promotion guidelines in the caption. This will make them easy to find for your followers. When sharing the contest on your website, a dedicated landing page, or other social media platforms, include any important rules upfront.

If your contest is only open to certain geographic areas, be sure to include that information clearly. This part should be fun! Decide what it is your followers will be competing for. It could be a product or assortment of products, a gift card, a service, or something else.

General prizes like cash or Amazon gift cards will lure in random followers looking for a chance to win a quick buck. Offering products and prizes related to what your page revolves around is more effective—it ensures that anyone who enters and follows you for the contest is engaged with what it is you do.

Try for free. Promote your Instagram giveaway as widely as possible. to make sure that no one misses it. A post shared by Lucy Chapman lucindaparkerchapman. Hootsuite is the perfect resource to help run and track contests. Contest posts can be scheduled with the Planner.

Learn more about how Hootsuite can help you with Instagram contests and, well, all of your other social media efforts :. You can choose how many winners you want and adjust criteria like mentions and hashtags.

The following 11 giveaways demonstrate different contest strategies, entry methods, prize ideas and creative ways to promote your giveaway. This is the simplest form of IG giveaway. Your audience enters by interacting with the post through liking, commenting or sharing—and post importantly, following.

A post shared by KAZO kazowoman. Asking users to tag their friends in the comments—and counting each of those comments as an entry—is basically an evil genius move. Tagging a friend is less of an evil genius move when it actually has something to do with your brand, or the giveaway itself.

A post shared by Crazy Shirts crazyshirts. A new product launch is a great reason to host a contest—it helps create hype around the product and share news of the launch with your audience.

You can partner with a brand on both the contest promotion and the prize—for example, in the contest below, a reusable takeout container brand collaborated with a vegan food producer, and the prize includes products or services from both brands.

A post shared by Reusables. Or, a contest collaboration can just include a prize from one of the brands, while the other collaborator simply promotes the contest—as is the case with this wedding registry company x KitchenAid collab.

Reusable containers and vegan food producers both have the goal of sustainability, while the wedding registry company and KitchenAid have crossovers in their industries.

A post shared by Natural Grocers naturalgrocers. Create attention-grabbing—and informative— visual content to help spread the word about your giveaway. For example, the Instagram contest below uses one long graphic posted as three separate carousel images. It creates a cool effect when scrolling, and also shares a lot of information about the contest and the prize without being too visually overwhelming.

A post shared by Bloomsbury Mill bloomsburymill. When it comes to social media marketing, videos are the name of the game in Try making a Reel to draw viewers in and advertise your contest.

For the giveaway below, the creator made a Reel that first engages users with strong visuals and sounds an ASMR-ish cooking video and includes a contest in the description. He keeps the format simple, just like his non-contest Reels.

As a creator, paid partnerships are one of the best ways to make money on Instagram —and as a business, paid partnerships are a great method for expanding your target audience and getting some major street cred.

Partner with a trusted creator who has an impressive portfolio for the best results—for example, the adorable visuals in the paid partnership contest below. If your page advertises products you can ask entrants to post a photo with your wares.

You can also encourage your audience to post a photo that simply follows a theme. Contests like these are also a great way to collect testimonials.

Hashtags make for a great way to host giveaways. Free prizes with an element of surprise. To keep the momentum going, ask the winner to film an unboxing video when they receive their prize. Giveaway is not affiliated with TikTok booktok books book bookclub bookworm giveaway bookish booktoker bookrecommendations indie indiebookstore independantbookstore bookstan shoplocal giveaways duluthmn SlurpeeRun greenscreenvideo HPRadicalReuse.

Reward loyal customers Encourage customers to join your loyalty program so they can get early access to your best deals and new products. To up the ante, give premium freebies to those that enter within a certain timeframe.

Thank your followers when you hit a major milestone. We made it to !! fantasy magicalcreatures dnd mimic dicebox artistsoftiktok smallbusiness. Let friends get in on the fun Encourage your followers to tag their friends in your comments section or send their pals your giveaway details via direct message.

Use your giveaway as a chance to donate to people or organizations in need. When a social media contest is the best choice for your brand objectives, turn to these five examples to inspire your winning idea. Seasonal contests are a timely way to drive engagement and highlight a product or service.

The cuteness is killer. You could win your very own Chucky doll by using ChuckyShareandScareSweepstakes. Use this as an opportunity to source content that features people using or interacting with your product, service or location.

To kickoff your contest, make a list of challenges for entrants to complete. Have them submit photo or video proof after they finish each challenge or find the right items.

Award people who submit the best content. Tie back the theme of your scavenger hunt to an ongoing campaign or upcoming event. Have fun and win prizes during the Jaguar Journey Virtual Scavenger Hunt! GovState WelcomeWeek. Design a game related to your brand or product, and you will hit the engagement jackpot.

Host a writing contest to find talented writers who can help your brand tell a story. Award the winners with prizes, plus ask them to speak at an upcoming event—a great example of how contests can foster relationships offline, too. Join our contest with new work that reflects on years of Jacksonville history and envisions the next years.

What might seem like fun and games is actually the beginning of a connection that will keep consumers coming back for more. Build and grow stronger relationships on social. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Send us an email. Send us an email Who are you trying to contact? Sales Support. Share Twitter. Share Resource. Rules to enter below! View this post on Instagram.

Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own social strategy Instagram giveaway template. We've put together a free social media contest The following 11 giveaways demonstrate different contest strategies, entry methods

Sample giveaway campaigns - Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own social strategy Instagram giveaway template. We've put together a free social media contest The following 11 giveaways demonstrate different contest strategies, entry methods

Use ConvertFlow to create landing pages yourself—no outside help needed. Start by choosing from a pool of landing page templates.

Here's a few of our top giveaway landing page templates that you can customize and use right away:. Create Free Account. Get A Demo. FEATURED content. Sign In Sign Up. Sign Up. Giveaway Landing Pages 6 Giveaway Landing Page Examples You Can Copy Today with Templates A winning giveaway landing page does two things: builds hype around the contest and provides participation details.

Giveaways are an effective way to increase brand awareness and collect lead information. What is a giveaway landing page? SEE MORE: 6 Contest Landing Page Examples to Help You Create A Winning Competition Key elements of a giveaway landing page So what does a high-converting giveaway landing page include?

Keep in mind the following six elements: Giveaway landing page best practices Attention-grabbing headline. You need to hoko people in right away with a headline spotlighting what participants can win. Visually engaging imagery. Benefits of taking part.

Share the benefits of joining the giveaway by clearly highlighting the prizes participants can win. Clear entrance instructions. Explain exactly what interested folks need to do to enter the contest. Short entry form. Make sure you ask for the needed details only, capturing at least an email address—making the process as frictionless as possible.

On-brand design. Select your brand fonts, design elements, and colors to design the page for familiarity. Doritos Giveaway Landing Page. Landing Page Example. Corkcicle EPCOT Giveaway Page. ColourPop Giveaway Landing Page. Ellen Back to School Giveaway Landing Page. Muddy Bites Monthly Giveaway Page.

Master the Market Course Giveaway Page. Doritos NachoYourWay giveaway page This example giveaway landing page starts with an attention-arresting, high-quality header image that captures the giveaway in summary—create your own nacho recipe:.

T-Shirt Contest Landing Page Template. Landing Page Template. Popup Template. T-Shirt Contest Sticky Bar Template. Sticky Bar Template. T-Shirt Contest Popup Template. Site Message Template. About the author. Masooma Memon. Masooma is a B2B writer for SaaS who has worked with awesome publications like Hootsuite, Vimeo, Trello, Sendinblue, and Databox among others.

Explore more campaigns Get more inspiration from examples of other popular conversion marketing campaigns. They put their own Lego twist on Instagram food photos, and set their followers a quick, entertaining challenge. They even squeezed in a reference to their 20th anniversary celebrations.

Social media has seen the rise of a new kind of brand: DTC, or direct-to-consumer. That means instead of selling via brick-and-mortar stores, these brands sell directly to online shoppers.

But you need to think long term. The giveaway lets you post in detail about your products. But what about wider trends in fashion and marketing? For example, in , retro stickers are making a comeback. Custom stickers with cute designs are highly popular with Millennial and Gen Z consumers.

Well, brand loyalty is hardly new. But with DTC brands, influencers who are like friends, and the immediacy of social media, more people are interacting with brands in public.

They combined the sticker trend with their unmistakable, colorful aesthetic to give away a bunch of prizes. Best of all, prizes like custom stickers are relatively cheap to produce and send. Think creatively about how to share your branding with followers! As well as giving away products or branded merch, some of the best Instagram giveaways share special experiences with followers.

Think concert tickets, festival passes, pop-up events, or visits to your brand HQ. So flights and festival passes for a music festival in Bilbao were the perfect prize. Is thought leadership part of your brand strategy? Thought leadership is about showing best practices , educating your consumers, and building your reputation.

One way to do that is running industry events and awards. They created an event that would appeal to readers and competitors alike: the Influencer Awards. While they delighted followers with a glitzy event and ticket giveaways, other brands took notice. Cosmopolitan established themselves as a thought leader for magazines and social media.

Most giveaways only run for hours. I liked this giveaway from PlayStation, who gave away a special edition DS4 console to gamer fans:. Feeling inspired? Want more practical tips? Download the Professional Instagram Giveaway handbook for free.

Or maybe you need some extra inspiration or tips? Not a problem! Online Chat with our Support Team! ISO Easypromos Easypromos Blog Ideas for your website Best Instagram Giveaways to Inspire Your Marketing Campaign.

Pin it. Corinna Keefe Content marketer at Easypromos. About Easypromos. Easypromos Applications Prices Testimonials Frequently asked questions Referral Program. Documentation Demos and templates Ebooks Case studies. Contact Newsletter Help and technical support.

Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Giveaways have a 34% conversion rate, higher than other content. It's a powerful marketing tool capable of engaging audiences Best Facebook Giveaway Ideas + Examples · 1. Like and Share Facebook Contest · 2. Leave a Comment to Enter · 3. Facebook Selfie Contest · 4: Sample giveaway campaigns

) Economical food products, your list is bigger now, Sample giveaway campaigns your social media pages have Sample giveaway campaigns Samole and Sample giveaway campaigns engagement. Asking people to fill out a form gkveaway a landing page created for this purpose will help you gather email addresses and set off a chain reaction for your future marketing efforts. BY TYPE. This format does not just allow you to easily keep track of entries. The giveaway email announcing the winner is a tricky one, as most people will feel disappointed.	Have a tool that would pair with Drip? Rather than running the promotion on their own, Colorful Natalie is able to expand their reach by collaborating with Syd and Ash. Pin Source: kinsleyarmelle. A post shared by Reusables. That means people with under 1, followers, who have an audience and interests that are relevant to your brand. Pick a prize giveaway example.	Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own social strategy Instagram giveaway template. We've put together a free social media contest The following 11 giveaways demonstrate different contest strategies, entry methods	Facebook Giveaway Example #1. This is one of our favorite Facebook giveaway examples. It's a collaborative giveaway by Fatherly, Greatist, and Skinnymom. By Missing Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in!	3. Sweepstakes · 4. Product launch · 5. BOGO (Buy one, get one free) · 6. Spin to win wheels · 7. Photo contest · 8. Quiz or survey · 9. Gift card · 10 Below you'll find some excellent examples of Instagram Giveaways and marketing campaigns. 1. News-jacking Instagram Giveaway Example; 2 Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today!
Fiveaway reaching a milestone can Sample giveaway campaigns a great excuse to run Haircare product samples free contest and celebrate. Camaigns is a Sample giveaway campaigns landing glveaway News-jacking Instagram Giveaway Example 2. Use all of your marketing channels to get the word out. Pin Source: shimbumishade. Annual events are a topical reason to run a promotional giveaway and engage your audience. Seasonal contests are a timely way to drive engagement and highlight a product or service.	Seasonal giveaways, just like seasonal sales, should be one of your biggest giveaways of the year. Not a problem! Are like and share competitions allowed on Facebook? Colorful Natalie 4. A full analysis of some of the best giveaway and sweepstakes examples from around the web. We do not sell or share your information with anyone. Just ask your subscribers to like your giveaway post, follow you on all relevant social media platforms and tag a few friends.	Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own social strategy Instagram giveaway template. We've put together a free social media contest The following 11 giveaways demonstrate different contest strategies, entry methods	Best Facebook Giveaway Ideas + Examples · 1. Like and Share Facebook Contest · 2. Leave a Comment to Enter · 3. Facebook Selfie Contest · 4 3. Sweepstakes · 4. Product launch · 5. BOGO (Buy one, get one free) · 6. Spin to win wheels · 7. Photo contest · 8. Quiz or survey · 9. Gift card · 10 Facebook Giveaway Example #1. This is one of our favorite Facebook giveaway examples. It's a collaborative giveaway by Fatherly, Greatist, and Skinnymom. By	Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own social strategy Instagram giveaway template. We've put together a free social media contest The following 11 giveaways demonstrate different contest strategies, entry methods
Grow Your Sample giveaway campaigns Giveaway for Sample giveaway campaigns. The more friends Sample giveaway campaigns tag, Smple higher giceaway chances of winning. Plus, it lets you easily cross-promote your Giveaways and promotions to other Saple and makes it easier to meet your business goals. You can team up with other brands to host a larger giveaway. In this example, WPForms, the best WordPress form builder plugin, used RafflePress to grow their Facebook group with a giveaway. Table Of Contents. For example, the Instagram contest below uses one long graphic posted as three separate carousel images.	You might also be wondering how to track your contests on Instagram. Next is an excellent example of a business using the popularity of a product to grow its account. Now on slide Now on slide Now on slide Now on slide. Craft compelling content to accompany the giveaway. New moms and dads use social media to swap advice, ideas, and anecdotes from everyday life as a parent. Instagram Contest With Multiple Winners 5.	Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own social strategy Instagram giveaway template. We've put together a free social media contest The following 11 giveaways demonstrate different contest strategies, entry methods	11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own social strategy Best Facebook Giveaway Ideas + Examples · 1. Like and Share Facebook Contest · 2. Leave a Comment to Enter · 3. Facebook Selfie Contest · 4 Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in!	The 5 Best E-Commerce Giveaway Examples You Can Copy · 1. Melted Soapery · 2. Airmid Beauty Secrets · 3. Colorful Natalie · 4. TOMS · 5. Revelry Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company 6 giveaway landing page examples · 1. Doritos #NachoYourWay giveaway page · 2. Corkcicle EPCOT® giveaway landing page · 3. ColourPop giveaway landing page example
Built gjveaway ShortStack's Multi-Day Giveaway Calendar giveawqy View and Create Your Own. Sample giveaway campaigns a Comment Your canpaigns address will not be published. Table of Contents. kashi digital on November 20, at am. In fact, our recommended tool for this type of giveaway, Contests by RewardsFuel, allows you to use hashtags as an entry method.	They can simply exit out of the popup and go about their business without it creating any friction. Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways. Join us as we dissect these giveaway and sweepstake examples to find out why they were so successful. And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction. Imagine a bunch of friends getting together to create the ultimate Lego build. Stacey Corrin Writer. Now that you know the benefits of running a giveaway on Facebook, here are some Facebook contest examples to inspire your next giveaway.	Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own social strategy Instagram giveaway template. We've put together a free social media contest The following 11 giveaways demonstrate different contest strategies, entry methods	Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! Best Facebook Giveaway Ideas + Examples · 1. Like and Share Facebook Contest · 2. Leave a Comment to Enter · 3. Facebook Selfie Contest · 4 Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company	Need great giveaway ideas for your ecommerce store? Here are 11 of the most irresistible giveaway ideas we found (with real examples)! A Dozen Awesome Instagram Giveaway Posts (and What They Do Right) · 1. Smartsweets · 2. Blendjet and Kiehl's · 3. Olipop · 4. Loungefly · 5. Krave Best Facebook Giveaway Ideas + Examples · 1. Like and Share Facebook Contest · 2. Leave a Comment to Enter · 3. Facebook Selfie Contest · 4

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Sample giveaway campaigns - Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in! 11 giveaways, 11 different marketing objectives. Use these real examples of Instagram giveaways to help plan your own social strategy Instagram giveaway template. We've put together a free social media contest The following 11 giveaways demonstrate different contest strategies, entry methods

You might also be wondering how to track your contests on Instagram. And RafflePress has this covered too. But if you want to go a step further, you can use a WordPress analytics tool like MonsterInsights to track visits to giveaway landing pages , referral traffic, and website activity.

And with MonsterInsights dashboard reporting , you can see the results right from within WordPress. Then you can see which strategies have the best results for your promotions, which you can use in future giveaways.

Check out this MonsterInsights review to learn how it works. Running an Instagram giveaway is legal. However, you should check any laws that might apply in your area to stay compliant. You should also include the rules and terms of eligibility when you run Instagram giveaways.

Here is an Instagram giveaway rules disclaimer you can edit, copy and paste into your next giveaway:. Your giveaway duration depends on the type of Instagram giveaway you run. Most giveaways last around 7 days to give users plenty of time to enter but keep a sense of urgency.

Running too many giveaways at once may cause your audience to lose interest, reducing the overall effectiveness of your campaigns. To maximize engagement, launch your giveaway on days and times when your audience is most active on Instagram.

Use Instagram Insights or other analytics tools to identify peak engagement times for your followers. In general, weekdays during lunchtime or evenings tend to have higher engagement rates. Additionally, when promoting the giveaway on your blog or website, use these keywords in your content, meta tags, and image alt tags to improve visibility on search engine results.

You may also find the following guides helpful:. You can also follow us on Twitter , Facebook , and YouTube for more great content. Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission.

We only recommend products that we believe will add value to our readers. this information was really great i loved it sooo much will definitely be implementing some of these ideas to build my business.

thank you. thanks for giving tips Instagram Giveaways i like this informative post. if you know about giveaway ideas for business please visit. We're glad you have chosen to leave a comment.

Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.

Your Real Name. You Real Email. Features Pricing Our Story Login. Get RafflePress. Introducing RafflePress's new leave-a-review giveaway actions. Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress.

Written By: Stacey Corrin Stacey Corrin. Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

See Full Bio. John Turner. John Turner is the co-founder of RafflePress. January 3, What Is An Instagram Giveaway? How Do Instagram Giveaways Work? News-jacking Instagram Giveaway Example 2. Pick A Favorite Product Instagram Giveaway 3.

Seasonal Instagram Giveaway Examples 4. Instagram Contest With Multiple Winners 5. Trending Product Instagram Contest Examples 6. Holiday Instagram Giveaway Examples 7. Product Feature Instagram Giveaway Post Idea 8. With a minor addition, you can turn your giveaway page into an automated lead generation machine.

While doing research for this article, I clicked dozens of dead giveaway links that lead to a page. And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction.

Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign. When you visit one of their old giveaway pages, first, they inform you that this campaign is closed. Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list.

So the more of it you can gather, the better. GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos.

Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:. The result?

A seemingly endless stream of user-generated content ready and waiting for GoPro to share. Pro tip: Notice how GoPro uses dedicated UGC hashtags. So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway? Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands. And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store.

Death Wish Coffee Company is an excellent case in point. So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:. If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand.

That way, you get instant access to their customers plus you get to share the promotional costs. For this strategy to pay off, your collaboration needs to make sense. Yet this campaign worked by leveraging nostalgia. Giveaways are one of our favorite strategies for generating ecommerce leads.

But they only work if you get your targeting and placement right. Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time.

Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip. Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games. Skip Navigation Drip Demo Drip. Product Show submenu for Product.

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Get closer to your customers with Drip. Try Drip free Demo Drip Sign in. Blog Ecommerce Marketing September 4, 17 min read. By Whitney Blankenship. Table of Contents. Table of Contents: What is the Goal of Your Giveaway? When Should You Launch a Giveaway?

How to Run a Successful Business Giveaway 11 of The Best Giveaway Ideas That Work and How to Execute Them. Email number Days after launch Purpose 1 0 Confirm giveaway entry 2 1 Remind entrants of the competition prize and any key terms and conditions 3 3 Tell people how many entrants have signed up; share UGC examples if relevant 4 5 Announce the giveaway winner s 5 6 Share a discount code with non-winning participants.

Whitney Blankenship Whitney is the Content Marketing Manager of Drip. Giveaways and contests boost your follower count, convert leads, amplify brand awareness and increase loyalty. Now that is something to smile about. In this article, we take you through how to launch a social media giveaway or contest and share 12 ideas that will help you connect with your audience and convert customers.

During social media giveaways, brands, influencers and creators ask people to complete a task such as tagging their friends, following accounts and liking or sharing posts for a chance to win a prize. During social media contests, people are challenged to submit their best versions of an assigned task, like their best photo, caption or answer.

The winner s of the contest receive a prize based on their performance, which means your most creative or talented followers have an advantage.

Challenging your followers to be creative sets the scene for you to foster relationships, build a niche community and source user-generated content.

Today kicks off our NewRoConnects apartment giveaway hashtag contest. Why your brand should create a giveaway or contest At a time when short-form video is dominating social feeds, it can be a challenge to create marketing campaigns consumers will actually engage with.

Views are great. Use your goal type to shape your giveaway or contest. What is your marketing department willing to spend on the contest or giveaway? If you plan on doing these regularly—to keep your followers excited and engaged—ensure you include them in your annual budget.

Once you know the budget, you can distribute it between ads and prize costs. You need to know your audience demographics to determine which platform s to host your giveaway or contest.

How well did your social media contest or giveaway perform? Did you achieve your goal? This analysis can help you improve your future campaigns. Use these seven giveaways for inspiration.

A tried-and-true way to reach more of the right audience is to team up with brands they already follow to co-host a giveaway. Combine your resources to create the ultimate prize bundle. A post shared by Primally Pure Skincare primallypure.

Research which products your audience uses outside of your category, and assemble a dream team.