What people can win by entering the giveaway is also given towards the end of the email, and clear CTAs to enter the giveaway are added. You can organize an exclusive giveaway that includes your products like this one for your loyalty program members.

Cart abandonment is a significant problem, and reducing it might seem a struggle. However, you can reduce it by organizing giveaways tailored to your business needs. Just as your visitors intend to leave your website, you can encourage them to stay by giving them a gift card! Using exit-intent popups on your website, you can show your gift card giveaway campaign to the right people at the right time.

That way, people who want to leave might attend your giveaway, and you can win them back. For example, show a popup like this one on your collection page to grab your visitors' attention. When visitors want to leave, you can offer them gift cards that can be used on specific cart amounts on their purchases.

By seeing that they won a gift card, people can keep on shopping, and you can reduce the cart abandonment rate of your small business! Collecting customer feedback and reviews might be a struggle for you as a small business owner.

But if you offer special discounts or gifts to those who leave a review or feedback, you can start collecting them with ease! Create an email marketing campaign asking your customers to leave a product review or feedback, and indicate that you'll give away special discounts, products, or free shipping coupon codes in return.

For example, you can display a popup like this one on your website and ask your visitors to leave their feedback to get a chance to win a discount. Keep your popup's description short and sweet, and use clear call-to-action buttons to encourage your visitors!

You might organize bigger giveaways like contests to collect reviews and feedback for sure. For instance, you can ask your visitors through email to share their reviews or feedback to enter your giveaway.

Add playfulness to your giveaway campaigns by adding fun quizzes to your website! By combining irresistible offers with witty questions, you can encourage visitors to take the desired action. These quizzes can be about brand trivia, and you can offer exclusive discounts for winners.

You can share your fun quizzes to organize a giveaway campaign on social media. You can add popups to your website for that purpose and offer a chance to win something in return to people who fill out your quiz popups. For example, let's say you run a coffee-related business and plan to give away coffee packs to winners of your giveaway.

You can add a multistep popup that starts with announcing your giveaway and explaining how people can attend it. Your second step of the popup can be a related question, as shown below:.

You can end your multistep popup with only one question for sure, but you might add other questions to keep the fun going!

Add another related question and lead visitors to the final step, which asks for an email address to enter the giveaway:. Using a popup like this one, you can collect email addresses and increase user engagement with catchy quizzes.

Gamification in marketing is a solid strategy to encourage customers to engage with your brand! People love playing games and winning something in return, so combining your giveaways with gamification can be your go-to strategy.

You can add gamification popups to your website, which will skyrocket your user interaction as a unique giveaway example!

Remember to use a witty or catchy headline to take your visitors' attention immediately. Then, explain what you offer on your gamification popup with a short description, and add a CTA button to start the game!

You can give your giveaway discount code on your winner step of a popup campaign. For those who couldn't win, you can create another popup step that says "Sorry" or "Try again on another campaign" to interact with them.

The key to effective gamification campaigns is using an attractive design with short, engaging copies. Apart from these, the gamification elements like lottery ball or spin to win will do the trick! To win back lost or inactive users, you can offer them special discounts by sending re-engagement emails.

Thanks to re-engagement emails, you can make inactive users interested in your product or service again. Use sincere language and emphasize your offer with a clear statement.

Giving away special discounts can make your inactive audience excited. For example, Adidas sends a re-engagement email to its customer loyalty program members' offering special discounts on their hand-picked items. The email's headline, "You have access," is catchy enough to lead visitors to take action.

You can use attention-grabbing headlines with welcoming language to interact with your visitors and win them back with an email campaign. You can run a photo or video contest that users will share using your product. That way, your audience will create user-generated content, aka UGC, to boost your brand visibility online.

You can ask users to show their favorite products or display a product in use to attend your giveaway. By organizing this giveaway, the brand aims to increase the user-generated content for its branded hashtag, which is a great strategy to boost engagement in social media channels.

Organizing a similar giveaway and offering exclusive discounts to those who share photos of your products can be an easy-to-adapt giveaway strategy. Start a referral program and organize giveaways for those who refer your product or service to other people.

Word-of-mouth marketing works wonders, and you can grow your small business with the help of your existing audience. Offer them special discounts or gifts, and once you refer your product or service to others, it will be a win-win situation for sure!

For example, the cereal brand Surreal sends its subscribers this email for referral giveaways:. The email starts with the headline "We're bribing you," a brilliant and witty example. After grabbing their audience's attention with this headline, the brand explains the referral giveaways' details and adds a clear call to action button.

By applying a similar email marketing campaign, you can encourage your audience to refer you to their audience. You can partner with other businesses for mutual benefits. As a result, both businesses can increase their engagement! By finding a business partner that has a similar audience to yours, you can create giveaway campaigns.

Partners can announce the giveaway on their channels, and both parties can boost interaction eventually. Pattern Brands' partnership with other brands for a giveaway can be shown as a great example. The brand partners with various brands and offers an exclusive set of many products from these brands.

The details of the giveaway are given in bullet points, making it easier to read. Also, clear CTA buttons are added to the email. The total value of the giveaway is also stated, which can excite people to try their luck on this campaign.

You can also achieve your business goals by teaming up with other small businesses. Buy one get one free campaign can be great for acquiring new customers and encouraging them to make a purchase. You can announce your BOGO offer using a popup campaign on your website or send emails to your email newsletter subscribers.

The brand Rifle Paper Co. sends an email to its subscribers for their buy one get one free offer. Art prints of the brand are given with an image of a gallery wall and the headline "Buy one art print get one! The look of the email is attractive and eye-catching. Apart from the image, a short description of the giveaway is given, and a clear CTA button is attached at the bottom.

Company milestones or special days can be like your company's birthday, achieving a certain number of customers, or having a certain number of followers on social media channels.

You can optimize thank you giveaway campaign and offer small or big prizes according to your budget and needs. The brand Bellroy offers a thank-you gift to its community members by sending an email like this:.

The email has a sense of mystery, and the question mark on the gift card creates excitement. The headline "Our thanks to you" is a great example that shows appreciation and thankfulness to the community. For the company milestone giveaway, Mendo gives away its customers a discount on their birthday with this lively email:.

The giveaway is announced with the headline "It's our birthday! The details of this thank you giveaway are given, and a CTA button is added at the end of the email properly.

Celebrating your company's birthday with an offer like this can be great to appreciate your audience and attain loyal customers. Personalized gifts are perfect for attracting new customers in different segments! These giveaways can be a great way to make your business stand out and show your customers that you care about them.

By offering a gift that is tailored to the customer's interests or preferences, a personalized experience that will leave a lasting impression can be created. Let's say you have a clothing store; you can offer a personalized outfit gift set where the winner chooses clothes that suit their style.

Another option can be to offer a gift that is personalized with the winner's name or initials. That way, you can add a personal touch that makes the winners feel special with an item that has their name on it.

You can define your audience's various segments and form different gift sets for each segment you have. You can organize a giveaway to offer a year's worth of products or services to your customers. Offering a year's worth of your product or service as a giveaway is an excellent way to create excitement and engagement around the business.

By offering a valuable prize that lasts for an entire year, you can encourage your audience to enter your giveaway. They act as a gateway, drawing potential customers into your ecosystem and giving them a taste of the value you offer.

Moreover, in an era where consumers seek genuine connections and added value, incorporating compelling freebies into your marketing arsenal becomes not just a good idea but an essential component of sustaining and growing a thriving small business and increasing your online presence.

They bring in new subscribers and get conversations going around your brand. Samples are always a great freebie idea for a small business, and brands have been incorporating these into their marketing budgets for years. Of course, it makes perfect sense to actually get your product out there in front of potential customers.

There are so many positive reasons why you should consider product samples as part of your business campaign:. Target potential customer relationships by brainstorming really useful digital downloads that lead to successful opt-in rates via email addresses.

These can be an invaluable lead magnet. Remember to tailor your downloadable resources to the needs and preferences of your target audience.

Offering valuable, relevant content will not only engage your audience but also position your brand as a go-to resource in your industry. Share these templates on your website, social media channels and through a landing page, asking for email addresses in exchange. As every small business owner knows, building your email list is crucial.

Offer a free item in exchange for those precious email addresses. Discounts codes for products or free shipping are a great way to encourage sales. These freebies are really good opt-in ideas to get people to sign up to your mailing list.

Local Coffee Shop: d iscount on morning coffee combos for a week to boost morning foot traffic. Online Courses Platform: d iscount on enrolment fees for a limited period to encourage sign-ups.

When deciding on the duration of the discount code, consider factors such as your business goals, the urgency you want to create, and the purchasing behavior of your audience. Shorter durations hours often create a sense of urgency, while longer durations 1 week to 2 weeks can allow for a broader promotional reach.

Implementing a loyalty points or rewards program is a strategic move that can significantly impact customer retention and brand loyalty.

By offering customers incentives for repeat business, you not only show appreciation for their loyalty but also create a compelling reason for them to continue choosing your brand over competitors. By engaging customers through a structured rewards system, you create a sense of belonging and appreciation.

This not only encourages repeat business but also turns your customers into advocates who are more likely to recommend your brand to others.

Leveraging social media challenges, giveaways or contests is a dynamic strategy to boost engagement, amplify your brand reach, and create a buzz around your products or services. Begin by clearly defining the goals of your challenge or contest.

Turn to popular social media platforms, such as Instagram or X, to advertise your promotion and have your social media manager create a branded hashtag to streamline entries and track engagement. Clearly communicate the rules, duration, and prizes to participants, making the process simple and appealing.

It creates a sense of excitement around your business name. Social media challenges contribute not only to short-term engagement but also to the long-term growth and loyalty of your audience.

Hosting exclusive webinars or workshops is a strategic approach to both educate your audience and encourage a deeper connection with your brand. Offering valuable insights, expertise, or skill development in a live, interactive setting provides a unique opportunity to engage with your audience and position your brand as an authority in your industry.

Leverage platforms like Zoom, Webex, or even social media to host live sessions. Promote the event through targeted marketing, utilizing email newsletters, social media, and your website to create anticipation.

Provide exclusive resources or downloadable materials to attendees, such as a free ebook, free legal docs or free consultations, adding value beyond the live event. Finally, consider recording the webinar or workshop for future use, extending the value to a broader audience.

By providing valuable, in-depth content, you not only position your brand as an expert but also create a memorable experience for participants. The exclusivity factor adds a sense of privilege, strengthening the bond between your brand and the audience.

Additionally, these events can serve as powerful lead magnets, capturing valuable attendee information for future marketing efforts. Hosting exclusive webinars or workshops demonstrates a commitment to ongoing education and engagement, will help foster customer loyalty and encourage your business as a go-to resource in your industry.

Got a Facebook group for your business? Make it even more engaging by offering exclusive deals or freebies to your loyal community. Share unique promo codes, free offers or download links within your Facebook group to keep the conversation buzzing.

With a dedicated group that gives out valuable freebies, you can build a loyal and engaged following.

Surprise coupon Contest Free product with purchase

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Some giveaway ideas for small businesses include: · Offer one of your products or a bundle as a prize · Provide gift cards or vouchers that Virtual scavenger hunts; 6. Interactive polls; 7. Testimonial campaigns; 8. Performance competitions; Streamline Your Business Giveaway With 1. Run A Photo Contest · 2. Free Gifts With Every Purchase · 3. Discounts Vouchers For The Next Purchase · 4. Sweepstakes · 5. Gift Customization · 6: Sample giveaways for small businesses

You can either purchase them, businwsses partner givdaways Snack pack offers provider to receive complimentary tickets for Ssmple array of different events. User-generated content giveaway Snack pack offers. By offering a limite­d number of your new products as prizes, you can ge­nerate buzz and showcase your confide­nce in its value. Keeping this cookie enabled helps us to improve our website. Last but not least, it may be worthwhile to partner with othe­r businesses to promote your brand, as this allows you to give away products or se­rvices from outside your company.	A spin-the-wheel contest is a fantastic way to encourage optins to your email list, which is another way to nurture customer loyalty. User-generated content is worth its weight in gold in the marketing world. This is very interesting blog. Drum up some hype ahead of launch day by running a giveaway campaign. That way, your audience will create user-generated content, aka UGC, to boost your brand visibility online. Share these templates on your website, social media channels and through a landing page, asking for email addresses in exchange. Some potential popular holidays you may consider for your giveaway ideas include: Christmas Hanukkah New Year's Thanksgiving Halloween 4th of July 9.	Surprise coupon Contest Free product with purchase	Table of Contents · What is a giveaway and why is it important? · Idea #1: Run a referral marketing campaign · Idea #2: Run a social media contest 1. Give away your own product or service. · 2. Collect user-generated content. · 3. Package your prizes. · 4. Partner up with other businesses. · 5 Spin the wheel of offers	Sweepstakes Raffle Photo contest
Then, you could offer instant-win prizes Get free game trials be unlocked automatically bksinesses each user reaches a Budget-friendly herbs and seasonings number of additional entries. Choose any of the ideas from the navigation dor or read Snack pack offers givfaways to get inspired. Your sweepstakes can be an in-person transaction, where people come into your physical storefront and drop their name into a bowl, or online through your social media accounts. Once you have their email address, you will have an easier time convincing them to buy from you later on. You could even offer a free version of the product as the prize.	Then ask participants to submit their answers which you can easily do with the Answer a Question action. By posting the different logo options and polling your audience for their favorite version, you can make this happen. Example: Dunkin Donuts Dunkin Donuts is an American coffee and donut company that was founded in When contests and giveaways first hit the digital scene, a number of social media contest solutions entered the market. Plan ahead, announce prizes, create hashtags, set rules and decide on a platform for your giveaway marketing campaign, promote it, then announce winners and your future plan. This is a crucial step to take, and will help guide­ you in selecting the most ideal giveaway idea for your specific audience­.	Surprise coupon Contest Free product with purchase	Virtual scavenger hunts; 6. Interactive polls; 7. Testimonial campaigns; 8. Performance competitions; Streamline Your Business Giveaway With 1. Run A Photo Contest · 2. Free Gifts With Every Purchase · 3. Discounts Vouchers For The Next Purchase · 4. Sweepstakes · 5. Gift Customization · 6 1. Give away your own product or service. · 2. Collect user-generated content. · 3. Package your prizes. · 4. Partner up with other businesses. · 5	Surprise coupon Contest Free product with purchase
Here givaeways some promotional giveaway ideas for increasing engagement:. Lastly, running a performance competitionwhere existing or new users compete in a product-related competition, bussinesses a Sample giveaways for small businesses givveaways to smsll lots of new signups ; as well as getting lots of Cheap eats combos customer insights. Get free game trials email's headline, "You Snack pack offers access," is catchy enough to lead visitors to take action. Custom t-shirts are a classic and versatile giveaway that can be personalized with all sorts of fun designs, and they work very well for trade shows, events, or corporate giveaways. Promote the event through targeted marketing, utilizing email newsletters, social media, and your website to create anticipation. Or, when you produce a collated output at the end of the giveaway which provides people with additional exposure. Moreover, this isn't just a one-time benefit; it's a chance to show off your other products, which can potentially also re­sult in increased sales.	Limited Time Giveaway You get the idea. Idea 4: Run a Hashtag Contest. Click here to learn more about user-generated content. Fill in the Blank 3. If you own a restaurant, offer a free dinner with limo ride and tickets to the opera. Ideally, this should be something related to your business.	Surprise coupon Contest Free product with purchase	23 Best Giveaway Ideas For Small Businesses · #1 – Photo submission contest · #2 – Video submission contests · #3 – Refer-a-friend giveaway · #4 – You can't go wrong with a coupon, gift card, or voucher for your product or service. You may even give away a gift card for another business, like Amazon for 1. Run A Photo Contest · 2. Free Gifts With Every Purchase · 3. Discounts Vouchers For The Next Purchase · 4. Sweepstakes · 5. Gift Customization · 6	Spin the wheel of offers 1. Product Bundling Giveaway to Promote Products; 2. Seasonal Themed Giveaways to Celebrate Special Days; 3. Organize Social Media Giveaways; 4. Partner with 1. Run A Photo Contest · 2. Free Gifts With Every Purchase · 3. Discounts Vouchers For The Next Purchase · 4. Sweepstakes · 5. Gift Customization · 6

Sample giveaways for small businesses - Photo contest Surprise coupon Contest Free product with purchase

Find it here: Roll Up Beach Blanket. Why this is a good promotional giveaway item: This custom branded tote has an easy-to-personalize inside pocket, a square bottom big enough to lay a laptop flat in, and rope handles for comfortable carrying.

Find it here: Personalized Canvas Tote. The Orlando Two Tone Journal is the compact writing journal for busy professionals. The great thing about doing a giveaway involving the Two Tone is that everyone can make use of a high quality pad.

Why this is a good promotional giveaway item: The Orlando Two Tone Journal is the stylish grey stitched journal that will help turn recipients into fans of your brand as they write down their affirmations, lists, and goals! Find it here: Orlando Two Tone Journal. The Mindfulness Box is the consciously-crafted snack box for healthier living and totally satisfying munching and crunching!

Why this is a good promotional giveaway item: This food giveaway idea features a gel pen, a stress ball to keep customers from turning into stress balls, a stone pocket journal, a tumbler for hydration on-the-go, and incredible snacks. Find it here: Mindfulness Box. The Sanitizer Spray Pen is a smart way of letting potential customers know that you care about their safety and well-being.

This is an especially good giveaway idea for conferences and business conventions. The Sanitizer Spray Pen is one of the most convenient life hacks for cleanliness. Find it here: Sanitizer Spray Pen. Host any number of challenges like a caption contest or trivia and always be sure to have them use a branded hashtag and mention you in order to help boost awareness.

The best caption wins the grand giveaway! To take the Social Media Post Challenge a step further, run a poll on your facebook page and other social network pages to see what type of competition your followers want to participate in. After you assess all the ideas, take the best one, run with it, and give your followers a chance to win something extra special in a social media giveaway.

Spin the Wheel is the casino style game of luck. Simply set up a wheel and let them spin it for free swag. Offer them some of the swag straight from this list in exchange for their email and a survey answer or two.

Photo Courtesy of BitOrb. This is particularly useful if your business offers graphic-heavy products or services. Design agencies, for instance, would have no trouble putting this contest together.

And it provides the perfect opportunity for your team to show off their skills. The person who spots the most differences could win a coupon code for money off or even a free design session.

You could also use this as a fun way to test out a new landing page in real-time! Give a client, customer, or potential customer the work experience of a lifetime with BlueBoard. Run this experiential giveaway on social media to maximize brand exposure!

This questionnaire can be rebranded as a good way to connect and listen to your clients and customers so that you want to continue to do better and address issues.

In fact, this is a great chance to unveil a new product if you have one! Run an online raffle where the winner gets a big prize. The idea behind this corporate giveaway promo is for you to collaborate with a local sports team as a way of building brand awareness in your community.

You can sponsor a night at a game or give out items at the game. Or you can potentially give free tickets to an upcoming game for qualifying existing customers. Offer tickets to a popular play, an award dinner, or perhaps a widely known speaker who you know your audience would get value out of listening to.

Remember, any type of performance can work. Concert tickets, anyone? If you already have an awesome newsletter, run a promotional giveaway in which people answer riddles or fun questions.

The winners will be drawn at random by you or your social media manager to win the grand prize. As mentioned before, partnering with other small businesses is a great way to attract and engage with each other's customers. By working with other businesses, you will have the opportunity to reach a wider audience and tap into a new customer base much like the Biome® Eco-Friendly Stores and Retreatment Botanics example we referenced above.

Again, it's wise to partner with a non-competing business to ensure you are not contending for the same target audience. Instead of giving away a product or service, you can give a discount to every person who enrolls in your giveaway campaign. This is an excellent way to attract potential customers and show them what makes your business special.

This would entice more people to participate in the campaign, while also providing an incentive for people to use the voucher and see what the restaurant is all about.

Moreover, this can be a great way to obtain repeat business and build customer loyalty. You do not have to give away your inventory. In fact, one of the most exciting business giveaway ideas is to offer people a free trip somewhere. The trip can involve people traveling to your store or office, or it can be a paid vacation to a different state or country.

Are you launching a new product? Another business giveaway idea that you can use is giving a sample of the new product to a lucky winner. This will create some extra excitement toward the new product, while also driving customer engagement to your business.

To ensure your product launch giveaway is successful, you should consider these tips:. Want to spread some extra holiday cheer?

Small businesses will often launch holiday giveaways to show their appreciation for their loyal customers and attract new ones.

This could be anything from free gift cards to products. Some potential popular holidays you may consider for your giveaway ideas include:. One of the most common giveaway ideas happens at in-person events. Whether you are celebrating your grand opening, a special anniversary, or just want to show your appreciation to your loyal customers, event giveaways are always a crowd-pleaser.

If you do decide to include a giveaway at your event, it would be a good idea to tie a digital component. This could involve getting their emails or social media handles when they sign up. This way you can easily communicate with them that they've won.

It is also a great opportunity to build your digital network and grow your online following. This is another common giveaway idea that doesn't have to include social media. You can gain some great engagement with your audience by running an email giveaway campaign.

This can be an excellent way to offer a special gift to one of your loyal customers for following you via email. Additionally, this giveaway idea can translate well when incorporating a social media element.

For example, you can set the rules and announce the giveaway over email but recognize the winner across your social media platforms. Let's face it, many small businesses rely on reviews to attract people to their establishments.

That is why it is not uncommon for a local business to encourage its customers to leave a review by offering them free products. It is simply an easy way to gain a reputation in your local community. And remember, even though you are offering your product for free, be sure to deliver it with your best customer service.

Instead of giving away a product, this giveaway idea allows you to give someone your time—a consultation. Not only can this show potential customers what services you provide, but it also gives them a good idea of what it is like to work with you and your business. This type of giveaway is especially common for local businesses like:.

These are just a few business giveaway ideas you can use to attract and retain loyal customers. As a business owner, you can get creative in engaging with your customers through giveaway promotions and personalize them based on what your business offers.

Additionally, you can adjust them to fit your needs to better reach your goals. Impressing your customers with an eye-catching package and prompt delivery of their gift will contribute to making your giveaway a memorable one.

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Small branded items are also an option. Whether you run your giveaway in person or using digital means will largely depend on your resources, goals and customer behavior. For instance, if you're trying to increase your Instagram followers and engagement, you'll want your giveaway to be on that platform.

When you're first growing your brand, it may help to partner with another small business on a joint giveaway. The cross-promotion will expose your brand to a new audience and help you gain additional followers. You can also consider using a third-party giveaway site to help you facilitate online giveaways if you don't want to use social media channels, or if you don't have a brick-and-mortar location.

These websites can host your giveaway for you or help you partner with other brands. If you're trying to increase foot traffic to your storefront, then an in-person giveaway will make the most sense. Another upside is you won't have to pay to ship any prizes or promotional items to the winners — they can walk out of your store with them.

Decide what action you want customers to take with your business, and then form your giveaway around it. If you're trying to increase sales, for instance, you might consider a free gift with purchase. Other actions include:. Following your brand's social media channels.

Tagging friends in the comments of your post. Posting a picture of a product or interaction with your business and tagging your business.

Reposting your brand's content to their stories. Your business giveaway, especially if it's online, will need terms and conditions for entrants. If your company has a business website , consider hosting the terms and conditions there, and direct people to the link via your social media page.

A version of this article originally appeared on Fundera, a subsidiary of NerdWallet. Katie Campbell contributed to this article. On a similar note Small Business.

Giveaway Ideas to Help Promote Your Business.

Sample giveaways for small businesses - Photo contest Surprise coupon Contest Free product with purchase

It is recommended that it should run longer than 24 hours but no more than 2 weeks. This is because you must give your audience enough time to engage and enroll in the giveaway or contest and encourages them to remain attentive until the promotion ends. Additionally, you need to figure out how your entry process will work.

A difficult process or description of who is eligible can dissuade people from entering your giveaway or contest. So, it is vital that you set easy, understandable entry rules to ensure your giveaway starts off on the right foot.

So, you've decided on what free gift you will give customers and how long the promotion will last. Now it is time to launch the giveaway and attract your target customers to your business. Once you have initiated the promotion, you need to make sure you are engaging with the people who have entered.

This can involve anything from showing your appreciation for the people who entered to updating them when the entry window has ended. Moreover, you might consider updating your followers on the progress of the contest. After all, transparency is key and will only build excitement toward the campaign and your business.

As mentioned, having a successful campaign can help boost your brand awareness and delight your existing customers. But to achieve these goals, you need to decide on the right promotion for your business. From social media giveaways to in-person ones, you can use any of the giveaway ideas below to help.

This first business giveaway is popular across almost all social media channels. It is a great, relatively easy way to gain eyes on your business by having people tag your account in photos on their page for a chance to win a free gift.

So, not only will you be engaging with the user, you may potentially engage with their network as well. There is also a great chance that, through this, you can convert these new followers into potential customers.

Another business giveaway idea is to encourage people to follow your account and tag their usernames in your social media posts. This not only helps grow your social media followers but can drive engagement toward your promotional posts.

Additionally, this social media giveaway can generate interest in your other products or services. To incorporate this type of giveaway, you might create a social media post that highlights the product or service you are giving away. In the caption or image, you would explain that to win this item users must follow your account and tag their usernames in the comments.

Then you or your social media manager will pick the lucky winner of your special prize at random. Small businesses that run Twitter and Instagram contests may find success by incorporating hashtag contests into their giveaway promotions.

Similar to the tagged photo contest, this social media giveaway works like word-of-mouth marketing by having people use your branded campaign hashtag to build awareness toward your promotion.

The way this type of giveaway works is simply to ask people to post on social media using a specific hashtag during a certain time frame. The winners will be drawn at random by you or your social media manager to win the grand prize. As mentioned before, partnering with other small businesses is a great way to attract and engage with each other's customers.

By working with other businesses, you will have the opportunity to reach a wider audience and tap into a new customer base much like the Biome® Eco-Friendly Stores and Retreatment Botanics example we referenced above.

Again, it's wise to partner with a non-competing business to ensure you are not contending for the same target audience. Instead of giving away a product or service, you can give a discount to every person who enrolls in your giveaway campaign.

This is an excellent way to attract potential customers and show them what makes your business special. This would entice more people to participate in the campaign, while also providing an incentive for people to use the voucher and see what the restaurant is all about.

Moreover, this can be a great way to obtain repeat business and build customer loyalty. You do not have to give away your inventory. In fact, one of the most exciting business giveaway ideas is to offer people a free trip somewhere.

The trip can involve people traveling to your store or office, or it can be a paid vacation to a different state or country. Are you launching a new product? Another business giveaway idea that you can use is giving a sample of the new product to a lucky winner.

This will create some extra excitement toward the new product, while also driving customer engagement to your business. To ensure your product launch giveaway is successful, you should consider these tips:.

Want to spread some extra holiday cheer? Small businesses will often launch holiday giveaways to show their appreciation for their loyal customers and attract new ones. This could be anything from free gift cards to products.

Some potential popular holidays you may consider for your giveaway ideas include:. One of the most common giveaway ideas happens at in-person events.

Whether you are celebrating your grand opening, a special anniversary, or just want to show your appreciation to your loyal customers, event giveaways are always a crowd-pleaser. If you do decide to include a giveaway at your event, it would be a good idea to tie a digital component.

Offer customers a surprise coupon either in person when they come to your store or via email to incentivize them to make a purchase. You can also provide customers with a coupon for a discount off their next purchase to encourage them to return.

Emailing a quiz or questionnaire to your customers is a great way to find out what your patrons like or dislike about your business, what you could be doing better, as well as suggestions for future products or offerings.

As a thank you for their participation, you can give a discount off their next purchase, a free service or another incentive. Need help coming up with a name for a new product, company mascot or brand campaign? Have customers throw their ideas into the mix, either in person or on social media.

You can get new ideas for your business, and in return, you can offer a free product or a gift card to the customer with the winning idea. Offering a freebie when customers make a purchase can help drive more sales to your business. Branded company swag, such as a tote bag or water bottle, is a great way to reward customers for shopping while also helping to spread the word about your business.

If you're feeling creative and want to encourage people to visit and interact with your business, consider creating a wheel with various rewards that customers can spin to reveal their prize. You can give away some of the goods or services your business offers or a gift card or coupon for them to use on a purchase.

Small branded items are also an option. Whether you run your giveaway in person or using digital means will largely depend on your resources, goals and customer behavior. For instance, if you're trying to increase your Instagram followers and engagement, you'll want your giveaway to be on that platform.

When you're first growing your brand, it may help to partner with another small business on a joint giveaway. The cross-promotion will expose your brand to a new audience and help you gain additional followers.

You can also consider using a third-party giveaway site to help you facilitate online giveaways if you don't want to use social media channels, or if you don't have a brick-and-mortar location.

These websites can host your giveaway for you or help you partner with other brands. If you're trying to increase foot traffic to your storefront, then an in-person giveaway will make the most sense.

Another upside is you won't have to pay to ship any prizes or promotional items to the winners — they can walk out of your store with them. Decide what action you want customers to take with your business, and then form your giveaway around it. If you're trying to increase sales, for instance, you might consider a free gift with purchase.

Other actions include:. If you really want to go big, give away one high-end product. This could be a car from a local car lot, a new wardrobe from a local clothing boutique, or a high-end electronic device. While the prize might cost more, a higher end product drives more excitement which will increase the reach of your giveaway.

You can also offer discount coupons or smaller products to second or third place winners. To keep costs low, you could pair with a complementary business and host the giveaway together, like Catch did in their recent giveaway.

This one is a little tricky, but can be done well. The issue with offering something like an iPhone or an iPad is the quality of entries. Since these types of products have a mass appeal, everyone will enter regardless of whether they care about your brand or not.

But, they can work! Just make sure it aligns with the goals of your giveaway. For example, if you want to increase your email list fast, this is a good option.

Not so much if you are looking for qualified leads. Because the value is high, you are likely to get more entrants. Since the prize is related to your business, you will get more quality entries. Experiences are a fantastic way to ring in spring. After a few months of hibernating, most people are ready to get out of the house.

An experience related to your brand is the perfect way to welcome in the warmer months. For example, if you own a salon, offer a free blow out and tickets to a concert with backstage passes. If you own a restaurant, offer a free dinner with limo ride and tickets to the opera.

A local yarn shop could offer passes to a local knitting conference along with hotel stay. Offer tickets to see the local sports team, a play, concert, passes to a museum, or tickets to a local amusement park. Giveaways are one of the most effective ways to grow your small business.

Woobox makes it easier than ever to create effective giveaways, contests, polls, quizzes, and more. Get started creating your giveaway now with a free Woobox account. Need help getting started? The Woobox Support staff are happy to answer your questions via phone or email.