Sampler for business Hello! There are no samples over there 😱 If you're a brand looking to distribute offers to your target audience, you're headed to the right place! Meet the ultimate product experience platform Sampler helps you discover new products from the comfort of your own home.

Want to try samples? Sign up Are you a brand? How it works Getting free samples you'll actually love is easy! Create an account Tell us about yourself so we can tailor the perfect samples and offers for you.

Sign up. Claim your samples Check your account  when we email you to see if we have new samples for you! Get excited. Who doesn't like free stuff? Follow us on social Stay up to date on all things Sampler. Company About us. Partner Brands. Help Contact us. The three product sampling campaigns resulted in 98, pieces of user-generated content UGC , 20, reviews, and 39 million impressions from , social posts, shares, likes, and comments from consumers.

According to Elizabeth Northrup, Associate Brand Manager for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten, these product sampling campaigns over-delivered on their targets, creating 2x the product reviews they expected, and earning media over 5x the program investment.

Glade wanted more people to try out its home air freshener. But as online shopping becomes more popular, fewer customers are visiting physical stores to get free samples or watch product demonstrations.

To solve this problem, they enlisted the help of Walmart for a unique product sampling campaign. Glade took the packing pillows used to protect products during home deliveries and filled them with their air freshener.

So, as people unpacked their Walmart purchases and popped their pillows, the scent of Glade's spring fragrance wafted through the air. They also printed a QR code on the packaging that people could scan to buy Glade's products directly.

Ogilvy Chicago, the ad agency behind the campaign, claimed that Glade home fragrances had an 83 percent boost in sales on Walmart. com thanks to this innovative product sampling idea. Beauty Insider, the wildly popular reward program from Sephora , includes product sampling as an integral part and major benefit of its strategy.

The cosmetics company is well-known for providing free product samples with each online order. There are a few reasons why this is a great tactic.

First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases. Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand.

Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session. If you're wondering how product sampling has worked for Sephora, know that there are 17 million participants in the Sephora reward program in North America alone, and they account for 80 percent of the company's revenue.

In , Cheerios saw a chance to take advantage of Amazon's e-commerce algorithms to potentially market its product to over million Amazon Prime members in the US. Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers.

The advantages were two-fold for Cheerios. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.

This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day. One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser.

In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic. As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases. Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7.

Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully. Ask yourself what you hope to achieve through the campaign. Is it brand or product promotion, more sales, or consumer feedback?

The answers can help you design the best strategy to get you there. Ask yourself who your ideal customers are. Create a customer persona that includes various attributes such as their challenges, preferences, and demographic information.

You can also think of it this way: who will be the most willing to buy your product?

Ways to Offer Free Samples · Go to Catalog → Products in your Ecwid admin panel and click +Add New Product. · Enter the name, description, and other product Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste Yves Roches, Sephora, Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time

Free sample campaigns - There are tons of sampling 'communities' and 'freebie clubs' that people join often with the express wish of receiving lots of free samples Ways to Offer Free Samples · Go to Catalog → Products in your Ecwid admin panel and click +Add New Product. · Enter the name, description, and other product Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste Yves Roches, Sephora, Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time

This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day.

One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser.

In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic.

As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases. Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7.

Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully. Ask yourself what you hope to achieve through the campaign. Is it brand or product promotion, more sales, or consumer feedback?

The answers can help you design the best strategy to get you there. Ask yourself who your ideal customers are. Create a customer persona that includes various attributes such as their challenges, preferences, and demographic information.

You can also think of it this way: who will be the most willing to buy your product? This will encourage reviews and give customers a chance to learn more about your product. Additionally, choose the ideal time to launch your product.

For instance, consider releasing your line of school supplies a few weeks before the start of the next semester. You can contact your audience via email for surveys and feedback after they've received the samples.

There are programs and businesses that can take care of the entire product sampling procedure for you and even handle the challenge of post-purchase updates. Encourage participants who had a positive experience with your product to write reviews and share their experiences on social media.

This makes other potential buyers more confident to try out your product through positive word-of-mouth and social proof. There is no end to the process of product sampling. This process can always be modified and repeated to collect feedback or create relationships with customers.

The digital age of technology has made it convenient for both businesses and consumers to connect with each other. Digital product sampling is the natural evolution of the traditional product sampling method in the modern world.

This method allows your brand to narrow down your target consumers and reach them in an optimized manner by using analytics and more. It has been gaining popularity consistently, especially since the onset of Covid pandemic , when many brands were forced to discontinue their traditional in-store sampling campaigns.

These are some of the advantages of digital product sampling over traditional ones:. Peekage is a personalized digital product sampling platform that allows consumer brands to conduct targeted at-home product trials. Peakage performs customized customer surveys and analytics on users who have tested your product or service.

You will receive valuable feedback that will assist you in discovering actionable insights that can inform strategy, messaging, product positioning, and more. If you want to kickstart your product sampling campaign, book a free consultation with one of our experts.

As you can see from the examples above, product sampling is a great tool to have in your toolbox if you're looking to get your potential users to try your new product, talk about it online, or give you feedback.

It can significantly reinforce your marketing and sales efforts if you do it properly. Want to learn more about sampling?

Ogilvy Chicago, the ad agency behind the campaign, claimed that Glade home fragrances had an 83 percent boost in sales on Walmart. com thanks to this innovative product sampling idea. Beauty Insider, the wildly popular reward program from Sephora , includes product sampling as an integral part and major benefit of its strategy.

The cosmetics company is well-known for providing free product samples with each online order. There are a few reasons why this is a great tactic. First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases.

Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand. Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session.

If you're wondering how product sampling has worked for Sephora, know that there are 17 million participants in the Sephora reward program in North America alone, and they account for 80 percent of the company's revenue.

In , Cheerios saw a chance to take advantage of Amazon's e-commerce algorithms to potentially market its product to over million Amazon Prime members in the US.

Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers.

The advantages were two-fold for Cheerios. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.

This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day.

One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser.

In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic.

As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases. Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7.

Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully.

Ask yourself what you hope to achieve through the campaign. Is it brand or product promotion, more sales, or consumer feedback? The answers can help you design the best strategy to get you there.

Ask yourself who your ideal customers are. Create a customer persona that includes various attributes such as their challenges, preferences, and demographic information. You can also think of it this way: who will be the most willing to buy your product? This will encourage reviews and give customers a chance to learn more about your product.

Additionally, choose the ideal time to launch your product. For instance, consider releasing your line of school supplies a few weeks before the start of the next semester.

You can contact your audience via email for surveys and feedback after they've received the samples. There are programs and businesses that can take care of the entire product sampling procedure for you and even handle the challenge of post-purchase updates. Encourage participants who had a positive experience with your product to write reviews and share their experiences on social media.

This makes other potential buyers more confident to try out your product through positive word-of-mouth and social proof. There is no end to the process of product sampling.

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Free sample campaigns - There are tons of sampling 'communities' and 'freebie clubs' that people join often with the express wish of receiving lots of free samples Ways to Offer Free Samples · Go to Catalog → Products in your Ecwid admin panel and click +Add New Product. · Enter the name, description, and other product Free sample marketing is one way you can draw in customers. By giving away free samples of your products or services, people can get a taste Yves Roches, Sephora, Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time

Look for suitable print publications that appeal to your target market, and run an ad that mentions the free sample. If your target market rarely visits the Internet, provide a form in the ad that readers can fill in and mail to you to receive their free sample.

Otherwise, send readers to your website to fill in the electronic form to request their sample. To get the best results, use the ad to mention the benefits of your product so readers feel compelled to request the sample.

Send a news release to pertinent print and online publications about your free sample offer. If you plan to offer free samples at a local store, give the address of the establishment and the hours the samples will be given away.

Some news releases can be sent to blogs; send the release via email to blogs that deal with businesses. If you sell products for pets, for example, email your news release to the most popular pet blogs to encourage them to mention your free sample offer in one of their postings.

Nancy Wagner is a marketing strategist and speaker who started writing in She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. She holds a B. from Eastern Illinois University. By Nancy Wagner. Ways to Promote Pottery How to Write the Best Newsletter for Retail Sales Keys to Marketing a Skin Care Line How to Get a Tumblr Link to a Specific Post How to Increase Magazine Sales.

Website and Social Media No matter what you sell, whether perfume, cleaning products or downloadable templates, mention the product on your website in bold headlines. The more information you collect about potential customers, the more you can tailor their customer journey and create a one-to-one connection that converts leads into customers.

Product samples allow your business to collect one of the most important parts of your marketing strategy: customer data. The customer data collected from a sample program is filled with valuable insights that allow businesses to tailor the customer journey, and the power of personalization cannot be emphasized enough.

It creates a one-to-one connection that humanizes your brand. Modern printing technology like variable data printing VDP allows businesses to personalize each individual mail piece with a variety of variables , including:.

This gives marketers the ability to create irresistible offers tailored specifically to the needs and preferences of the individual. Unfortunately, businesses often miss out on a golden opportunity by only requiring prospects to provide geographic data, such as their address, when requesting a free sample.

A successful sample order program is so much more than just getting the shipment out the door. Seamless orchestration of managing, printing, storing, assembling, packaging and shipping is required. However, sample order fulfillment can easily drain bandwidth and resources when handled in-house.

One weak link in your marketing supply chain can cause delays, incorrect orders or out-of-stock items that leave a poor first impression of your business and may cause prospective customers to look elsewhere. Since , Jet Mail has worked with businesses to create custom sample order fulfillment solutions that convert prospects into customers.

Jet Mail can streamline the entire process, thanks to our in-house marketing fulfillment services, such as:. Our experienced team of marketing fulfillment experts will work with you to ensure every sample order that we ship leaves a lasting impression. Contact us today to learn more.

To learn more about our services and how we can help expedite your marketing fulfillment, start by speaking with a Jet Mail team member. Help us improve your experience. Send feedback. All posts. Benefits of a Sample Program 1. Make a great first impression.

Make this critical first impression count by ensuring that your sample program includes: A streamlined, efficient and fast process in place for sample order fulfillment.

Inventory management controls to guarantee that ready-to-ship samples are always in stock. Professional assembly and packaging that showcases the top-tier product quality and customer service your brand is known for.

Influence purchase decisions. That first impression often influences future purchases. Collect customer data. How Data Personalizes the Customer Journey Product samples allow your business to collect one of the most important parts of your marketing strategy: customer data.