You could even offer a discount or promotion to those who stop by your booth and mention the Facebook post. You can get away with several more posts on this platform. People generally follow hundreds if not thousands of accounts and with over tweets per second; your 1 tweet may be missed. Use keywords like: events, craft show, handmade, support local, art, etc.

The general rule with Instagram is 1 — 3 postings per day, which can vary depending on the user and their content. Doing this once a day, the week leading up to the event, will be some great promotion.

Blogs are so easy to set up and to update, but they need constant attention and content to be valuable to your business and readers. You can create a post outlining upcoming shows and you can even highlight each event in their own article.

Be sure to keep it up to date as you add events to your schedule and as they pass. If you have a website or blog, you may have a newsletter. Want to know how you can give your newsletter list a major boost at events?

Check out this article. You can use any online platform to run a contest. Work with the event organizer to create a prize, i. tickets to the show or a gift basket with items from vendors or offer one of your products to the winner.

Decide on the rules for entry, which can be; anyone who shares your post about the event will be entered, or ask people to visit you at the craft show to fill out a ballot for entry. Either way, give people an added incentive to visit or talk about you and the event.

Do lots of research, contact event planners and ask questions before spending money, and ensure you have the appropriate amount of inventory available. For more articles on marketing your small business, visit our article library.

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Blank Labels Custom Labels. Gabriella Marin. Share What You Learned. Start by creating a Spotify playlist for your event. Then, invite attendees to add their favorite tracks — or submit them for vetting first — to foster community engagement.

Want to create a real, lasting impression? Send high-value perspective attendees something edible! Set up a private Facebook group or Slack channel for registrants to connect, discuss topics, and share their excitement before the event.

Tease to these exclusive groups on the registration page and in your emails to invitees. Just be sure that you have someone on your team managing these communities and keeping the conversation active so it has value for participants.

Use clips from previous events, testimonials, and highlights to create a compelling video that showcases the value of attending. Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.

For example, include the number of attendees, types of industries and companies, and other helpful information. Also include testimonials and user-generated content from past attendees on your event website to show prospective attendees that real people attend your events and real people love your events.

Collaborate with industry influencers to share event details on their social media platforms or blogs, amplifying reach. Create social media images and copy for speakers to copy and paste on their social media easily. A simple Starbucks gift card can go a long way.

Provide early bird discounts for the first registrants or special offers for returning attendees. Or offer group discounts to get more people from target businesses to attend together increasing the chances of lead generation.

Give registrants a unique URL to promote the event on their social channels and reward them with gift cards, exclusive with keynote speakers, or special swag.

Use platforms like Instagram or Facebook to showcase live event preparations, interviews with speakers, or venue tours. Or, start a challenge on TikTok or Instagram, encouraging users to recreate a specific dance or scene related to your event and offering free tickets to the most creative entries.

You can also create pre-event podcast episodes featuring event speakers, vendors, sponsors, and exhibitors. Then, parlay recorded sessions from your event to use in the promotion of future events or as part of your day marketing strategy.

Use tools like Typeform or Google Forms to gather input on topics, speakers, or activities attendees want to see. If a prospect clicks on the event registration link but still needs to complete the process, send them a personalized follow-up email within 48 hours highlighting the benefits of attending.

Duplicate most of the content in the original email, but change up the intro and subject lines to ensure the reader knows that you saw them engaging and want them to follow through.

Host mini versions of your event in unexpected locations, like parks or subway stations, to generate buzz and register people on the spot. Create competition among your sales or marketing teams by rewarding those who drive the most registrations. Set up Slack channels and a leaderboard so everyone can see whose UTM links drive the most registrations.

A great incentive for this type of campaign is a day off or half-day off. Ensure your speaker lineup represents a mix of genders, ethnicities, and professional backgrounds to appeal to a broader audience. The more your attendees see themselves in your lineup during event promotion, the more likely they are to register.

Send out VR headsets to key attendees, allowing them to experience a virtual tour of the event venue or a teaser of the main event. Or, design posters that come to life when scanned with an AR app, showcasing event highlights or speaker introductions.

Promote the date, time and location of the craft show while sharing a picture of a product that can only be found there. You could even offer a discount or Promotions Now is your one stop shop for custom paint sets, crafts and glue. Here we carry customized glue sticks, watercolor paint sets Craft Show and Marketing Ideas | craft show displays, craft fair displays, craft booth

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