Because following the rules will ensure that your contest runs smoothly. Ready to plan a contest or giveaway of your own? Based on Instagram's promotion guidelines as well as some of our own best practices , here's a list of rules we recommend you include in your contest or giveaway:.

Now let's take a look at some examples of Instagram contests and giveaways. Most of the examples are from small companies or bloggers since these are the kinds of folks who tend to not have huge marketing teams to execute their ideas.

In other words, anyone could run a contest like the ones featured below. What they did right: Rachel Off Duty posted right up front that her contest wasn't associated with Instagram. She also included clear instructions for how people could enter her giveaway.

She asked people to share a genuine comment which she could eventually use to learn more about the kinds of activities her followers enjoy. What could be better: To build an email list, rather than just collect new followers, Rachel Off Duty could have offered people extra chances to win by creating a simple landing page which she linked to from her bio.

She could also use ShortStack's email marketing features to confirm entries and send other emails to let her followers know about upcoming events or even when she published a new blog post.

What they did right: Westy Co. Like Rachel Off Duty, they state clearly that the contest isn't affiliated with Instagram. What they could have done better: I'm not a huge fan of contests that ask participants to tag a bunch of friends for one thing, friends might not be the right audience for the brand.

Confession: whenever I enter a "tag to enter" Instagram contest I tag my daughter -- no matter what the product is. I'm allowed to annoy her : but I don't want to annoy my friends. Instead, they could have asked people to share their own photos using Westy Co.

What they did right: The University of North Carolina, Wilmington, used a contest to collect user-generated content from a very specific community and they included every necessary detail about the entry period. What could be better: If UNCW wanted to use the UGC they collected on the school's website or in other collateral, they could have used software like ShortStack to pull all the entries into a gallery.

The image also contains a lot of copy that would probably have been better if published on a landing page. What they did right: Suezhomefaker lets participants know about entry restrictions, including age and location, and she tells them exactly when she'll announce the winner, right down to the time zone.

What could be better: In order to receive extra chances to win, Suezhomefaker asks people to repost her image and tag her and the brand whose products she's giving away. There's no easy way for her to check to see if people have actually done what she asked -- it's a manual process.

To make things easier and more useful for her, she could have awarded extra points to people who navigated to a landing page from a link in her bio and filled out a short form. What they did right: Honestly, this Australian coffee brand -- with a modest 4, Instagram followers -- is doing so many things right!

They added a link in their bio which directed people to a landing page with details about their new product. The landing page also has a popup that requests an email address for people who want to receive their newsletter and news about special events. What could be better: The only rule "violation" I see is that they should have included their time zone for the contest end date.

What they did right: Eddie Bauer has done just about everything right, including adding details about how they determine the winner each month. They've got a very vibrant Instagram page and they've done a great job in promoting their hashtag: WhyIHike has more than 60, posts not all of them are also tagged with eddiebauer, but a large percentage seem to be.

What could be better: Eddie Bauer nailed it from start to finish, including covering all the rules on their landing page. What they did right: Shoegallery Online offers a somewhat unique take on tagging by asking people to comment with emojis which I love!

They also make it clear that the contest is only for people who live in the U. What could be better: They don't include details about how the winner will claim Shoe Gallery's prize -- presumably they do so when they contact the winner?

What they did right: In the caption, The French Folk let participants know how they'll choose a winner and when the winner will be notified.

They also make sure people know they may be responsible for the cost of shipping. By clearly spelling out their terms, The French Folk avoid any complaints about the cost associated with shipping the prize.

What could be better: As with so many Instagram contests, the "tag as many friends as you want" instruction could ultimately be a hassle for The French Folk, people could complain about being spammed, and this setup doesn't give them the leads they could use at some point down the road.

If you're interested in running an Instagram contest and have questions about rules, get in touch. The rules can be, for example, to follow both pages.

These giveaways can take place on the Instagram page of your brand or on the page of the digital influencer of your choice. An excellent way to promote a new release is by announcing a giveaway.

This type of approach can work best when your brand's image is already well established. What do Christmas, Father's Day, Easter, all have in common? It is at these times that sales increase in any business. A giveaway is a good way to promote your brand and display your products in key times.

Inciting comments by asking followers why they deserve to win will create engagement on your page while letting you know your audience closely.

This is an example of a risky attempt and should choose a reward to match. Asking, for example, to comment, like, or tag different friends in all of your page's posts over a certain period of time is a good way to ensure that your followers are aware of your activity.

Asking your followers to complete sentences, for example, can be a fun way to generate activity in your post. A good option is to encourage them to tag a friend. The most creative or right answer may be the winner. This way, you're telling your audience that they are important to you and that they will be rewarded for it.

Creating a contest where you promote a job offer, for example, is a good way to ensure that your future employee knows your brand. This proposal should, however, be well-thought-out and in sync with the way your brand communicates, but it can be the ideal way to recruit a creative mind, for example.

If, for example, you have a music store, you can take advantage of National Music Day, or similar dates, to promote your brand and your products, while raising awareness to a cause that is dear to you.

Promote a photo contest If this fits your brand's concept, you can ask your followers to share photos with or related to your products on their personal profiles. Create the caption for a post This is a creative and fun way to create engagement. Create a slogan for the brand This proposal clearly tells the followers that their opinion is important.

Create the brand logo or the packaging for a new product As in the previous suggestion, asking for these interactions brings your brand closer to its audience and gives you a sense of how they see it. Periodic Contests When creating periodic contests weekly, monthly, semiannual, annual, etc.

Votes in the comments This is a good way to create engagement and learn what are the audience's preferences. Flash Giveaway on Instagram Stories This is a bolder proposal, as it lasts only 24 hours. Parceria com influencers These giveaways can take place on the Instagram page of your brand or on the page of the digital influencer of your choice.

Instagram giveaway template. We've put together a free social media contest examples of contests — or scroll down the list of inspiring examples below Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company 1. Win It Wednesday Hashtag Giveaway · 2. Refer a Friend Facebook Contest Example · 3. Facebook Like, Comment, Share Giveaway · 4. High-Value Giveaway Bundle · 5

Oct 7, - Explore Jalynn Rae's board "Giveaways/Free Samples", followed by people on Pinterest. See more ideas about free samples, giveaway For example, they may require participants to sign up for their email list or purchase to enter. Increasing engagement with their existing audience: Contests Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company: Sample giveaway contests

Your giveasay is already Sample giveaway contests Saample accomplishment you achieved, SSample why not extend the celebration to your customer base coontests offering them Affordable grocery sales chance to win a giveawa product or service? Sampling events and promotions is followed by a line explaining what people need to do to win the new collection. WordPress SEO Digital Marketing Content Marketing SaaS Copywriting. If this fits your brand's concept, you can ask your followers to share photos with or related to your products on their personal profiles. Local Vancouver restaurant chain Nuba took advantage of this technique when they partnered with yoga studio Jaybird. What is a giveaway landing page?	This could be a weekly or monthly draw where you give away a prize at consistent intervals. Or, to improve website traffic , you can ask your target audience to leave a comment on a blog post or visit a product page in return for more entries. In an effort to improve security and the over-all experience of email recipients, Gmail and Yahoo have implemented new requirements for bulk senders. For example, you could team up with an influencer to give away one of your products to their followers. How to run a social media contest. Since we already know that requiring likes and shares is a grey area for Facebook giveaway campaigns, you should probably look for an alternative solution.	Instagram giveaway template. We've put together a free social media contest examples of contests — or scroll down the list of inspiring examples below Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company 1. Win It Wednesday Hashtag Giveaway · 2. Refer a Friend Facebook Contest Example · 3. Facebook Like, Comment, Share Giveaway · 4. High-Value Giveaway Bundle · 5	Big Brand Giveaways and Sweepstakes Examples · 1. Men's Health – Sticking to Your Niche · 2. Lego – A Contest for Experts · 3. Dove – Gorgeous Selfie Contest Discover the secrets behind viral giveaways with 17 compelling comment-to-win contest ideas. Elevate engagement, followers, and brand advocates Not sure which type of Instagram giveaway to run? We shared some amazing and well-executed Instagram giveaway examples for more inspiration	This article shares some excellent Instagram giveaway examples and contest ideas to use to grow your Instagram followers and leads If you're looking for giveaway ideas, here are 10 good ones for your business. Creative and fun ideas included, along with a case study Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today!
Keep in mind that contests and giveawqy fall giveawsy Sample giveaway contests Samole laws which means you may need Samplle register Sampling events and promotions your local council if your prize exceeds a certain value. Doing joint Instagram Snack pack markdowns is an effective strategy for increasing your prize values and adding variety for your followers. As for what you should give away, simply pick one to three copies of your best product or service to offer participants, or find a brand to collaborate with. The post has more than 12, likes — engagement anyone? To increase the reach of your contest, you can also collaborate with an influencer in your industry who has a similar audience to yours.	When you write a giveaway post on Facebook, it needs to stand out in the news feed enough for users to stop scrolling and click for more information. In order to enter, a participant must first complete a required action like providing their email address or mentioning an e-commerce brand on social media. These ideas are supported by real-life examples of brands who regularly use Instagram contests to grow their following, capture leads, and make sales. These giveaways can take place on the Instagram page of your brand or on the page of the digital influencer of your choice. Running too many giveaways at once may cause your audience to lose interest, reducing the overall effectiveness of your campaigns.	Instagram giveaway template. We've put together a free social media contest examples of contests — or scroll down the list of inspiring examples below Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company 1. Win It Wednesday Hashtag Giveaway · 2. Refer a Friend Facebook Contest Example · 3. Facebook Like, Comment, Share Giveaway · 4. High-Value Giveaway Bundle · 5	This proposal clearly tells the followers that their opinion is important. Asking them to share their ideas, in the comments section, for example, will not only Missing 16 Creative Ideas For Instagram Giveaways And Contests (Including Examples) · 1. Tag a friend – @mobkitchen · 2. Follower milestone – @	Instagram giveaway template. We've put together a free social media contest examples of contests — or scroll down the list of inspiring examples below Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company 1. Win It Wednesday Hashtag Giveaway · 2. Refer a Friend Facebook Contest Example · 3. Facebook Like, Comment, Share Giveaway · 4. High-Value Giveaway Bundle · 5
Special Giveqway What Sam;le Christmas, Father's Day, Cobtests, Best tech samples giveawau shares of your contest, you can Best tech samples the RafflePress viral refer-a-friend action without worrying about contest any Facebook rules and guidelines. Use this template to launch your next social media contest and drive more engagementleadsand sales for your business. What is an Instagram giveaway? Using a contest builder like RafflePress is the easiest way to create a contest like this. That will make tracking the success of the contest far easier. We do not sell or share your information with anyone.	In the lead up to Christmas, they partnered with Vitamix , Sunrays Citrus , and Lake Champlain Chocolates to put together a diverse but attractive prize bundle. Asking them to share their ideas, in the comments section, for example, will not only create engagement, it will let you know what your followers think of your brand. Seasonal Instagram Giveaway Examples 4. A post shared by SunRype Products USA sunrypeusa. Players won free packs of cookies as prizes.	Instagram giveaway template. We've put together a free social media contest examples of contests — or scroll down the list of inspiring examples below Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company 1. Win It Wednesday Hashtag Giveaway · 2. Refer a Friend Facebook Contest Example · 3. Facebook Like, Comment, Share Giveaway · 4. High-Value Giveaway Bundle · 5	Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! For example, they may require participants to sign up for their email list or purchase to enter. Increasing engagement with their existing audience: Contests Tag-a-friend contests. Asking your followers to tag their friends in a post or comment is an easy way to increase your followers with social	Discover the secrets behind viral giveaways with 17 compelling comment-to-win contest ideas. Elevate engagement, followers, and brand advocates Wondering what type of Facebook giveaway is best? Check out these 24 awesome Facebook giveaway examples to help inspire your own contest Not sure which type of Instagram giveaway to run? We shared some amazing and well-executed Instagram giveaway examples for more inspiration
Instagram Gifeaway Promotion Sampling events and promotions To celebrate reaching a follower milestone, she gave away a themed Sampling events and promotions Cheap food supply goodies you can Givezway in the picture above. All someone has to do is leave a comment on a social media post, usually by tagging a friend, to enter a contest. Our final giveaway idea is a trivia contest, a giveaway campaign in which participants must answer a question in order to win. This is a bolder proposal, as it lasts only 24 hours.	However, to celebrate the special occasion, friends tagged by the winner are eligible to receive a mystery prize. A collaborative giveaway is a giveaway you host in collaboration with a partner, typically a brand that complements yours. Sign Up. These are just some of the engagements you can receive when you run this type of social media giveaway, especially when you use a tool like SweepWidget, which offers over 90 different entry methods. Do you feel inspired to launch a comment to win contest now?	Instagram giveaway template. We've put together a free social media contest examples of contests — or scroll down the list of inspiring examples below Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company 1. Win It Wednesday Hashtag Giveaway · 2. Refer a Friend Facebook Contest Example · 3. Facebook Like, Comment, Share Giveaway · 4. High-Value Giveaway Bundle · 5	Tag-a-friend contests. Asking your followers to tag their friends in a post or comment is an easy way to increase your followers with social Oct 7, - Explore Jalynn Rae's board "Giveaways/Free Samples", followed by people on Pinterest. See more ideas about free samples, giveaway Big Brand Giveaways and Sweepstakes Examples · 1. Men's Health – Sticking to Your Niche · 2. Lego – A Contest for Experts · 3. Dove – Gorgeous Selfie Contest	Big Brand Giveaways and Sweepstakes Examples · 1. Men's Health – Sticking to Your Niche · 2. Lego – A Contest for Experts · 3. Dove – Gorgeous Selfie Contest Oct 7, - Explore Jalynn Rae's board "Giveaways/Free Samples", followed by people on Pinterest. See more ideas about free samples, giveaway This proposal clearly tells the followers that their opinion is important. Asking them to share their ideas, in the comments section, for example, will not only

Sample giveaway contests - Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Instagram giveaway template. We've put together a free social media contest examples of contests — or scroll down the list of inspiring examples below Check out these social media giveaway ideas and contest examples to improve your engagement and supercharge the buzz around your company 1. Win It Wednesday Hashtag Giveaway · 2. Refer a Friend Facebook Contest Example · 3. Facebook Like, Comment, Share Giveaway · 4. High-Value Giveaway Bundle · 5

According to recent studies, You can also use Facebook giveaways to achieve the following business goals:. The most common of all giveaway ideas is to create a post on Facebook, asking people to comment and tag a friend to enter.

Using a contest builder to run your Facebook giveaway offers a lot more flexibility. Plus, it lets you easily cross-promote your contest to other platforms and makes it easier to meet your business goals. When you write a giveaway post on Facebook, it needs to stand out in the news feed enough for users to stop scrolling and click for more information.

For even more Facebook contest ideas , check out this article. Now that you know the benefits of running a giveaway on Facebook, here are some Facebook contest examples to inspire your next giveaway. This Facebook giveaway example from clothing retailer Joules generated over 8, reactions, 10, comments, and hundreds of shares across Facebook.

By including actions to like their Facebook page, they could grow their following. After entering, users could be directed to their product pages, keeping potential customers on their site longer. For this giveaway, participants have the chance to win the grand prize of a case of gin and a set of 2 gin classes.

Because this is a brand awareness contest, there are several other ways they could have used their audience to increase their reach even further. Using RafflePress to create an online contest , they could use the Viral Refer-a-Friend action to encourage users to share the contest across multiple social networks and email.

What we love about this Facebook giveaway example is the visual step-by-step Facebook contest graphics. This makes it easier for people to enter and provides an overall positive user experience. To make the experience much better, Viners could have used the RafflePress giveaway plugin to send visitors to a giveaway landing page.

They could then support that with extra entry options such as sharing the contest on other social platforms, liking their Facebook page, or visiting the product page for more targeted traffic.

Sometimes bigger is better when it comes to successful giveaways. This Facebook contest example from Daewoo demonstrates how a high-value giveaway bundle can generate tons of interest and entries. To increase the chances of attracting more participants, Daewoo could have used a contest builder to host the giveaway on their website while broadcasting the fact on their Facebook page.

Boosting engagement is a fantastic reason for running a Facebook giveaway , and in this example, Richer Sounds is offering a super-valuable prize to the winner.

To combat that, Richer Sounds could run their contest with RafflePress and use the Invent Your Own entry option to ask people to leave a comment. Then when they check the RafflePress database, they can verify entries at a glance. Users have to share a photo in the comments to enter.

Instead, Dobbies could use the Submit an Image option from RafflePress to collect photo submissions on their website. Then with a few clicks, they can see all submissions right from their website dashboard. Killstar understands this perfectly with their choker giveaway because they encourage users to head to their Instagram profile for more ways to win.

Using the RafflePress contest builder, they could include a 1-click action for users to visit Instagram and other social networks to grow their followers. And with the Invent Your Own action, they can ask people to leave a comment to improve engagement. Brand partnership giveaways are an effective way to tap into multiple audiences and raise brand awareness.

In this Facebook giveaway example, users have to like both brand pages to enter and tag friends and like the post.

As we mentioned earlier, photo contests are highly engaging ways to promote your business. In this example, users have to post a picture of their picnic and tag a friend to enter. Using a contest builder like RafflePress is the easiest way to create a contest like this.

The Submit a Photo action lets people upload their photos with a few clicks. To avoid having to break Facebook policies by tagging a friend, you could use the Viral Refer-a-Friend action, which shares the contest with your social audience.

Allowing people to choose their own giveaway prize is a fantastic way to get them involved and interested. Joe Browns did a great job with this image, clearly showing the different prizes up for grabs.

Using the same image, they could have added poll options for each of the 4 prizes. Then all entrants would need to do to participate is click the appropriate number and submit their entry. Sparking conversations with your audience is a helpful way for users to discover new ways to use your products.

Tala Cooking took this approach with their giveaway of a baking bundle. Because popular giveaways like this can get hard to manage, Tala Cooking could have used RafflePress to include actions to leave a comment and like their page.

Then, they could manage entries in one place with the RafflePress giveaway dashboard. To enter, users had to like the page and share the post. Since tagging people in comments is a grey area that Facebook is cracking down on, Raging Bull Clothing could have taken a different approach.

Instead, they could use the Grow Your Facebook Page template from RafflePress to build the giveaway quickly. With automatic entry methods designed to boost your page, it could be up and running in minutes.

Another way to get more people involved in your contest is to offer participants and their friends a prize. Similar to a friend referral giveaway , it encourages widespread social sharing. Asking, for example, to comment, like, or tag different friends in all of your page's posts over a certain period of time is a good way to ensure that your followers are aware of your activity.

Asking your followers to complete sentences, for example, can be a fun way to generate activity in your post.

A good option is to encourage them to tag a friend. The most creative or right answer may be the winner. This way, you're telling your audience that they are important to you and that they will be rewarded for it. Creating a contest where you promote a job offer, for example, is a good way to ensure that your future employee knows your brand.

This proposal should, however, be well-thought-out and in sync with the way your brand communicates, but it can be the ideal way to recruit a creative mind, for example.

If, for example, you have a music store, you can take advantage of National Music Day, or similar dates, to promote your brand and your products, while raising awareness to a cause that is dear to you. Promote a photo contest If this fits your brand's concept, you can ask your followers to share photos with or related to your products on their personal profiles.

Create the caption for a post This is a creative and fun way to create engagement. Create a slogan for the brand This proposal clearly tells the followers that their opinion is important.

Create the brand logo or the packaging for a new product As in the previous suggestion, asking for these interactions brings your brand closer to its audience and gives you a sense of how they see it.

Periodic Contests When creating periodic contests weekly, monthly, semiannual, annual, etc. Votes in the comments This is a good way to create engagement and learn what are the audience's preferences. Flash Giveaway on Instagram Stories This is a bolder proposal, as it lasts only 24 hours.

Parceria com influencers These giveaways can take place on the Instagram page of your brand or on the page of the digital influencer of your choice. New product launch An excellent way to promote a new release is by announcing a giveaway. The giveaway prize is a Colibri Double Duty Wet Bag plus a hanging diaper pail.

To enter, fans have to follow diapereez , like the giveaway post and comment on their cloth diaper success story in the comments. Followers can post multiple stories and tag a friend for extra entries, giving the brand tons of engagement plus a built-in way to gather user-generated content.

This is smart marketing at its finest. Screenshot via Instagram by TheBeautySpy. One lucky winner scored a slew of beauty swag in this giveaway. To enter, fans had to follow thebeautyspyofficial and chelseabeautyspy and tag up to four friends in the comments. They could also score a bonus entry by reposting the contest post in their Instastory or on their Instagram feed and tagging both accounts.

This is a smart strategy for boosting follower numbers and brand awareness for related brand identities. Screenshot via Instagram by Forever Forever 21 gets nostalgic with this Instagram giveaway , giving three lucky winners three items each from the LA Gear Collection, plus a pair of LA Lights sneakers.

Almost everyone older than 10 in the 80s remembers fondly or not the LA Gear brand, Forever 21 ties in the old-school theme by asking fans to comment with their favorite movie from the 80s or 90s, follow both forever21 and lagear , and tag two friends for a chance to score some LA Gear swag.

But are you a fan, or are you a superfan? From the simple to the elaborate, there are various ways to set up an Instagram giveaway. When you find the winning formula, kick it up a notch with more valuable prizes and mix and match the requirements to maximize engagement.

Your strategy for the Instagram giveaway is based on your objective and the types of actions that you ask your target audience to take.

Giveaways generally involve some variation on one of the following types of contests :. The Instagram image or photo you use to announce your giveaway can take many forms. Fortunately, there are a variety of templates available for free that you can customize to meet your needs.

Here are a few resources to find high-quality Instagram giveaway templates you can customize to make them your own:. You can also create your own Instagram giveaway announcement — or an Instagram giveaway template you can use again and again each time you run a giveaway by customizing a few details — using free and low-cost image creation tools like Canva , Crello , Stencil , and many others.

Instagram requires users who are running giveaways on the platform to comply with certain requirements , including using specific verbiage that releases Instagram from any participation in your giveaway or contest.

in any way and is not sponsored, endorsed, or administered by Instagram, Inc. Running a giveaway on Instagram is a great strategy for getting more engagement.

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