We empower creators of events of all shapes and sizes — from music festivals, experiential yoga, political rallies to gaming competitions —— by providing them the tools and resources they need to seamlessly plan, promote, and produce live experiences around the world.

Home 12 Examples of Promotional Events to Build Your Brand. Event marketing. by Eventbrite 17th Feb UKTV Balloon Treasure Hunt UKTV launched its premium entertainment channel, W, with a balloon-based treasure hunt. Dogs Trust MicroChippy MicroChippy was an exclusive canine café pop-up, staged by Dogs Trust to raise awareness of the upcoming change in microchipping legislation.

Harris Tweed Exhibition Harris Tweed has teamed up with British photographer Ian Lawson to showcase its fabric in a new exhibition in Cumbria open until 15 May. Les Mills Fitness Party Global fitness brand Les Mills has partnered with Reebok to stage its biggest UK event to date at Excel London on 12 March.

Conclusion All brands, no matter what size, can use promotional events to gain attention, deepen product understanding and build stronger relationships with their customers.

WAS THIS ARTICLE HELPFUL? SPREAD THE WORD. Link copied! about the author. You might also like these. Congrats, now you know how to promote your event via different channels and various content formats.

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or Sign in with Facebook Sign in with Google. Home Support Internet Marketing Event promotion Event promotion is using different online marketing strategies to spread the word about an upcoming event or product release.

On this page. Why is event promotion important? Please specify the reason for your vote. The article lacks the necessary information to resolve my issue The article contains outdated information The article is too hard to understand Other What can we improve in this article?

Many virtual event providers offer a directory of events they are hosting, which can help spark interest. Listing your event can help you find a whole new audience.

Optimize all event website metadata, headers, images, titles, etc. Ensure your event name is included in an H1 heading and that all images list the event location and name in the title text and alt text.

It goes without saying that priority number one for your online event is getting the right attendees to show up. This set of ways to boost your online event is all about maxing out visibility through clever, authentic marketing techniques.

Early sign-up deals offering extra goodies something extra that only early birds receive can be a powerful incentive for attracting event attendees. We love our influencers. Get those influencers to talk about your event, and sign-ups could skyrocket. For other B2B marketing ideas, take a look at our post with plenty of ideas on how to boost your B2B event marketing strategy.

Retargeting people who browsed your event, began to register for it, or made an event-related purchase with ads can produce exceptional results.

In fact, Wishpond found retargeted ad click-through rates CTR were 10x higher compared to typical display ads.

Custom email segments are an essential part of any email marketing campaign. Audiences of different ages, genders, work history, occupation, etc. Break up your segments to align with your target audiences and carefully evaluate your engagement and responses.

Looking for some ideas on how to write great event promotion emails? Check out our blog post with the best 18 free event email templates for you.

Create an infographic containing important, often-referenced information that also promotes your event. Whenever someone searches for the information within your infographic, your event will gain exposure.

Traditional advertising still packs a punch when it comes to attracting event attendees. Some of the best indicators of future activity are past actions. This is true in real life and virtual conferences, trade shows, and other events.

Pick a few that align with your event messaging, resources, and efforts, then grow from there. Want more information on must-have lead generation tactics? The expectation for sleek virtual and hybrid events is only rising. People want a show. The power of media goes a long way, and here are some creative ways to get your audience on board with moments that matter.

Harness that power and show potential attendees how amazing your events are and will be. Branded merchandise is a popular, effective way to promote your brand while turning event attendees into walking brand ambassadors.

Free events are excellent ways to increase interest and promote a larger event with a minimal initial investment.

Ask interested participants to provide contact information to participate in the free event, and collect their data as a resource for future outreach. To go deeper into event promotion strategies, read our article about how to attract people to an event.

By speaking at another event, you build valuable associations with the event you speak at. You also get your brand and your message out in front of audience members interested in your field.

And the added authority you get from being a speaker will elevate your event, building interest among attendees. You can mitigate some of that risk by making your webinar more fun. Here are some ways to do it. Incentivize event attendance by getting your staff to buy in.

Offer perks or prizes for the top ticket salesperson, such as paid time off, rewards with monetary value, and more. Choose complimentary topics, products, or services of interest to your target audience. Populate your event agenda as it evolves over a few days, weeks, or months depending on your timeframe.

And remember to give attendees the chance to choose which sessions they want to attend. Giveaways that offer attendees an opportunity to level up their experience or attend your event for free can encourage audience engagement for a relatively low cost to you.

To find out other ways to run an event while optimizing your virtual event budget , read our article. If you have an organizational milestone such as an anniversary, an IPO, office expansion, a new employee, etc.

open this up to attendees at your event to share in the celebration. This can also help you market your event as a unique, one-time experience. The beauty of online events is how social they can be. Most event management platforms integrate nicely with existing ways you reach your people, and the messaging you create to promote an online event is easy to deliver on social platforms.

Here are some tips. Begin connecting with your audience before your event through relevant podcasts, videos, and blogs. Talk about issues or subjects that align with your event while sparking interest in learning more. Take advantage of that attention and maximize awareness of your online event by launching a countdown clock.

These 15 sales promotion examples offer super-effective ideas to increase sales, raise brand awareness and encourage repeat business! 6 event promotion examples to increase registrations · 1. Leverage gamification to increase attendance · 2. Host exclusive events for registered Get inspired by various examples to promote your next event on social media, including pre-event, during the event and after-event posts

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Sample promotion events - 13 Event Promotion Ideas · Optimize your event registration website · Offer early bird discounts · Leverage social media · Use ad These 15 sales promotion examples offer super-effective ideas to increase sales, raise brand awareness and encourage repeat business! 6 event promotion examples to increase registrations · 1. Leverage gamification to increase attendance · 2. Host exclusive events for registered Get inspired by various examples to promote your next event on social media, including pre-event, during the event and after-event posts

You can even get your colleagues in on the email action to give your promotions an added boost. Ask your coworkers to send personal emails to their customers, prospects, partners, or other people in their networks.

And, provide your team with the link to your event website, so they can add it to their email signature lines. Have you diligently researched a product or service before making a purchase? Help tip the scales in your favor by giving your audience a taste of the event experience that awaits them.

And use compelling content as the vehicle to bring your story to life. So, how can event professionals use content to drive registrations and attendance? High-quality content often involves a significant amount of work, but consider these possibilities to lighten the load:.

Repurposing content alleviates the pressure of spinning up something new every time. Instead, you can take what you already have and reshape it for different uses.

Get a promotional boost by taking a symbiotic approach to marketing your event. Seek to join forces with sponsors, speakers, and other event partners to expand your overall audience reach. Wondering how to get your partners involved in your event promotion?

Here are a few examples to get you started:. Not quite sure what to talk about? Invite guests, answer questions, and leave your audience eager to learn more. Webinars and podcasts can help you speak to a larger potential pool of attendees.

But to make an even bigger splash, set your sights on the media. Readers and journalists value the trustworthiness of a press release and engaging, newsworthy ones command the most attention. Craft a press release or, better yet, lean on your public relations team to help and include links to your event website.

For more tips about how to garner press coverage for your event, check out this BizBash article. Looking for some additional support? Check out our agency marketplace or consider hiring a freelance PR consultant to get some expert help promoting and publicizing your event.

Contemplate donating tickets to a non-profit organization or association to increase awareness of your event. Take it a step further by fundraising for a good cause during your live event. Events with this level of philanthropic impact deserve to be noticed.

Want to build more hype? Then, aim to be visible or audible. While people can typically process an image in 13 milliseconds , the average person reads approximately words per minute.

So, infographics are a great way to present the key event information you want your audience to remember and share. Nearly two-thirds of consumers want companies to connect with them on social media.

With that in mind, post infographics on social channels to help gain traction. How else can you snag a little social media traction for your event? Provide your community with an event hashtag so they can keep up on the latest event news and conversation.

Include your hashtag in the promotional content you share online to build anticipation and enthusiasm for your event. Using an event hashtag also provides your community with a way to stay connected while sharing user-generated content UGC.

This not only tightens bonds within your community. The resulting UGC and word-of-mouth marketing can also help attract more potential attendees and, in turn, increase ticket sales and registrations.

Keep the social conversations going by including your hashtag in the posts you share pre-, during, and post-event. And make it easy for your event community to continue interacting on social channels using one familiar, easy-to-remember hashtag.

Go beyond creating infographics with videos, motion-graphics, and short-form filmed testimonials to share on social media channels. For example, behind-the-scenes, sneak-peek videos give the event audience a glimpse into the valuable experience awaiting them.

Consider co-promoting your promotional videos with sponsors, speakers, and potential influencers on social media to reach a larger audience. Plus, they can share their excitement with others in real time. Live streaming your event to social media channels can help you score some last-minute registrations.

Plus, you can repurpose the stream for additional marketing activities after the event is over. And getting more eyes on your social media feed helps grow your event community.

By teaming up with influencers, you can seize the marketing moment — and their sway — to drive interest in attending your event. Seven out of 10 marketers think influencer marketing reaches the right audience better than other marketing tactics.

Because influencers come with pre-existing genuine relationships with their audience. Keep in mind that influencers typically charge a fee for their services.

Then, seek to collaborate with an influencer to promote your event on social media, email, and other marketing channels. They initially expected attendees, but after Taylor and Hill tapped YouTube influencers, CEOs, music executives, and creatives to present, almost 4, people registered for the event.

QuarantineCon saw so much success that the event series continued. And it attracted more community members because attendees sang its praises. Loyal community members already value your brand and are excited to attend your event. So why not let these folks help give your event promotion a boost?

Consider creating a referral program to incentivize loyal members of your audience to tout your event. Games and friendly competition are often hard to resist Wordle, anyone?

So, running social media contests and giveaways can inject an element of fun and playfulness into your event promotions. Games and contests can also creatively nudge your event community to spread the word on social media. Want to give your event a boost?

Consider investing in paid advertising on social media platforms. While this event promotion idea comes with hard costs, it can be highly effective. One tactic is to create look-a-like audiences based on your past events. This can help you reach new-but-similar audiences who are likely to be interested in your upcoming experience.

Additionally, think back to your audience research to determine which social media platform your audience prefers. Develop a safety net that catches potential registrants who might have slipped through the cracks for one reason or another.

Cross-promotion is a mutually beneficial way to help you market your event, and help promote the people involved at the same time. Be sure to mention or tag the brands or individuals in your posts so they receive notifications to repost and create a smoother process for them to be involved in.

How This Helps You Market Your Brand: Reach a wider audience of potential registrants for your event by having everyone involved share posts about the event.

You can even set up individual links for each organization, speaker, etc. involved in the event to track more granular metrics of who brings in the most ticket sales or engagement. Who better to promote your events than those who have experienced it for themselves?

Your attendees will feel special when you ask them to be ambassadors for your event! Ensure that all of your guests enjoy themselves, then you can leverage the group of attendees in front of you by asking them to share about their experience on social media and with their colleagues.

How This Helps You Market Your Brand: Similar to cross-promotion or hiring an influencer, having your attendees act as ambassadors for your brand will help broaden your reach organically and make people want to attend your future events. This is one of the best pre-event marketing ideas — sharing recaps of past events to promote future ones ahead of time.

This gets even easier when you are able to hire a professional photo or video team to handle this for you. How This Helps You Market Your Brand: You can still capitalize on the FOMO fear of missing out post-event, by creating hype in advance for your next event.

Social media platforms including Instagram, Twitter, Facebook, and TikTok have useful demographic information technology to help you target your desired audiences.

Based on the demographics, location, and interests of your target customers, you can create and run targeted ads for your event marketing campaign on social media to help you reach those groups. This data can also inform your initial strategy for your event marketing plan, so be sure to tap into this resource early in the planning process.

How This Helps You Market Your Brand: Using targeted marketing through social media advertising is a great way to find your audience, grow your following, and promote your events in the process. Use as many social media platforms as possible to reach the widest audience you possibly can.

FOMO, or fear of missing out, is a major factor in swaying potential attendees that may be on the fence about coming to your event. How This Helps You Market Your Brand: Making use of the powerful force that is FOMO will help generate buzz and drive ticket sales.

Want to share information, ideas, product demonstrations, or training at your next event? These educational event marketing examples can inspire your marketing team!

You could include demonstrations, training materials, and other presentations to educate the group. These can be done either in-person or virtually, but in-person may be more effective for the bonding aspect of this type of event. How This Helps You Market Your Brand: Entertain and engage your potential customers by inviting them to a session to learn about your company, product, or industry while bonding over a meal shared together.

Invite other business leaders to meet with you to share ideas, discuss topics that interest everyone invited, and share how your businesses might be able to mutually benefit one another. This is an amazing opportunity to form new partnerships!

How This Helps You Market Your Brand: This is a great way for your company to connect with other businesses in the same industry, form relationships, and showcase how you may be of use to related businesses.

Webinars are a great and less expensive way to host an event focused on your brand, as they do not require an expensive in-person venue and all the logistics that come with planning an in-person event. They are also quite flexible and scalable and can be used for a variety of session types.

A deminar is similar to a webinar, but specifically for product demonstrations. Again, being done virtually is a great way to save time and money as online events are generally far less expensive to host. How This Helps You Market Your Brand: Giving your customers a dedicated demonstration and learning session will make them feel like your company cares about their clients, can help build brand loyalty, and also help them use your products as intended.

Another great educational event type are workshops. These can be either in-person or online, but typically involve some training, demonstrations, and hands-on learning all in one session. These can be standalone events or a mini-event within a larger conference or industry event.

How This Helps You Market Your Brand: Workshops are a great way to market your brand while also helping attendees increase their skill level and learn about your products directly from you!

That wraps up our list of 44 great event marketing examples and ideas for every type of event! file types: pdf, doc, docx, ppt, pptx. Request a Proposal. X Close. Learn More. Blog , Industry Insights. Creative event marketing ideas 9. Auction or raffle. Special guest events.

Guerrilla marketing. Product launch events. Donate tickets. Recruiting events. Team building events. Partner with another organization. Create events within your event. In-person event marketing examples User conferences. Pop-up shops. Mixers and networking events.

Community events. Race, swim, walk, ride, 5k. Experiential activations. Internal company meetings. Trade shows. Fundraising galas. Holiday parties. Limited-time offers. Virtual event marketing ideas 8. Use event discovery websites. Improve your email marketing. Try ad retargeting.

Word-of-mouth marketing. Craft an event website that will convert. Virtual summits. Social media event marketing strategies Partner with a sponsor. Hire a brand ambassador or influencer. Hire a professional photographer or videographer.

Make use of cross-promotion. Make attendees into ambassadors. Share recaps of the event. Encourage sharing. Find your audience on social media. Promote on all platforms. Use FOMO to your advantage. Best event marketing ideas that are educational 5. Lunch and learns.

Industry roundtable. Related Posts. From Brand Management to Brain Management. From Metrics to Culture: A Deep Dive into AdWeek NYC. Sustainability as a Practice: Elevating Meetings to Green Events.

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