Limited-time offers and limited quantities both play with the idea of scarcity. Studies have found that scarcity is one of the biggest influences on purchase decisions, so making your products seem scarce through limited-time offers is a great way to tip the scales from interest only—to the more serious intention to buy.

However, shoppers are also very sensitive to cost. Even loyal customers love time-limited sales. In the best of cases, clever timing can get customers into the habit of buying from your store regularly. People respond very well to exclusive offers because they feel like they are one of the privileged few who get access to the deal.

In addition, this is one of the effective methods of lead nurturing. One of the less intuitive ways that time-limited deals can boost sales is through stopping cart abandonment. This is because a time-sensitive offer encourages customers to take immediate action—leading people to move their mouse away from the exit button and towards the checkout process.

This means more sales for your business. Here are some ways that you can apply these powerful tools to your business:. Free shipping is an incredibly powerful incentive for encouraging new and existing customers to make a purchase.

For example, 1 Body uses an exit-intent popup that offers free shipping specifically when customers are about to abandon their carts. You would only take on the added expense of offering free shipping at the time that a customer needs a final push to make the decision and complete a purchase. This would not affect customers who want to move directly to the checkout page.

The fifteen-minute countdown clock also leads to more sales by establishing a very limited period of time that the offer is valid for. Sending out free samples and products also helps with customer retention. People feel valued and like the opportunity to try out products that they may end up loving and then decide to buy in the future.

The addition of a countdown timer is a great way to get customers to act fast. The sight of a timer ticking down, second by second, is one of the best psychological triggers that can be used to create a sense of urgency.

Seasonal sales are a natural place to use limited-time offers to boost sales because they have a built-in expiration date. The Halloween Giveaway in the example below is over once the calendar passes October 31st.

When you consider the huge interest that customers have during certain holidays Christmas and Black Friday —the two biggest , you can see why seasonal sales can generate tons of revenue. The lead-up to a limited-time sale is a great opportunity to build strong email and SMS lists.

The fact that the upcoming sale will be for a short period of time, means that prospective customers will plan ahead for it. Here are some effective templates that can help you clear out the inventory you want to sell.

You can use them to display your most exciting limited-edition products. Online store owners are always confronting the problem of high bounce rates and not enough first-time visitors entering their sales funnel.

Limited-time offers for first purchases are a great way to ensure that more visitors make it from your landing page to your checkout process.

You can also take advantage of your limited-time promotion by getting visitors to join your email list. That way, you can send them future offers as well. Pro Tip: Always use a branded business email address like john yourbrand.

com to share these promotional offers with your email lists. Keurig K-Mini Single-Serve K-Cup Pod Coffee Maker. iRobot Roomba Wi-Fi Connected Robot Vacuum.

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Get top deals, latest trends, and more. Email address. At Business Insider Coupons, we have all the best online discounts at the most popular stores. How was your experience on Business Insider Coupons? Manage cookies. Video The word Video. Get the app. Click here to learn more. Today's Best Online Coupons Find the biggest savings for your favourite stores with our free promo codes.

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Gyms may be eager for sign-ups when people are more likely to spend time outside. Tools and other dad gifts. Solo Stove has discounted its portable fire pits around this time in the past. Freebie day: National Doughnut Day is June 7.

Consider buying these:. Summer apparel. The sun is still out, but demand for summer clothes starts to go down. So, buy up shorts, tanks and flip-flops while stores make it worth it.

July Fourth items. Retailers like a reason to celebrate. Personal electronics on Prime Day. It also drives other retailers to compete with copycat sales. School supplies. Kids won't want to think about the end of summer yet, but retailers start putting school supplies on sale in late July.

If you have supply lists in hand, shopping back-to-school early can help you avoid the August rush. Mark your calendar: Independence Day is July 4.

Freebie day: National Ice Cream Day is July 21 and National Lipstick Day is July Close out summer by buying summer products? Look for end-of-season clearance sales in August on:.

Back-to-school supplies. The start of school marks the need to buy low-cost items such as notebooks and pencils and more expensive ones like calculators and laptops.

Generally, the closer to the start of the school year you buy, the better your chances of getting a good price. Backyard products. Ride out the end of summer with a big deal on lawn mowers and other seasonal outdoor equipment, like a grill. Buy swimsuits now for next year.

Tax-free shopping. Back-to-school can be expensive. However, to aid in the purchase of school supplies, clothes, personal computers and other approved necessities, many states offer a tax-free weekend.

If yours does, check the date and have your list ready. Mark your calendar: For many school districts, the first day of school is in August. Freebie day: National Waffle Day is Aug. With deals on items as varied as mattresses and pool toys, September is a surprising month for good buys.

Score reasonable prices on these:. Year after year, September is a good time for mattress sales. Expect deals from department stores and mattress centers, usually as a part of Labor Day promotions. Apple often announces its latest iPhone lineup and other products in September.

The unveiling is usually followed by a drop in prices on the models that have been around awhile. Check out used iPhones around this time too. Expect a series of blowout deals in the week leading up to Labor Day, including promotions on appliances big and small.

Mark your calendar: Labor Day is Sept. Freebie day: National Cheeseburger Day is Sept. Retailers won't ghost you in October. There will be plenty of deals on these product categories:. Outdoor furniture. Expect deals on patio furniture and outdoor living products when the weather turns cool. October is a great time to buy a new pair of jeans.

The closer you get to Halloween, the better your chances of snagging a discounted bag of candy for trick-or-treaters. Holiday gifts. Amazon has held a Prime Day-like shopping event in October for the past two years. The multi-day event sparked similarly-timed sales from retailers like Target, Walmart and Best Buy and featured deals that rival Black Friday and Cyber Monday.

These events have made early October a top time to buy gifts or things you need for yourself. Mark your calendar: Columbus Day and Indigenous Peoples Day are Oct. Freebie day: National Taco Day is Oct. November is the real month for Black Friday sales, which means some of the most popular technology products fall to their lowest prices.

Expect most retailers to offer some kind of deal on products in nearly every category — not just on Black Friday, but throughout the month.

Gadgets like TVs, tablets and laptops take center stage during Black Friday sales. Look for discounts on headphones, smart speakers and activity trackers, too. November has to be the busiest month for clothing catalogs. Streaming subscriptions: As if you need another password to remember, November has become a great time to sign up for a new streaming service.

Mark your calendar: Thanksgiving is Nov. Freebie day: National Sandwich Day is Nov. The end of the year is just the beginning of discounts in some product categories. Look for sale prices on these items in December :. Those Black Friday electronics deals from late November will spill over into the new month.

If you're on the hunt for Mac monitor that offers Retina display levels of visual acuity, the Apple Studio Display is a great option -- especially with these discounts. Apple's cheapest smartwatch just returned to a price that is just shy of its Black Friday low.

With various discounts to celebrate Casely's anniversary, you can deck out your phone, and those of your friends and loved ones, with some great cases on the cheap.

We've gathered Valentine's bargains you can still get through shipping, delivery or store pickup in time for Valentine's Day -- and will save you some cash, too. Get the tech you want without breaking the bank. Buy at:.

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