This is due to the availability of certain products and what people are craving. Incorporating menu changes or adapting them to weather changes may help keep up the demand. This includes following current dessert trends, fresh produce trends, beverage trends , food trends , and restaurant industry trends.

This is what will keep your customers interested in coming back, even during the off-season. Both a seasonal restaurant and a year-round restaurant will have to plan for seasonality in order to thrive. Your restaurant business plan should include ideas of how you plan to adapt to seasonal changes.

Following these tactics may allow your season restaurant to stay open longer and into the off-season. As the seasons change, it provides a great opportunity to update restaurant menus. Guest preferences are also changing and the different types of menus at your establishment should reflect the in-season and fresh produce there is to offer.

A seasonal menu showcases in-season offerings such as trends, flavors, and ingredients. Different types of chefs , such as Michelin star chefs , a sous chef , and an executive chef will use seasonal menus to get creative. Each year-round or seasonal restaurant will have the option to partner with local farms and wholesale produce suppliers to get the freshest ingredients.

This shows they value their community and are purchasing in-season and flavorful items. These are the ingredients that should be featured in your menu based on the season:. They will also add flavor to your dishes. A popular way to increase clientele to your restaurant is through social media.

Social media is one type of eCommerce content marketing that allows you to engage with users online and motivate them to visit your restaurant in person.

Social media should be one of your restaurant marketing strategies. The loyalty program may be just what you need to keep business up. Be sure to consider your social media ROI to ensure your efforts are working in your favor. A restaurant POS system is crucial to have for a number of reasons.

Modern POS system features include the ability to process transactions,record data, and display it in analytics dashboards. These analytics are crucial to use when planning for restaurant seasonality.

You may not remember when the start or end of your busy season was. However, your restaurant POS system will.

With proper restaurant POS integrations , you will have the ability to look into past data and plan ahead. This includes your total sales volume, how much staff worked each week, and your most popular menu items.

With this information, you will be able to work on demand planning and inventory forecasting for your next busy and slow season. Your seasonal restaurant can stay on top of the highs and lows based on its performance and actions from previous years.

POS analytics may also help you calculate inventory turnover. In fact, during the slow months, fewer staff members should be scheduled, whereas, during the busy months, restaurants often seek out weekend shift servers.

This will not only enrich the customer experience, but it will make them feel more emotionally connected with your restaurant. There are many ways in which a story can be told about a dish. For instance, say the Beef Wellington on your Christmas menu goes back five generations. Or perhaps the chef grows the late spring strawberries featured in the seasonal salad in his own garden.

Telling these stories will make it a more interesting meal for the customer, with a much more personal touch. These stories can be told on the menu, or by servers or bartenders. Source: Flickr Train your employees to sell the dishes.

Speaking of servers, be sure to train them so that they can really sell your seasonal offerings. First, make sure that all of your servers have sampled the seasonal offerings, so that they can adequately describe them to customers.

If, for dietary or ethical reasons, the server cannot sample the dish, be sure to train them with descriptors so that they can at least accurately describe the dish. Be sure that the servers know selling points for the dish, such as where the ingredients came from, what the story behind the dish is, or anything that makes it extra special.

Servers carry a lot of weight and authority when it comes to selling items to customers, so be sure they are adequately trained to do so.

It can increase not only your overall sales, but improve tips for your servers as well! Employ seasonal decor in your restaurant.

Make your customers feel the mood of the season by adjusting your decor accordingly. This could be as simple as featuring centerpieces made from mini pumpkins in the fall, or fresh wildflowers in vases in the summer.

Or, perhaps you have special napkins or dishware that you can employ depending on the time of year. Creating a pleasant ambiance will get your customers in the mood to engage with the seasonal specials in your restaurant!

Leave a Reply Cancel reply Your email address will not be published. Popular Recommended. June Apron Ace: Lionel Lowery. November Five-Star Service: Thomas Ward.

February Five-Star Service: Jessica Fredericks. Five-Star Service, February — Archie Ford. Chef coats or aprons? Try our savoury baked in-store galette-style pot pies made with thin, flaky short crust and quality ingredients. These two popular sandwiches are now available in our stores in the Kitchen Dept.

Our chicken burgers are made with a flavourful fried chicken breast, Compliments garlic pickles and mayo nestled between a Compliments burger bun. You can also choose our fish crunch burger that features panko breaded Alaskan Pollock, tartar sauce, a Cheddar cheese slice in between a Compliments burger bun.

Delicious, any which way you crunch it. Sometimes, nothing beats a good soup and sandwich.

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