Another ecommerce promotion strategy aimed at increasing conversions is free or discounted shipping. By offering free shipping, you might get your customers to pay more than both of you expect or prevent them from dropping the order — as unexpected delivery fees are the primary reason behind abandoned orders.

You should always use free shipping in conjunction with a minimum purchase requirement to increase your average order value and prevent burning your margins. To use this trend to your advantage, you can share unique codes with influencers from your niche — by attributing a code to a particular influencer you can track how many transactions the influencer brought.

SeatGeek frequently partners up with YouTube creators to promote their brand to new audiences. Remember to check how much sales your partners generate and stop offering discounts or tweak the discount scheme for those partners who do not bring enough closed sales for your ecommerce store.

A free product is a fantastic way to provide additional value. If used strategically, it can also increase the AOV average order size and help you get rid of products that do not sell well on their own.

BOGO promotions are often used in ecommerce for improved inventory management, allowing you to up- or cross-sell products. Remember to create product bundles that make sense to customers. This way, you can move surplus products or increase sales of less desirable items.

Shein , a fashion ecommerce, uses bundling to incentivize users to purchase more items. Happy hour promotions help you turn off-peak hours or seasons into assets and create additional profits at usually-low times. Think of a swimwear ecommerce offering discounts during winter.

On the same note, flash sales are time-limited promotions that evoke urgency and FOMO. They are also fantastic for attracting new customers, directly driving demand. Flash sales tend to translate into an increase in sales of other products available in the online store.

On the downside, flash sales can quickly get hijacked. To avoid a flash promotion going wild, you can limit the promotion availability to specific locations, customer groups, or order sizes.

Gated promotions are personalized offers that target select social groups or professions. In the cookie-less world, gated offers can help you convince customers to self-identify to claim the offer. This way you get a solid basis for future segmentation.

Targeting discounts to groups such as essential workers or medical staff popular during the COVID pandemic can also boost your ecommerce CSR efforts and make your brand narrative more convincing.

There is plenty of space for creativity in behavior promotions, especially in the ecommerce context. Behavior promotions are great for ecommerce as the digital shopping journey can be meticulously tracked. It has a higher conversion rate than a general promotion because it targets a specific customer who already has a shopping intent, taking into account their current goals.

A seasonal promotion is any type of promotional activity inspired by holidays, celebrations, and seasons. The most popular ones include Christmas, Black Friday, or Back-to-School promotions. Seasonal promotions offer a huge advantage over regular ecommerce promotion marketing. Zaful , a swimwear ecommerce, used a new calendar season as an excuse to run a clearance sale.

Your ecommerce might have felt the recent shockwave of supply chain crunch. You may use a range of inventory-based reactive promotions , such as back-in-stock offers, product launch discounts, or incentives for choosing a later shipping date.

To enhance personalization, Birchbox ran a wishlist-items promotion. Thanks to geofencing technology, your ecommerce may connect with customers as they enter or leave a designated geographic area or target specific locations with discounts.

Geofencing marketing is usually used by physical retailers, however, your online store may also use it to your advantage. For instance, if your competitor has a physical store you may run a geoconquesting campaign by sending text messages to customers who are within a certain radius away from your competitor.

Or you may target specific locations with bad weather conditions to encourage them to shop with you today online. You can run this ecommerce promotion as a coupon campaign where you send unique codes directly to shoppers or an auto-applied discount — for instance, include a personalized link in the email that leads customers straight back to the checkout with the discount already applied.

Retention is key for maintaining long-term ecommerce profitability. To incentivize dormant customers, you can send them a personalized email message or a push notification with a discount on their preferred category or wishlist items.

You can also add a short survey to ask customers directly how you can do better in the future. If your products can be upgraded or refilled, you should offer this service at a discounted price — especially to your most valued customers. Another example of this ecommerce promotion strategy is a frequent shopper discount, where customers who meet certain criteria e.

Small gestures, such as birthday gift or their first-purchase anniversary are always nice. Gift cards are the best incentive here as customers are free to choose their preferred gift and they are going to spend the credits in your ecommerce store — a win-win.

By having a clear promotion schedule you make sure that customers stick with you instead of going to the competition. But, be careful here — this ecommerce strategy may attract the wrong crowd, so customers who are only interested in getting a better deal. Sometimes things can go south, but with a compelling ecommerce promo campaign, you can quickly fix bad impressions and turn the frowns upside down.

Sorry coupons are fantastic for improving customer retention and can effectively prevent churn. You can also reward customers for not filing complaints or sending returns by properly segmenting them. Giveaways are a simple way to increase customer engagement.

You can make them more complex and use dedicated giveaway software, or keep things simple and run a contest on your social media channels. This ecommerce tactic is not strictly sales-oriented.

You can use it to generate UGC, reviews, or boost your word-of-mouth marketing by running a contest where participants need to refer your brand to a friend. You can run a spin-a-wheel campaign on your ecommerce site where customers click to spin-a-wheel promo campaign where customers can win discounts or freebies.

You can also offer mystery deals such as scratch cards or an online treasure hunt where you hide discount codes around your ecommerce site.

Despite recent market shakeups, referral marketing is still one of the best ways to acquire new customers. Of all of your customers who claim that they would recommend your services, only a handful would actually do it. Unless you make them feel more motivated by offering a gift card, voucher, or a free product.

You can also get more creative with rewards which doesn't mean they need to be expensive. For example, fashion ecommerce PrettyLittleThing offers a giveaway entry for a referral.

A great ecommerce business is built on social trust. And there is no better way to build it than with a splash of positive reviews, testimonials, and UGC user-generated content.

Free shipping : Many customers are deterred by shipping costs, so offering free shipping can be a powerful incentive to buy.

Businesses might offer free shipping for orders over a certain amount, or for a limited time. Buy one get one free BOGO : This promotion encourages customers to buy more than they originally intended. Bundle or bulk discounts: Some products will be packaged in bundles, allowing customers to get a discount on what they would have paid for each item separately.

Other times, discounts will be offered for bulk orders e. buying a case of wine vs. one bottle. Loyalty rewards: Some businesses offer loyalty rewards programs to incentivize customers to purchase more frequently.

They may offer special discounts or promotions that are only available to loyalty members, for example, free shipping with Amazon Prime or Zalando Plus. Examples of typical promotional events or campaigns Usually, e-commerce businesses have a reason behind their promotional campaigns, whether it be timing-related such as holidays, product-related like a new product launch, or something else: Timely discounts Time-based or seasonal promotions like Black Friday, Cyber Monday, winter holidays, and back-to-school season are common reasons for discounts to run.

One example is this time-based discount for Black Friday from fashion brand Steve Madden : New products or clearance Brands may use offers to promote a new product launch, or use discounts to sell off a current item if a new or updated product will be launched soon.

Beauty retailer Sephora has a loyalty program called Beauty Insider that uses a points system and exclusive benefits to reward customers: Benefits and challenges of using discounts and offers in e-commerce Benefits of e-commerce promotions E-commerce companies choose to run promotional campaigns and offer discounts for a variety of reasons.

Some of the benefits that can be achieved when properly executing a promotional campaign include: Attracting new customers: Offering enticing deals can reach new potential buyers and encourage them to try out a product or service.

Driving sales: Promotional campaigns can stimulate sales, particularly during periods when demand might be low. Increasing online conversions : Boosting conversions can be one of the biggest benefits of online offers.

Encouraging repeat purchases: Offers can give a boost to customer loyalty, as customers may be more likely to return to a business that offers ongoing deals and rewards. Common challenges when using discounts and promotions While discounts and promotions can be beneficial for e-commerce businesses, they can also present some challenges: Eroding profit margins: Businesses may find that discounts erode their profit margins, particularly if they offer too many promotions too frequently.

Changing expectations: If they are not careful, businesses may have issues with what consumers expect. They may firstly train customers to only buy when there is a discount, which can be problematic if customers start to expect discounts all the time; or secondly, desensitise consumers to the offers so they are no longer effective.

Best practices for optimising pricing strategies To mitigate these challenges, particularly profit margin concerns, and capitalise on all the possible benefits, businesses need to use strategic promotion management and follow best practices for optimising their pricing strategies.

What can a brand or retailer do to create promotional programs without sacrificing profit margins? Motivate a repeat purchase : Offer a coupon after the transaction, or give a discount if they become a newsletter subscriber so you can keep in touch.

Use a loyalty program: Encourage customers to join your loyalty program rather than just offering one-time coupons. Offer tiered coupons: Instead of a flat percentage discount, encourage customers to spend more to save more by tiering coupons.

Incentivise customers to make referrals: Ask shoppers to refer new potential buyers in order to receive their discount. Offer subscriptions : Subscription or membership-based programs capitalise on customer loyalty and can give you recurring revenue.

Have a reason — Giving consumers a reason for the sale or discount — whether that be a holiday, product launch, or new loyalty program — can keep expectations in check and avoid customers demanding those prices year-round.

The role of psychology in promotional pricing Consumer behaviour is, of course, impacted by psychology, and it plays a significant role in the world of e-commerce discounts and promotions. How to use dynamic pricing tools for promotional pricing With dynamic pricing tools and systems like Omnia Retail, users can integrate multiple internal data sources such as season, stock level, contribution margin, distribution channel, and compare data to competitors to calculate the optimal prices.

Our latest articles Visit the blog. Read more. E-commerce in What's in store for marketplaces, social commerce and brands? Sustainability: Footwear gains traction in creating a circular economy. Product bundling: The psychology for consumers and benefits for sellers.

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Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price

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Online promotional offers - Fast, free online and printable coupons​​ We source the latest deals, free online and printable coupons, and exclusive discounts from your favorite stores Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price

Here are 31 fresh promotional marketing ideas! The problem is that the majority of out of the box marketing ideas have already been used to their full potential. That's why we have put together 31 online promotion examples with fresh twist—the list will includes:. It should appeal to the customer while remaining cost-effective for the company.

As pop-ups can be displayed on almost any page, the popup worked well to maximize the deal's reach. Most customers like limited-time sales promotions. Providing unique discounts and promotions encourages new signups as well.

Monki values a shopper's decision to subscribe to their newsletter and thanks them by giving first access to their mid-season discount. Flash sale is a promotional campaign that emphasizes a sense of urgency.

Flash sales can be a good idea when you do them periodically. Just make sure not to do them often because then shoppers may lose the sense of urgency and interest. See how Primally Pure email encourages customers to return and finish their purchase by reminding them that the items in their cart are popular and selling fast.

While advent calendars are one approach to elicit interest in your promotional marketing campaigns, mystery offers keep your prospects interested all year.

You may make your sales campaigns more attention-grabbing by disguising the incentive, which builds on the tension of a surprise offer. You can create sitewide mystery offers as well as apply offers on specific products shoppers have browsed.

Consider how American Eagle employs mystery offers in their email marketing—and this one is email-only:. Plus, rewarding customers in this way frequently leads to increased loyalty and revenue. This is a win-win situation for both you and your consumers.

Customers can be highly motivated by rewards and loyalty programs, even if they don't always pay off right away. For a limited time, you could get double or triple loyalty points, which can be a terrific incentive to buy.

Online stores could even give shoppers a "lump sum" of points for signing up to a loyalty program, incentivising them to buy more immediately.

This way, customers will keep returning for the benefits and stores can make enough money to cover the costs after offering discounts.

Check out: 14 eCommerce Loyalty Programs Backed By Science Examples. It's tempting to obtain more value for less money, so consider bundling your most popular products with relatively less popular ones. Alternatively, offer a one-time bundle promotional offer where over a certain spend value, the shopper gets the bundle for free.

Limiting incentive with time, whether it's a discount code or free shipping, helps you convert more prospects when you create a targeted pitch. Pura Vida offers an excellent online promotions example—they make it clear that the offer is on the next purchase making it more personalized:.

Tarte's cross-sell campaigns skillfully incorporate free shipping. Holidays are the best time to market products as the best gift options without being pushy. While it's challenging to capture a shopper's attention during the holidays like Christmas or Black Friday , not all holidays are as hectic.

Here's how BarkBox takes advantage of National Dog Day to provide a seasonal discount as it appeals to the company's target audience. For eCommerce stores, clearances are a great promotion marketing campaign to clear inventory for a new product line.

In their emails, American Eagle uses this sales marketing approach. Lack of trust is a common factor for abandoning a cart. Customers may be apprehensive about the quality of your items or whether you are worth their money if your company is new.

Social media contests are a great way to engage shoppers and keep eCommerce sales promotions fresh. Contests also enable stores to create a large amount of user-generated content.

This promotional action can be interesting for several purposes, including customer loyalty, the presentation of a new product or the disposal of stock example: in the purchase of a unit of detergent A from the brand X, offer a unit of detergent B — a novelty from brand X.

A good way to encourage customers to buy more than they had stipulated is to offer them an extra product or discount if the value of the purchase exceeds the value predetermined by the brand.

Allowing the customer to choose the products that he likes or are more useful to him, is a way to encourage him to increase the number of products to order, as well as the value spent in the store.

If the customer buys three products and is offered the lowest value product, he will probably not order just one product — he will order two to receive the third. This is another way to encourage the customer to increase the average number of products per order and, consequently, the value spent on the e-commerce.

As the name indicates, a progressive discount is the one that increases as the number of products or value spent increases. Here it is assumed that several products will be discounted, provided they belong to the same group brand, category, color, type of product on January 4th.

Customer loyalty can also be achieved through online store promotional actions. By implementing a system of benefits that invites the target audience to return and make new orders, the cost of acquiring the customer will be easily reduced.

These campaigns may include, for example, discount vouchers for future orders, free shipping or products on a particular order.

Discount codes are not only a good way to attract new customers and offer advantages to those who already place orders in a particular store, but also to monitor the origin of the customer. If the used discount code has been sent in a newsletter, for example, the e-commerce manager will know that that customer subscribes to the store's newsletter and that it was a certain e-mail that incited the sale.

To use these coupons you need to copy the coupon code and use it while transacting on the particular website while shopping. Coupons are like small codes that can be redeemed on a minimum purchase, and they work on certain conditions. Coupon codes can be copied and pasted while you are transacting on the particular website.

Usually when you are making your payment, any merchant will throw an option for you to enter the coupon code. Once you have entered this code the merchant will calculate the discount and give you a reduced check-out cost depending on the offer that coupon is for.

When shopping online on any merchant or e-commerce site, they offer you discounts, offers and deals to avail. There could be a usual flat discount offer on a product or a wallet offer or a bank offer, which you avail when using that particular bank credit or debit card.

There could also be cashback, which usually digital wallets offer. Many of the e-commerce sites keep coming up with festive sales from time to time during which, if you are lucky, you could grab your products at unbeatable prices.

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