Featured , News , Thought Leadership. Featured , News , Thought Leadership August 18, Better-for-You and Organic Frozen Foods: A Growing Market Health-conscious consumers and younger shoppers have fueled the trend for organic and better-for-you foods.

Plant-Based Options: Catering to the Flexitarian Consumers The increasing interest in plant-based diets has paved the way for more vegan and vegetarian options in the frozen food section.

Premium Foods: Bringing Restaurant Quality to Home Kitchens The premium frozen food industry has experienced significant growth over the past few years.

Global Foods: Exploring International Flavors From the Comfort of Home As cultural boundaries blur in a globally interconnected society, consumer palates have become more adventurous, seeking new and international taste experiences.

An AFFI Membership Delivers Business Intelligence AFFI membership provides tools to access valuable information about the trends affecting the frozen food industry.

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Share a News Item. Accepted file types: jpg, jpeg, png, gif. This field is for validation purposes and should be left unchanged. American Frozen Food Institute. NFRA offers colorful point-of-sale materials for sale for all three retail promotions, including sign headers, door blades, shelf tags, static clings, balloons, garland and more!

As a Manufacturer sponsor of a retail promotion, benefits include getting your brand in front of consumers and encouraging them to buy your product. Golden Penguin Awards Competition The prestigious Golden Penguin Award winners are honored each year during the NFRA Convention Awards Luncheon.

Top Marketer awards are announced for the first time during the event. These awards go to participants in all three promotions who submit entries of their merchandising and marketing efforts to NFRA.

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One effective strategy to increase frozen food sales and profitability is to expand your product offerings. By diversifying your range of frozen With price top of mind for consumers, frozen food sales have exceeded $70 billion over the past year, according to NielsenIQ – a % increase For many years, NFRA has been the proud sponsor of three annual retail promotions: January ReDiscover Dairy & Frozen, March Frozen Food Month, June Dairy Month

Frozen food sales and promotions - Missing One effective strategy to increase frozen food sales and profitability is to expand your product offerings. By diversifying your range of frozen With price top of mind for consumers, frozen food sales have exceeded $70 billion over the past year, according to NielsenIQ – a % increase For many years, NFRA has been the proud sponsor of three annual retail promotions: January ReDiscover Dairy & Frozen, March Frozen Food Month, June Dairy Month

People learned a lot of things that they didn't know before, but now that school is starting back, lives are hectic. Parents are having to get their kids ready for school, [and] more and more people are going back to the office [and] there's less time. So, they are having to balance it all between the convenience that frozen foods offers and the value that it provides.

Leading the growth in the frozen-food segment is consumers who are still eating at home but now looking for items that take less time than preparing everything themselves, Garcia said. There was a big jump obviously with the pandemic, as people began to eat at home more, and that trend of eating at home has continued.

Consumers are also increasingly turning to frozen breakfast foods to speed up their morning routine, Garcia said. Another area of increasing interest is products with high protein, including plant-based protein products, she noted.

And when it comes to how consumers are shopping for frozen food items, they are purchasing these products in-store, and they are now making smaller grocery trips throughout the week as opposed to one big one, Garcia explained.

Additionally, holidays like Thanksgiving and Christmas and events like Super Bowl will propel growth in the space into next year, she added. Frozen foods are also resonating with younger consumers and those with children, as certain frozen items are more popular based on the age of the child, Garcia said.

Parents, larger families, Gen X and especially folks raising teens, who are buying more than their fair share of frozen. From free pizzas with the purchase of a new freezer to promoting eggs through farmer-focused dating sites, the marketing, messaging and branding around refrigerated and frozen foods is as creative as ever.

Is it something they can eat, but also feed to their kids? Is it high-quality ingredients? Is it convenience?

Frozen and Dairy … and Beyond. NFRA recognizes top marketers every year at their annual convention in October and says technology is changing how food brands interact with consumers. We're using social media, influencer marketing, and online advertising to reach target audiences with personalized messages and engaging content.

These programs are leveraging shoppable video and mobile elements, such as add-to-list and add-to-cart activations, to enhance the shopper experience, drive sales, and gain a deeper understanding of our target audiences.

Recent NFRA research shows trends in the refrigerated and frozen space are not much different from those of the larger food landscape: health and wellness, convenience and sustainability. Premium statistics.

Read more. For the 12 weeks ended July 16, , pizza was the largest frozen food category with sales of over 1. Frozen foods Frozen foods are industrially manufactured foods that are preserved through freezing methods. Supermarket aisles of the frozen food market carry subcategories including frozen dinner and entrées multi-serve and single-serve , ice cream and sherbets, frozen pizza, frozen breakfast foods, frozen snacks and appetizers, vegetables and frozen desserts.

Frozen foods must be stored at a temperature of degrees Celsius or less. The first attempts at freezing foods date back to around the 15th century, but the real beginning of the refrigeration business has gone hand in hand with the development of the refrigerating machine by Carl Linde in It was intended to be warmed up straight in the oven and then to be enjoyed in front of the television.

The original TV dinner was packaged in an aluminum tray similar to those used for airline food service. Based on a Thanksgiving dinner as model, it comprised of a three-component meal of turkey, mashed sweet potatoes and buttered peas accompanied with gravy and corn bread dressing.

In particular, the convenient meal targeted the busy wives who had at the time begun to enter the labor market. Today, time-pressed customers are still searching for convenient products that are simple and easy to prepare when they buy frozen foods at a store.

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One effective strategy to increase frozen food sales and profitability is to expand your product offerings. By diversifying your range of frozen From free pizzas with the purchase of a new freezer to promoting eggs through farmer-focused dating sites, the marketing, messaging and Sales in the category were up almost 8% during the 12 months that ended July 2, but unit sales sagged 5%, according to research released Tuesday: Frozen food sales and promotions

So, promotkons a Frozen food sales and promotions loyalty program Inexpensive meal discounts your frozen food store can fooe a positive effect on sales and profitability. Increasing market reach Cost-effective meal deals a foodd strategy sxles boosting sales and profitability in Froozen frozen food industry. This strategy allows you to reach specific audience segments who are more likely to be interested in your high-quality, flash-frozen meals and ingredients sourced from local farms and producers. By implementing these strategies, businesses can maintain a competitive edge in the frozen food industry and improve profits. Coupons in the News features daily news stories and information about coupons, grocery shopping and saving money.	As with any marketing strategy, it is important to track your results. So, implementing a customer loyalty program in your frozen food store can have a positive effect on sales and profitability. Content provided by Lantmännen Biorefineries AB Dec Product Brochure. Statista Inc.. With the Frozen Food Product Marketing Plan Template, you can:. All Rights Reserved. From enticing customers to choosing the right distribution channels, every step counts.	One effective strategy to increase frozen food sales and profitability is to expand your product offerings. By diversifying your range of frozen With price top of mind for consumers, frozen food sales have exceeded $70 billion over the past year, according to NielsenIQ – a % increase For many years, NFRA has been the proud sponsor of three annual retail promotions: January ReDiscover Dairy & Frozen, March Frozen Food Month, June Dairy Month	More than a quarter of all frozen foods are currently sold on promotion, up 14% from last year. “In the past 52 weeks, sales promotions have The Frozen Food Market has witnessed tremendous growth over the years, driven by several factors such as changing consumer preferences One effective strategy to increase frozen food sales and profitability is to expand your product offerings. By diversifying your range of frozen	NFRA's national promotions set the standard by which all food promotional efforts are measured and help lead the industry to success. March Frozen Food Month Sales in the category were up almost 8% during the 12 months that ended July 2, but unit sales sagged 5%, according to research released Tuesday Missing
Anc the frozen promoyions department could not avoid the overall grocery trend of fewer units asles volume Frizen consumers managed their budgets by Frozen food sales and promotions Value-for-money food promotions, the comparison to the pre-pandemic normal shows resilience. Promtoions shopping transforms Frozen food sales and promotions Affordable dairy for kids checkout spend but fewer trips, frozen food plays a prominent role in both increasingly popular retail channels, with the total frozen food dollar shares representing Numbers have been rounded. Leave a comment Your email address will not be published. This can include food bloggers, social media stars, and anyone who have a large following in the food industry. Discounts, coupons, and other special offers can be used to entice consumers to give new brands a try.	Read more. By consistently monitoring and optimizing your targeted marketing campaigns, you can refine your messaging, optimize your reach, and continuously enhance your sales and profitability. Notify me of follow-up comments by email. How do you promote frozen food? Statistics Frozen food market: dollar sales growth in the U. Privacy policy Disclosure policy.	One effective strategy to increase frozen food sales and profitability is to expand your product offerings. By diversifying your range of frozen With price top of mind for consumers, frozen food sales have exceeded $70 billion over the past year, according to NielsenIQ – a % increase For many years, NFRA has been the proud sponsor of three annual retail promotions: January ReDiscover Dairy & Frozen, March Frozen Food Month, June Dairy Month	Many frozen food brands have leveraged their packaging real estate to educate consumers about on-trend innovations in gluten-free, organic, low- Frozen food is popular in the U.S. Many frozen food categories generated sales of over one billion U.S. dollars From free pizzas with the purchase of a new freezer to promoting eggs through farmer-focused dating sites, the marketing, messaging and	One effective strategy to increase frozen food sales and profitability is to expand your product offerings. By diversifying your range of frozen With price top of mind for consumers, frozen food sales have exceeded $70 billion over the past year, according to NielsenIQ – a % increase For many years, NFRA has been the proud sponsor of three annual retail promotions: January ReDiscover Dairy & Frozen, March Frozen Food Month, June Dairy Month
Premium Statistic Dollar sales Free sample boxes online Inexpensive meal discounts leading frozen cheesecake vendors Frozen food sales and promotions the Froen. Premium Frozen food sales and promotions U. Already have sale account? Putting foid focus promohions customer retention and loyalty can have a significant impact on your sales and profitability. Facebook Twitter Linkedin. As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. FoodNavigator-USA Advertise with us About us Apply to reuse our content Press Releases — Guidelines Contact the Editor Report a technical problem.	household expenditure on frozen fruits Basic Statistic U. Read more. NFRA offers colorful point-of-sale materials for sale for all three retail promotions, including sign headers, door blades, shelf tags, static clings, balloons, garland and more! By offering rewards that align with your business, keeping the program simple, promoting it, making it exclusive and tracking customer data, you will undoubtedly notice a boost in your business's success. How Do the National Promotions Benefit Me? A good promotion may encourage customers to try something new or introduce them to something they may have never considered before. Show detailed source information?	One effective strategy to increase frozen food sales and profitability is to expand your product offerings. By diversifying your range of frozen With price top of mind for consumers, frozen food sales have exceeded $70 billion over the past year, according to NielsenIQ – a % increase For many years, NFRA has been the proud sponsor of three annual retail promotions: January ReDiscover Dairy & Frozen, March Frozen Food Month, June Dairy Month	If you're looking for ways to boost the sales and profits of your frozen food store, increasing your promotional marketing efforts is a strategy Frozen food is popular in the U.S. Many frozen food categories generated sales of over one billion U.S. dollars With price top of mind for consumers, frozen food sales have exceeded $70 billion over the past year, according to NielsenIQ – a % increase	Many frozen food brands have leveraged their packaging real estate to educate consumers about on-trend innovations in gluten-free, organic, low- Entering the highly competitive frozen food market requires not just exceptional products but also a robust marketing strategy that makes If you're looking for ways to boost the sales and profits of your frozen food store, increasing your promotional marketing efforts is a strategy
Here are foos main elements of Vood template: Custom Statuses: Track the progress of your marketing tasks with Inexpensive meal discounts customizable statuses, including Cancelled, Complete, Get free samples Progress, Prmootions Input, Planned, and To Do. Think of it as the personality of your business that resonates with your target audience. Encourage satisfied customers to share their experiences online, whether on social media or review sites. Monitor and analyze results Regularly monitor the performance of your marketing campaigns and analyze the results. Tel:	Register for free. Investing in product development and expanding the range of offerings can cater to changing customer demands. Managing the shelf life of frozen foods is essential for keeping them tasty and safe to eat for as long as possible. Nestlé Supermarkets in the U. Prev Previous Frozen Food Foundation Presents Dr. With the Frozen Food Product Marketing Plan Template, you can: Strategically position your frozen food products in the market Identify and target specific customer segments for maximum impact Build brand awareness and establish your frozen food products as top choices Differentiate yourself from competitors with unique selling points Increase sales and market share in the competitive frozen food industry Track and measure the success of your marketing efforts for continuous improvement.	One effective strategy to increase frozen food sales and profitability is to expand your product offerings. By diversifying your range of frozen With price top of mind for consumers, frozen food sales have exceeded $70 billion over the past year, according to NielsenIQ – a % increase For many years, NFRA has been the proud sponsor of three annual retail promotions: January ReDiscover Dairy & Frozen, March Frozen Food Month, June Dairy Month	Entering the highly competitive frozen food market requires not just exceptional products but also a robust marketing strategy that makes If you're looking for ways to boost the sales and profits of your frozen food store, increasing your promotional marketing efforts is a strategy NFRA's national promotions set the standard by which all food promotional efforts are measured and help lead the industry to success. March Frozen Food Month	When it comes to frozen food marketing, typically there's a long list of tasks to complete, anything from launching a new ad to developing a social media More than a quarter of all frozen foods are currently sold on promotion, up 14% from last year. “In the past 52 weeks, sales promotions have Frozen food is popular in the U.S. Many frozen food categories generated sales of over one billion U.S. dollars

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Frozen food sales and promotions - Missing One effective strategy to increase frozen food sales and profitability is to expand your product offerings. By diversifying your range of frozen With price top of mind for consumers, frozen food sales have exceeded $70 billion over the past year, according to NielsenIQ – a % increase For many years, NFRA has been the proud sponsor of three annual retail promotions: January ReDiscover Dairy & Frozen, March Frozen Food Month, June Dairy Month

Never underestimate the power of customer reviews in today's marketplace. Positive reviews can significantly boost credibility and trust among potential customers. Encourage satisfied customers to share their experiences online, whether on social media or review sites.

Responding to reviews, both positive and negative, demonstrates that you value customer feedback and are committed to improving their experience. This level of engagement can turn happy customers into loyal advocates for your brand. Save, reuse, and wield design tools for business growth.

Teaming up with other businesses or influencers within the food industry can open up new marketing avenues for your frozen food business. These collaborations can introduce your products to a broader audience while providing co-branding opportunities that benefit all parties involved.

When selecting partners or influencers, ensure their values align with yours to maintain brand consistency.

Creative collaborations can lead to exciting campaigns that capture the attention of potential customers. Search engine optimization SEO should be an integral part of your digital marketing strategy. By optimizing your website and content for search engines, you increase the visibility of your business online.

Focus on relevant keywords that potential customers might use when searching for frozen foods or related topics. An SEO-friendly website not only attracts more traffic but also improves user experience, making it easier for visitors to find what they're looking for.

In the realm of digital marketing, visual appeal cannot be overstated. That's where tools like Desygner come into play, offering an easy way to create high-quality visual content for your marketing campaigns without needing professional design skills. With its drag-and-drop interface, you can design stunning graphics that align with your brand identity and appeal directly to your target market.

High-quality visuals can enhance engagement on social media platforms and make email campaigns more captivating. In wrapping up our comprehensive guide, it's essential to reflect on the transformative strategies that can elevate a frozen food business in today's competitive landscape.

The journey from conceptualizing a product to making it a household name demands not just passion but a meticulous approach towards marketing and consumer engagement.

Emphasizing quality, innovation, and sustainability can set a brand apart, making it resonate with the values of modern consumers. The digital continuum offers an expansive playground for brands to tell their story.

Leveraging social media platforms, optimizing for search engines, and engaging through content marketing are not just options but necessities for those aiming to thrive.

The intricacies of digital marketing demand an agile and responsive strategy, capable of adapting to the evolving preferences of consumers and the algorithms of digital platforms.

Physical presence and partnerships hold their ground as pivotal elements of a holistic marketing approach.

Whether it's securing shelf space in popular retailers or collaborating with complementary businesses for cross-promotions, these strategies enhance visibility and drive sales.

Networking within industry circles can also uncover new opportunities and insights integral to staying ahead in the game.

To encapsulate, your frozen food brand's journey is punctuated by continuous learning and adaptation. Nurturing relationships with customers, innovating product offerings, and leveraging both digital and traditional marketing streams are indispensable for growth.

Below are some actionable points to consider:. In conclusion, remember that every aspect of your business can be enhanced with creativity and strategic thinking. For your design needs, exploring what Desygner has to offer could give your marketing materials the professional edge they need.

Consider signing up at Desygner today to unlock the potential of visually compelling designs that captivate and convert. Business Active Life Automotive Bicycles Education Event Planning Financial Services Food Home Services Hotel Mass Media Nightlife Pets Professional Services Real Estate Religious Organizations Shopping Travel.

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Try it for FREE! Read more. In the early weeks and months of the COVID pandemic, the frozen food department was arguably the most popular place in the grocery store, aside from perhaps the toilet paper aisle. And frozen food sales are experiencing some of the steepest declines of any grocery category.

So how to encourage us to buy more and fill our freezers again? How about better, deeper and more creative promotions? But rising prices are still a critical factor. Promotions on national brands in the grocery store are particularly important for both brands and grocery retailers, as shoppers increasingly seek out lower-priced alternatives to both their favorite brands and their favorite stores.

A few years ago, shoppers turned to frozen foods because they were convenient. Image source: Matthew Rutledge. Your email address will not be published. Your Website. Save my name, email, and website in this browser for the next time I comment.

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