Welcome the summer vibes and create a memorable sampling experience on a mass level. Align your campaign over the warmer months, allowing audiences to associate your products with the positive, vibrant and one of the most favoured seasons of the year.

Consider a sampling campaign around outdoor events and summer festivals to maximise your reach, and gym sampling to target those getting into the routine of health and fitness over the summer. As students and parents prepare for the new academic year, what better opportunity to offer useful samples that cater to students such as snacks, stationery supplies or drinks.

A well-timed product sampling campaign targeting those at schools and universities, can make your brand a staple in the back-to-school routine. This will create a positive association with your brand as students return to the classroom! Take advantage of the shopping frenzy this time of the year by offering samples right before Black Friday.

Include exclusive discounts to early shoppers with the use of a coupon or leaflet alongside samples that consumers can claim in-store or online. Participating in sampling around Black Friday allows your brand to gain visibility during one of the busiest shopping periods of the year and is a great way to maximise your reach and encourage post-trial sales.

The festive season is a prime time for gift-giving, making it the perfect opportunity for product sampling across several channels during a special time of the year. Check out or blog here where we discuss these channels in a bit more detail and how you can utilise them during the Christmas period.

Yves Roches , for example, gives a gift to its customers on their birthday. They can order it online or pick it up from any shop. Yves Roches, Sephora , Aesop and many other brands have come up with a good beauty products sampling idea.

They give away free samples every time their customers make a purchase. This way they're sure the freebies are delivered to the right destination at the least possible cost. Send your samples directly where there's a massive number of your consumers gathered together.

It can be a kindergarten if your product is crayon or colored pencils. They get to use your product almost at the same time and share their experience together.

This method can be used for any kind of product: fashion, beauty, edibles, e-commerce products, and whatnot. Let's say you're introducing a new sauce to the market. You can make an interactive and innovative experience by giving away how-to guides or recipes on how to use the new sauce.

It is a secure way to make a good first impression on the consumers with the new product. The same method can be applied to beauty products. If you're making a new facial mask, add a brief guide and explain how it's going to work best for your consumers. Also read: Product Sampling Safe Haven: Contactless Product Sampling.

Send a tiny sample of your new perfume to anyone who buys clothes from a specific brand. Send a pack of cheese to anyone who orders at an Italian restaurant in a specific area. There's no limit to how creative you can be. Just think of the best partner in your market and make a win-win deal.

On the other side of the deal, the consumers will surely be happy to get a free surprise pack, no matter how small it's going to be. It must be hard to stand out in a supermarket and attract attention where there are many brands giving away free samples, isn't it? Lay's came up with an unforgettable idea to solve this problem.

They put Lay's machines, which look like regular vending machines, in the supermarkets. The consumers were given free potatoes and they were supposed to put it in the machine to make it work, like you give change or cash to the regular vending machines.

On a screen you can follow the animated process of making chips in six steps and when the video ends, you get your free pack of chips. It depends on what business you are in, where you are located or what type of products you make, but if possible, you can pick some specific places to install your stands and give away freebies.

If you introduced your last product next to a stadium, cinema, or even a supermarket, go back right there for your future product sampling campaigns.

Perhaps it's the most effective sampling idea in terms of reaching the right audience and collecting consumer insights.

Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a

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Sampling campaign events - The 12 types of product sampling campaigns: unlocking your NPD strategy ; 1. eCommerce – sampling in your own deliveries · Digital sampling Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a

Choose a product that is easy to sample, cost-effective, and has a high potential for conversion. Consider the size, packaging, and shelf life of the product when choosing the right product for your sampling campaign.

There are various sampling methods available, including in-store sampling, online sampling, street teams, events, and direct mail. Choose a sampling method that aligns with your target audience and your budget.

Define your sampling objectives, whether it is to increase brand awareness, generate leads, or drive sales. Setting clear objectives will help you measure the success of your sampling campaign.

Encourage potential customers to try your product by offering an incentive, such as a discount, free trial, or a gift with purchase. This will increase the likelihood of conversion and encourage customers to buy your product again. Your message should be clear, concise, and attention-grabbing.

It should communicate the benefits of your product and why customers should try it. Use compelling visuals, slogans, and branding to make your message stand out.

If you are using a sampling team, ensure that they are trained on your product and how to engage with customers. They should be knowledgeable about the product and able to answer any questions that customers may have. Track the success of your sampling campaign by measuring metrics such as the number of samples distributed, conversions, and return on investment.

Use this product sampling data to improve future sampling campaigns. Follow up with customers who have tried your product by sending them a survey or offering them an exclusive promotion. This will help you gather feedback on your product and build a relationship with potential customers. Finally, be creative with your sampling campaign.

Use social media, influencers, or unique packaging to make your campaign stand out and capture the attention of your target audience. In conclusion, product sampling is a powerful marketing strategy that can help businesses create brand awareness, increase sales and conversion rates, and gather valuable feedback.

By following these best practices and tips, you can create an effective product sampling campaign that resonates with your target audience and drives conversions. Speak to a Relish Brand Ambassador to hear what we could be doing for your brand, or check out our happy customers here.

By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise. You can review our privacy policy here. Insights The Ultimate Guide to Product Sampling Strategies Written by Mollie Cross 08 September Here are some of the most popular product sampling strategies that companies use today: 1.

In-store Sampling In-store sampling involves setting up a booth or stand in a retail store or supermarket and offering free samples to shoppers. Direct Mail Sampling Direct mail is another popular product sampling strategy.

Online Sampling Online sampling is becoming increasingly popular as more and more consumers shop online. Event Sampling Event sampling involves giving out free samples at events such as trade shows, festivals, and fairs.

Influencer Gifting Influencer gifting is a newer sampling strategy that has become increasingly popular in recent years. Subscription Box Sampling Subscription box sampling is a strategy that has become popular in recent years.

Subscription box sampling also allows companies to generate ongoing exposure for their products. University Product Sampling University product sampling is a common marketing strategy used by companies to promote their products among the student population.

Workplace Sampling Workplace product sampling refers to the practice of providing free samples of a product to employees, either as a way of introducing new products or encouraging sales of existing ones.

How to choose a product sampling strategy Every brand and campaign has particular goals that they want and need to achieve. Determine your target audience The first step in creating a successful product sampling strategy is to identify your target audience.

Choose the right product Not all products are suitable for sampling. Select the right sampling method There are various sampling methods available, including in-store sampling, online sampling, street teams, events, and direct mail.

Set clear objectives and KPIs Define your sampling objectives, whether it is to increase brand awareness, generate leads, or drive sales. Offer an incentive Encourage potential customers to try your product by offering an incentive, such as a discount, free trial, or a gift with purchase.

Create a compelling message Your message should be clear, concise, and attention-grabbing. Train your sampling team If you are using a sampling team, ensure that they are trained on your product and how to engage with customers.

Measure the success of your campaign Track the success of your sampling campaign by measuring metrics such as the number of samples distributed, conversions, and return on investment.

Follow up with customers Follow up with customers who have tried your product by sending them a survey or offering them an exclusive promotion. Be creative Finally, be creative with your sampling campaign. A powerful marketing strategy In conclusion, product sampling is a powerful marketing strategy that can help businesses create brand awareness, increase sales and conversion rates, and gather valuable feedback.

Mollie Cross Campaign Strategist. Realistically, how many stores and locations can you afford to visit in order to effectively target your activity? Getting a visual overview is extremely beneficial to the planning process as it enables you to sit back and take stock of the running order of your campaign.

This will also enable you to streamline your staffing process. Then, once again, think back to your target audience.

Is your product time-specific or seasonal? We published an article this year about leaflet distribution, which involves similar permission processes. Finally: Think about your staffing. Are you going to use your own staff or are you going to enlist the help of a promotional staffing agency?

Either way, make sure you leave yourself sufficient time to recruit the perfect people! One of the most important aspects of scheduling in your sampling campaign locations, is to ensure that your designated stores or land owners are completely aware of what your activity will entail.

When sampling in-store you will also need to consider ordering a stock uplift to replace the stock that the sampling activity has helped to sell.

If you are working with a staffing agency, make sure you are clear as to where this responsibility lies — most agencies will be happy to take care of the stock uplift on your behalf, but make sure they know that you would like them to! Alternatively this can generally be arranged directly with your buyer.

Remember to give the store a courtesy call and check in a couple of days before your sampling activity takes place.

Always be sure to confirm everything one last time before you commence! If you have decided to use a promotional staffing agency, be sure to give them a clear brief and be specific about what you want — it will make the job easier for everyone involved and removes the risk of any unwelcome surprises.

When choosing your staff or briefing your agency, think about their roles and what they will need in order to get the job done. More importantly, for any sort of food and drink handling we insist upon promotional staff being in possession of a recently obtained food safety certificate.

Be mindful of your budget on sampling campaigns; staff travel and parking expenses can certainly mount up quickly when your staff are covering a lot of ground! Work out your mileage allowances before hand so that you know what to expect before the expense claims start coming through!

That way you can ensure you putting your campaign in the hands of seasoned promotional staff who are used to taking on extra responsibility and managing projects independently. When briefing your staff team, be sure to instruct them to obtain the predicted sales figures from the store for your product on each activity day.

That way, once the campaign is over, you can compare the results and measure its effectiveness. In terms of general event analysis, make sure your staff know to record the level of customer engagement and useful feedback, as well some demographic details about your audience.

Also, be sure to get your staff to take plenty of photographs. For more advice or a friendly chat about promotional staff for a sampling event, please contact us. The Ultimate Sampling Campaign Checklist. Get a Quick Quote Know what you need and just need a price?

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Sampling campaign events - The 12 types of product sampling campaigns: unlocking your NPD strategy ; 1. eCommerce – sampling in your own deliveries · Digital sampling Product sampling events are one of the most popular forms of experiential marketing. They allow brands to showcase their products while allowing consumers Product sampling at events allows you to reach a large group of customers from a single high footfall location. Similar to our city centre sampling there We?ve decided to condense our knowledge and experience into a helpful sampling campaign guide, to help you connect with your audience on a

Partnering with Walmart, Glade launched the Scent by Glade campaign to target online shoppers. com website during the first week and demonstrates how impactful product packaging can increase brand awareness and drive sales.

To enter, participants must locate a Cadbury Secret Santa Postal Service digital or static poster in the UK and scan the QR code when it is available.

Alternatively they could pay for a chocolate bar online to personalise and send to the intended recipient. The campaign is a fun and festive way to raise brand awareness, spread holiday cheer and share the love of chocolate. It is reported that the Cadbury Secret Santa campaign contributed to a 1.

In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants. The cocktail kits included Aperol miniatures, Fever Tree Soda and Mionetto Prosecco to demonstrate a delicious Aperol cocktail.

The campaign in total reached , people. Those who received a sample not only received a sample of the product but also extra products to help demonstrate the product.

This campaign went above and beyond the usual product sampling strategy and was all facilitated by Relish. Tequila Rose sent samples to popular fashion brand Missguided, who typically hire the ideal target audience.

Tequila Rose and Missguided were brought together by Relish, who facilitate workplace sampling for many other exciting brands also. The strategic fusion of innovation and engagement is at the heart of these triumphs. The success stories outlined here underscore the critical role of not just product sampling, but also the masterful orchestration behind the scenes.

The ingenuity of Relish in fostering connections between brands and audiences has consistently given birth to campaigns that resonate and endure. Product sampling is a valuable marketing strategy that can help businesses generate interest and increase sales.

By using these creative product sampling ideas, brands can not only increase their reach but also leave an indelible mark on the hearts and minds of consumers for years to come.

If you would like to hear about how Relish can help you with your product sampling strategy, or other channels to suit your business, drop us a message or give us a call on Alternatively send us an email at team relishagency. By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise.

Through the use of various digital platforms, brands are able to track the success of their sampling events. Coupons are a great way to incentivize students to purchase full-sized product. Most often, the best indicator of event success will be the sales generated.

If you had an event at American University, check to see if there was a sales lift at nearby stores. By tracking the sales of your event, you will be able to determine if your sampling strategy was successful, or if not, how you can change you strategy to ensure future success.

Students love samples and are typically willing to give personal information in exchange! If your goal is to collect more emails for future email marketing campaigns, an online sweepstakes is an easy way to organically collect those emails.

Simply encourage students to sign-up for the sweepstakes in order to gain a sample. Both acquisitional tactics have proven successful at sampling events and will provide your brand added value. Keep in mind that each campus you activate on is different!

The best way to ensure that your event location and timing works for each unique campus is to ask students or have your brand ambassadors inform your decision. The ambassadors know what days and times are busiest on campus and which locations harbor the most student traffic.

Work with your ambassadors to secure the event location and time at least two weeks prior to the event. The last piece to consider? Hire passionate brand ambassadors and your sampling event will practically run itself! Want to get your product into the hands of Millennials and Gen-Z?

Finding the right partner is key to your success. Contact us today!