Especially at hybrid events. Event apps have social media-like feeds that event planners use to post teaser videos and speaker announcements. With over 4. People love quizzes. Especially if they get to see how much they know about a topic. Setting up a pre-event quiz on your event app will really engage your audience.

You could even reccyle the quiz for after the event and ask they to take it again to see how much they learned. So, make sure you underline this when promoting your event online. Use your event app to ask participants if they have any questions or topics they want to tackle during the session.

Most often, the majority of your event promotion happens online. But first, here are some broad ideas for online event promotion that works. Creating a dedicated channel where event attendees can chat and message before, during, and after an event, heightens engagement and helps foster more meaningful relationships.

And carryover to post-event social connections extends your brand reach, encouraging an even greater ROI. Struggling to come up with ways to boost engagement at your virtual events? Many virtual event providers offer a directory of events they are hosting, which can help spark interest.

Listing your event can help you find a whole new audience. Optimize all event website metadata, headers, images, titles, etc. Ensure your event name is included in an H1 heading and that all images list the event location and name in the title text and alt text.

It goes without saying that priority number one for your online event is getting the right attendees to show up. This set of ways to boost your online event is all about maxing out visibility through clever, authentic marketing techniques.

Early sign-up deals offering extra goodies something extra that only early birds receive can be a powerful incentive for attracting event attendees. We love our influencers. Get those influencers to talk about your event, and sign-ups could skyrocket.

For other B2B marketing ideas, take a look at our post with plenty of ideas on how to boost your B2B event marketing strategy.

Retargeting people who browsed your event, began to register for it, or made an event-related purchase with ads can produce exceptional results. In fact, Wishpond found retargeted ad click-through rates CTR were 10x higher compared to typical display ads.

Custom email segments are an essential part of any email marketing campaign. Audiences of different ages, genders, work history, occupation, etc. Break up your segments to align with your target audiences and carefully evaluate your engagement and responses. Looking for some ideas on how to write great event promotion emails?

Check out our blog post with the best 18 free event email templates for you. Create an infographic containing important, often-referenced information that also promotes your event. Whenever someone searches for the information within your infographic, your event will gain exposure. Traditional advertising still packs a punch when it comes to attracting event attendees.

Some of the best indicators of future activity are past actions. This is true in real life and virtual conferences, trade shows, and other events. Pick a few that align with your event messaging, resources, and efforts, then grow from there.

Want more information on must-have lead generation tactics? The expectation for sleek virtual and hybrid events is only rising. People want a show. The power of media goes a long way, and here are some creative ways to get your audience on board with moments that matter. Harness that power and show potential attendees how amazing your events are and will be.

Branded merchandise is a popular, effective way to promote your brand while turning event attendees into walking brand ambassadors. Free events are excellent ways to increase interest and promote a larger event with a minimal initial investment.

Ask interested participants to provide contact information to participate in the free event, and collect their data as a resource for future outreach. To go deeper into event promotion strategies, read our article about how to attract people to an event.

By speaking at another event, you build valuable associations with the event you speak at. You also get your brand and your message out in front of audience members interested in your field. And the added authority you get from being a speaker will elevate your event, building interest among attendees.

You can mitigate some of that risk by making your webinar more fun. Here are some ways to do it. Incentivize event attendance by getting your staff to buy in. Offer perks or prizes for the top ticket salesperson, such as paid time off, rewards with monetary value, and more.

Choose complimentary topics, products, or services of interest to your target audience. Populate your event agenda as it evolves over a few days, weeks, or months depending on your timeframe.

And remember to give attendees the chance to choose which sessions they want to attend. Giveaways that offer attendees an opportunity to level up their experience or attend your event for free can encourage audience engagement for a relatively low cost to you. To find out other ways to run an event while optimizing your virtual event budget , read our article.

If you have an organizational milestone such as an anniversary, an IPO, office expansion, a new employee, etc. open this up to attendees at your event to share in the celebration. This can also help you market your event as a unique, one-time experience.

The beauty of online events is how social they can be. Most event management platforms integrate nicely with existing ways you reach your people, and the messaging you create to promote an online event is easy to deliver on social platforms. Here are some tips. Begin connecting with your audience before your event through relevant podcasts, videos, and blogs.

Talk about issues or subjects that align with your event while sparking interest in learning more. Take advantage of that attention and maximize awareness of your online event by launching a countdown clock.

It should be highly visible, updated daily, and something you feature both on your feed and in short-term content deliverables. Add giveaways to make it even more engaging. Have a large-scale event that you hope will be unforgettable? Create a branded, custom hashtag that you then promote before, during, and after the event.

This can actually happen before, during, or after the online event as well, and is a powerful way to get more eyes on your content. Event updates, realtime stories, and more can all be shared in real time.

To promote your event in the best way using social media, check out our other ideas for social media event promotion here. Nowadays, you need a robust event promotions strategy that yields results. Here are some tried and true methods. Giving free tickets to organizations you want to partner with can generate amazing results.

Your target partner has an opportunity to learn more about your brand, while you benefit from their engagement with your event. Including speakers and guests to participate in panels from diverse cultural and professional environments will help your organization appeal to the broadest possible audience.

Now that you know how to promote your event effectively, get inspired by the campaigns of popular brands. You can easily bring them to life with SendPulse promotional tools. Event organizers incentivize people to buy tickets immediately because the price will go up soon.

Subscribers know how much it will cost, so they realize the value of this early bird access. What is good, they can register for the event right from the email by clicking the link.

Look below at how LearnWorlds promotes its webinar. They inform why a subscriber should attend it and inform about the speakers. So, people have an idea about a webinar and can register. The last event invitation is sent via a web push notification.

Organizers encourage recipients to visit a live performance on KEXP radio. Check out how this promotional message looks on different browsers. Push notification is a great way to remind users about your upcoming event. With SendPulse , you can send push notifications to 10, subscribers each month for free.

Congrats, now you know how to promote your event via different channels and various content formats. Make use of SendPulse tools to keep your subscribers informed! Last Updated: If you are interested in "What is Event Promotion: Ideas and Examples", you might be interested in trying our bulk email service.

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or Sign in with Facebook Sign in with Google. Home Support Internet Marketing Event promotion Event promotion is using different online marketing strategies to spread the word about an upcoming event or product release. On this page. Why is event promotion important?

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These 15 sales promotion examples offer super-effective ideas to increase sales, raise brand awareness and encourage repeat business! 6 event promotion examples to increase registrations · 1. Leverage gamification to increase attendance · 2. Host exclusive events for registered Get inspired by various examples to promote your next event on social media, including pre-event, during the event and after-event posts

Sample promotion events - 13 Event Promotion Ideas · Optimize your event registration website · Offer early bird discounts · Leverage social media · Use ad These 15 sales promotion examples offer super-effective ideas to increase sales, raise brand awareness and encourage repeat business! 6 event promotion examples to increase registrations · 1. Leverage gamification to increase attendance · 2. Host exclusive events for registered Get inspired by various examples to promote your next event on social media, including pre-event, during the event and after-event posts

Try to participate in groups, forums and on popular hashtag chats online. Give sponsors, exhibitors and vendors attendee free passes so they can share them with their best clients or invite along colleagues, friends and family.

Encourage the favor to be returned by asking them to share widely on social and help to spread the word. Promote your event using exclusivity tactics, such as the first tickets will each receive a VIP upgrade.

Milestone events such as a 25th anniversary are always popular because everyone wants to be part of something exciting.

Figure out a way to make your event a milestone and promote it from that perspective, e. What are friends and family for? Ask them to share, spread the word and get involved to help the promo cause. If every member of event staff did this too you would reach a very wide network for free. If you want to raise awareness, test the water and gain support financial and otherwise , consider launching a crowdfunding campaign.

This can help your event to get noticed and offer a registration boost within a set time period often a month. Donate tickets or a VIP package to a charity auction or fundraiser which not only helps worthy causes but means that your event will be written or spoken about in order to explain the prizes.

It gets you in front of a ton of people to promote to, while also helping others to fundraise, a win-win situation. Reach out and contact them to let them know they are missed. If you can take the time to share a notecard with a handwritten message that could be even more effective in showing them that you care.

Probably the oldest trick in the book, but offer deals, discounts and vouchers as an early booking incentive with a clear deadline. Deals tend to spread like wildfire and if people think they are getting a bargain they are more likely to share with others.

This is a given but make sure you have social sharing capabilities on all of your registration software so that it is easy and prompts others to share their excitement when they got a ticket for your event. Hand over the reins of your social media accounts to an alternative voice. This could be the intern or a blogger you are working with.

The key thing is to present a different perspective and hopefully to encourage some of their tribe to start following and interacting more with your event account.

Another great free idea is to create a challenge, such as a day photo challenge on Instagram. Tap into your niche and set promote that will appeal to your audience. Furthermore, make sure that you like and converse with everyone that gets involved.

You definitely want to use your budget to its full potential but a small budget can achieve bigger things when it comes to event promotion ideas. If you have a little bit to invest here are 20 of the best low-cost event promotional opportunities.

There are networking events for a reason! Take brochures, posters and business cards with you and spread news of your event strategically but as far as you can. Perfect your elevator pitch so you can explain succinctly what your event is about. Research bloggers, vloggers and micro-influencers that have a loyal following in your event niche and approach them to get them on board.

Arm them with the chance to earn a commission on those that sign up and buy tickets through them using dedicated discount codes. Make sure you provide them with the access they need and look after them on site too, ensuring the WiFi is up to scratch so they can do what they do best.

Give them a voucher when they register to exchange for swag on site at the event. This makes them more likely to come along. Many of the channels offer credits, particularly for those who are starting out so use them to promote your event!

Alternatively, consider starting your own awards ceremony if it fits your event niche. Everyone wants to be a winner. Free food and treats are always a big hit.

Invest in some cupcakes with the event details in sugar paper and hand them out. Colored icing and pretty sprinkles are a surefire way to get some social media pictures surfacing too. Take every opportunity to build your email list with people that want to hear from you for future event promotion.

Make sure that your list is GDPR compliant and that your audience have confirmed that they are happy for their data to be held by you, within specific criteria, as detailed in your privacy policy.

For those that want to hear from you, consider starting a loyalty program. This could mean that the more event tickets they book the closer they get to a lifetime event discount or that on their birthday each year they get a special promotional code entitling them to a free drink at the next show they attend.

Use this to your advantage by partnering with brands so that both sides win. This could be product placement at your event in exchange for free signage and advertising of your event to their networks or another quid pro quo. Get vinyl banners printed and get permission to put them up in high traffic areas.

These are robust and can cost next to nothing to produce. Request eyelets so you can secure them effectively in outside areas. Also invest in pull up banner stands which can be used inside to promote your event and ask the venue if it can be displayed at the venue for a month or more in the lead up to the event.

Events like to utilise pop-up stalls or shops to promote events but take things that step further by having them pop up from one day to the next! Check the effectiveness of your different campaigns by testing two variations with a small sample and seeing which one performs the best.

Email marketing tools such as Mailchimp, make this easy for you. People have different preferences and this way you can find out which promotional approach is better so that you have better results.

More click throughs can mean more ticket sales so you have one shot to get it right. For loyal fans or followers, create exclusive wearable ideas like hats, t-shirts and tote bags as a reward and to turn them into a walking promo. It could be something like, for those who attended the first ever event, or registered for several years consecutively.

It also incentivises people to sign up each year because they get a nice thank you in the form of free stuff. Take your promotion on the road without the need to rent or hire signage vehicles.

You can get stickers or vinyls transfers for different parts of your car, or if you want a temporary solution, magnetic door or 3D roof signage. For example, turn existing blog posts into promo videos, turn videos into infographics and repurpose video interviews into blog posts.

Also go back to older content to refresh it, add new ideas and up-to-date information. Create targeted landing pages specific to the call to action that has been clicked so you can focus on the specific information that motivated the website visitor.

For example, if an individual clicked specifically through to information about the event location, they want to know how easy it is to get to, and perhaps local accommodation options. If someone clicked through for more information about the content, they want detailed information about whether it is suitable for their level of expertise and what they will get out of it.

Create the ultimate playlist, inspired by your event, and share it on Spotify, Amazon Music or other streaming services. Make use of the description box and get your attendees to start following the list.

If you have artists performing at your event they can also promote your event and share the ticketing link from certain platforms. Set up an interview for the event founder to share their story and the story of the event on a respected source that your target audience demographic reads.

The more inspirational the journey the greater the interest and this good be a great boost for ticket sales. If time is shorter find opportunities through the journorequest hashtag on Twitter to submit a short quote in your area of expertise and list the event name instead of the organization name.

Show your expertise by joining the professionals involved in your event together and writing an insightful eBook as a prelude to the event. This could be personal and include stories or it can specifically solve a problem but, either way, use it builds a connection with attendees.

The internet has a wealth of potential when it comes to event promotion but it can sometimes be tricky to figure out how to promote an event online. What will give the best results and where should you focus your efforts, particularly if you are working with limited time?

Online promotion is more than knowing how to promote an event on social media though that certainly can help! If you have a long lead time before the event, work on improving your SEO and answer long tail target questions your ideal audience ask and make sure the search results offers a clear answer for them.

Make sure you highlight your event and give a clear call to action to book tickets. Create an online community where people can connect before the event. Facebook or LinkedIn Groups are ideal for that.

Try to create a vibrant place and reasons for like minded individuals to come together and feel at home. Whether it is providing a sense of belonging or bringing together minds that could potentially explore business opportunities together creating a digital meeting space you can offer positive reflections back to your event.

Brownie points if you can get your speakers to stop by add a little something — start a discussion, make a comment, share some wisdom. Encourage teaser videos from each of the speakers talking about what they will discuss, request guest blog posts or interview those presenting.

If they have books published promote a book signing or meet and greet at the event. Create a list of event attendees and upload to Facebook to help find and target lookalike audiences that may also be interested in attending your event.

Facebook identifies people with similar or common qualities to increase the chances of a match. Invest a little budget in reaching these people via social media ads and it could pay off. Aim for a list of 1k people as a minimum to increase the accuracy. Build the hype and have influencers, entertainment or industry professionals that are involved in your event to interact with attendees before you arrive.

Not only does this attract those that signed up to get more information, it can get the event trending and intrigues others to check out the hashtag and your event information.

Go Live on Facebook from your site walk through. Do the same thing on Live for the host city or area too. Make sure you can tag the location of your event related posts so that they are easily searchable and potential attendees know exactly whether the location is suitable for them straight away without having to look.

Email marketing campaigns can be effective, you just have to learn how to stand out. Make sure you have a killer email list that you keep up to date, and improve your email subject line as well as the email content offering within to improve open rates.

Mass mailings are the biggest turn off, so always ensure that the content is personalized and uses first names. A strong strategy is to understand the pain points of your audience and to create and share humorous insights into the worklife of your attendees. Remarket to those that have visited your event website but never checked out.

Set up remarketing campaigns with strong call to actions to offer a reminder to book their place. For snapchat or Facebook, create an event specific filter that people can use for pictures.

Ensure that all of your guests enjoy themselves, then you can leverage the group of attendees in front of you by asking them to share about their experience on social media and with their colleagues. How This Helps You Market Your Brand: Similar to cross-promotion or hiring an influencer, having your attendees act as ambassadors for your brand will help broaden your reach organically and make people want to attend your future events.

This is one of the best pre-event marketing ideas — sharing recaps of past events to promote future ones ahead of time. This gets even easier when you are able to hire a professional photo or video team to handle this for you. How This Helps You Market Your Brand: You can still capitalize on the FOMO fear of missing out post-event, by creating hype in advance for your next event.

Social media platforms including Instagram, Twitter, Facebook, and TikTok have useful demographic information technology to help you target your desired audiences. Based on the demographics, location, and interests of your target customers, you can create and run targeted ads for your event marketing campaign on social media to help you reach those groups.

This data can also inform your initial strategy for your event marketing plan, so be sure to tap into this resource early in the planning process. How This Helps You Market Your Brand: Using targeted marketing through social media advertising is a great way to find your audience, grow your following, and promote your events in the process.

Use as many social media platforms as possible to reach the widest audience you possibly can. FOMO, or fear of missing out, is a major factor in swaying potential attendees that may be on the fence about coming to your event.

How This Helps You Market Your Brand: Making use of the powerful force that is FOMO will help generate buzz and drive ticket sales. Want to share information, ideas, product demonstrations, or training at your next event?

These educational event marketing examples can inspire your marketing team! You could include demonstrations, training materials, and other presentations to educate the group.

These can be done either in-person or virtually, but in-person may be more effective for the bonding aspect of this type of event. How This Helps You Market Your Brand: Entertain and engage your potential customers by inviting them to a session to learn about your company, product, or industry while bonding over a meal shared together.

Invite other business leaders to meet with you to share ideas, discuss topics that interest everyone invited, and share how your businesses might be able to mutually benefit one another.

This is an amazing opportunity to form new partnerships! How This Helps You Market Your Brand: This is a great way for your company to connect with other businesses in the same industry, form relationships, and showcase how you may be of use to related businesses.

Webinars are a great and less expensive way to host an event focused on your brand, as they do not require an expensive in-person venue and all the logistics that come with planning an in-person event. They are also quite flexible and scalable and can be used for a variety of session types.

A deminar is similar to a webinar, but specifically for product demonstrations. Again, being done virtually is a great way to save time and money as online events are generally far less expensive to host.

How This Helps You Market Your Brand: Giving your customers a dedicated demonstration and learning session will make them feel like your company cares about their clients, can help build brand loyalty, and also help them use your products as intended.

Another great educational event type are workshops. These can be either in-person or online, but typically involve some training, demonstrations, and hands-on learning all in one session. These can be standalone events or a mini-event within a larger conference or industry event.

How This Helps You Market Your Brand: Workshops are a great way to market your brand while also helping attendees increase their skill level and learn about your products directly from you! That wraps up our list of 44 great event marketing examples and ideas for every type of event!

file types: pdf, doc, docx, ppt, pptx. Request a Proposal. X Close. Learn More. Blog , Industry Insights. Creative event marketing ideas 9. Auction or raffle. Special guest events.

Guerrilla marketing. Product launch events. Donate tickets. Recruiting events. Team building events. Partner with another organization.

Create events within your event. In-person event marketing examples User conferences. Pop-up shops. Mixers and networking events. Community events. Race, swim, walk, ride, 5k. Experiential activations. Internal company meetings. Trade shows.

Fundraising galas. Holiday parties. Limited-time offers. Virtual event marketing ideas 8. Use event discovery websites. Improve your email marketing. Try ad retargeting. Word-of-mouth marketing. Craft an event website that will convert. Virtual summits. Social media event marketing strategies Partner with a sponsor.

Hire a brand ambassador or influencer. Hire a professional photographer or videographer. Make use of cross-promotion. Make attendees into ambassadors.

Share recaps of the event. Encourage sharing. Find your audience on social media. Promote on all platforms. Use FOMO to your advantage. Best event marketing ideas that are educational 5.

Lunch and learns. Industry roundtable. Related Posts. From Brand Management to Brain Management. From Metrics to Culture: A Deep Dive into AdWeek NYC.

Sustainability as a Practice: Elevating Meetings to Green Events. In an age where professionals are inundated with information and choices, standout event promotion is crucial to cut through the noise and capture attention.

How do you ensure your next event shines bright and reaches its registration goals? Whether on a shoestring budget or ready to make a big-budget splash, the right promotional strategy can be a game-changer. If there are customers, leads, or particular people you want to attend your event, you may need to go the extra mile to secure their registration.

Send out mystery boxes with intriguing items related to the event — or swag — to build anticipation and curiosity. Highlight the opportunity for attendees to earn professional development credits or certifications by attending specific sessions.

Ask partner organizations to share the event and opportunities with their members. Use platforms like Cameo to have celebrities or influencers send personalized video invites to key invitees like customers, high-value leads, and others. Or ask your high-powered keynotes or speakers to record personalized video invites that you or they can send out.

Start by creating a Spotify playlist for your event. Then, invite attendees to add their favorite tracks — or submit them for vetting first — to foster community engagement. Want to create a real, lasting impression? Send high-value perspective attendees something edible!

Set up a private Facebook group or Slack channel for registrants to connect, discuss topics, and share their excitement before the event.

Tease to these exclusive groups on the registration page and in your emails to invitees. Just be sure that you have someone on your team managing these communities and keeping the conversation active so it has value for participants.

Use clips from previous events, testimonials, and highlights to create a compelling video that showcases the value of attending. Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.

For example, include the number of attendees, types of industries and companies, and other helpful information. Also include testimonials and user-generated content from past attendees on your event website to show prospective attendees that real people attend your events and real people love your events.

Collaborate with industry influencers to share event details on their social media platforms or blogs, amplifying reach. Create social media images and copy for speakers to copy and paste on their social media easily. A simple Starbucks gift card can go a long way.

Provide early bird discounts for the first registrants or special offers for returning attendees. Or offer group discounts to get more people from target businesses to attend together increasing the chances of lead generation. Give registrants a unique URL to promote the event on their social channels and reward them with gift cards, exclusive with keynote speakers, or special swag.

Use platforms like Instagram or Facebook to showcase live event preparations, interviews with speakers, or venue tours. Or, start a challenge on TikTok or Instagram, encouraging users to recreate a specific dance or scene related to your event and offering free tickets to the most creative entries.

You can also create pre-event podcast episodes featuring event speakers, vendors, sponsors, and exhibitors. Then, parlay recorded sessions from your event to use in the promotion of future events or as part of your day marketing strategy. Use tools like Typeform or Google Forms to gather input on topics, speakers, or activities attendees want to see.

If a prospect clicks on the event registration link but still needs to complete the process, send them a personalized follow-up email within 48 hours highlighting the benefits of attending.

Sample promotion events - 13 Event Promotion Ideas · Optimize your event registration website · Offer early bird discounts · Leverage social media · Use ad These 15 sales promotion examples offer super-effective ideas to increase sales, raise brand awareness and encourage repeat business! 6 event promotion examples to increase registrations · 1. Leverage gamification to increase attendance · 2. Host exclusive events for registered Get inspired by various examples to promote your next event on social media, including pre-event, during the event and after-event posts

INBOUND is a separate brand from HubSpot. It's not just an event for our customers. It's an event for any marketer, sales, or service professional who wants to learn more and educate themselves. To do this, separate the event brand from your company brand. Have a different website, different colors, different messaging, etc.

This will help attract people who don't know about your company and are just coming across the event. Of course, email marketing is a major way to reach your current audience.

You should promote your event via email to different segmented audiences. This will help let everyone who knows about your company know about the event. Plus, you can offer email subscriber discounts to incentivize current fans of your company to attend.

One of my favorite event promotion strategies to follow as a consumer is to watch behind-the-scenes posts. I love a good BTS Instagram story or post showing how a company is preparing for an event.

Leading up to your event, post about it on social media. Post about the people you have coming to your event, or any cool decor items. This will get your followers excited about the event and could persuade them to buy a ticket. We all know that social media is where people spend a lot of their time.

If they've come across your company or other event promotion, social media retargeting ads are a great way to stay top of mind. You want people to come across your brand continuously and to remind them about the event. Even if someone thinks an event is a good idea, they might not buy a ticket right away.

Retargeting is a great way to get those customers at a later date. While you're promoting your event, a great way to talk to attendees or people who are thinking about registering is through an event hashtag.

This will help you track mentions and stay in the conversation with people who want to attend your event. This could also help get you trending and increase the number of people who are aware of and see your events. During the event, again, this is a place for people to ask questions and for you to interact with attendees.

Collaboration is one of the best ways to promote your event. Consider having event sponsors that will want to promote the event for you.

You can also have brand partnerships where you work with other companies who will tell their audience about your event. Additionally, promote the heck out of your keynote speakers or any influencers that you're working with.

This is a great way to tap into their audiences to get the word out about your event even more. It's important to take advantage of other people's following so people outside of your audience hear about your events.

If you've run social media contests before and have had success, a social media contest or giveaway might be a good way to get the word out about your event. You can host a contest where the winner will get tickets.

Maybe they have to like your posts or comment and tag some friends. Either way, social media contests will help you garner awareness. A fun way to promote your event is to use a social media filter. You can create one especially for your event and showcase it on your social media.

If you get other people to use the filter, then you'll be promoting your event to their audiences automatically. We can't discuss event promotion without talking about social media ads. Using an event hashtag also provides your community with a way to stay connected while sharing user-generated content UGC.

This not only tightens bonds within your community. The resulting UGC and word-of-mouth marketing can also help attract more potential attendees and, in turn, increase ticket sales and registrations.

Keep the social conversations going by including your hashtag in the posts you share pre-, during, and post-event. And make it easy for your event community to continue interacting on social channels using one familiar, easy-to-remember hashtag.

Go beyond creating infographics with videos, motion-graphics, and short-form filmed testimonials to share on social media channels. For example, behind-the-scenes, sneak-peek videos give the event audience a glimpse into the valuable experience awaiting them.

Consider co-promoting your promotional videos with sponsors, speakers, and potential influencers on social media to reach a larger audience. Plus, they can share their excitement with others in real time. Live streaming your event to social media channels can help you score some last-minute registrations.

Plus, you can repurpose the stream for additional marketing activities after the event is over. And getting more eyes on your social media feed helps grow your event community. By teaming up with influencers, you can seize the marketing moment — and their sway — to drive interest in attending your event.

Seven out of 10 marketers think influencer marketing reaches the right audience better than other marketing tactics. Because influencers come with pre-existing genuine relationships with their audience. Keep in mind that influencers typically charge a fee for their services.

Then, seek to collaborate with an influencer to promote your event on social media, email, and other marketing channels. They initially expected attendees, but after Taylor and Hill tapped YouTube influencers, CEOs, music executives, and creatives to present, almost 4, people registered for the event.

QuarantineCon saw so much success that the event series continued. And it attracted more community members because attendees sang its praises. Loyal community members already value your brand and are excited to attend your event. So why not let these folks help give your event promotion a boost?

Consider creating a referral program to incentivize loyal members of your audience to tout your event. Games and friendly competition are often hard to resist Wordle, anyone? So, running social media contests and giveaways can inject an element of fun and playfulness into your event promotions.

Games and contests can also creatively nudge your event community to spread the word on social media. Want to give your event a boost? Consider investing in paid advertising on social media platforms.

While this event promotion idea comes with hard costs, it can be highly effective. One tactic is to create look-a-like audiences based on your past events. This can help you reach new-but-similar audiences who are likely to be interested in your upcoming experience.

Additionally, think back to your audience research to determine which social media platform your audience prefers. Develop a safety net that catches potential registrants who might have slipped through the cracks for one reason or another. Search engine marketing SEM and social media retargeting are a few ways to keep your event top of mind and prompt ongoing consideration to attend.

Craft your ad copy, visuals, and CTAs so your retargeting efforts create a relevant experience for your potential registrants. Since retargeting is all about reaching people who have already interacted with your brand, your ads will be conveniently positioned where your audience hangs out online.

And, your event promotions will continue to make cameos reminding people to register soon. Use the human inclination toward name dropping to your advantage. Celebrities, musicians, authors, and admired industry thought leaders are an irresistible way to attract event registrants. Or consider the Wildlife Conservation Network inviting revered primatologist, Jane Goodall, to speak at their event.

Hinting at surprise celebrity appearances can pique audience curiosity and drive them to register for your event. Remember, you're not promising to simply host an event.

Tangible gifts and experiences help build relationships with potential attendees because providing them with something thoughtful encourages reciprocity.

Aiming to offer value and delight at every touchpoint will have attendees eagerly recommending the event to everyone they think would benefit. Have potential VIP or high-value attendees in mind?

Want to boost attendee engagement? See how RFMS used gamification to add more fun and excitement to their event! Again, FOMO can play in your favor and increase registrations, so think about hosting some exclusive pre-event activities only for registered attendees.

Again, make sure pre-event promotions mention these events so attendees register sooner rather than later.

Similar to the gamification idea, offer some exciting prizes and tie them to registrations. For example, run a pre-event promotion where attendees are entered into a drawing to win a prize if they register by a specific date.

Offer tiered pricing where ticket prices increase as the event approaches, and use a countdown ticker showing the price increase to create a sense of urgency. Then, promote the price increases across your marketing channels, including email, social, and the event registration page.

It offers a prime opportunity for pre-event engagement and serves as another incentive to encourage early registrations.

Communities also have the added benefit of keeping your attendees engaged even after your event ends. Check out our on-demand webinar, Attract, Engage, Convert. Sponsors crave exposure, so give them skin in the registration game. For example, sell a sponsor package where select vendors can offer a promo code for a discounted ticket.

It not only gives the sponsor increased exposure, but attendees will spring into action to purchase discounted tickets. Finding the right sponsors to help boost registrations is important. The key to effective event promotion requires identifying your event goals, understanding your audience, and using the right promotion channels and strategies to close the deal.

As an event marketer, you already juggle multiple hats, and the last thing you need is another point solution. Unlike other event technology platforms, Webex Events provides a fully-customizable end-to-end event management solution equipped with best-in-class event promotion capabilities.

Core features like event gamification, full branding and customization of all pages and features, seamless video and live streaming, powerful messaging tools, dynamic ticketing and registration , and of course, real-time metrics ensure you reach your target audience and hit attendance goals.

Webex Events is an all-in-one event management solution that uses drag-and-drop technology and requires no coding or technical know-how. Anyone can design, promote, and execute world-class events! Consider this testimonial from Raluca Cadar, Executive Director of The Protein Society, who recently planned her first virtual event using Webex Events.

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