Not only should you focus on gifts, but you should also pay attention on other products being used during the event. If you are giving away free drinks at trade shows, these branded jiggers will surely help you mix the best-tasting drinks that visitors will love to have.

A burlap pouch not only serves as a cooler, but it also makes great packaging for beer and bottled drinks. Some of the brands that had success in using a burlap pouch for drinks packaging is Lone Whiskey.

Drinks Promotion Ideas — Custom Burlap Pouch. In this blog, you will see how Lone Whiskey customized a burlap pouch as its packaging. The color, texture, and uniqueness of the material add a nice touch to their display.

Further, the pouch makes it easier for customers to carry the bottles. Promotional Chairs Branded container pop-up stores are trending today. The flexibility and mobility of such retail outlets make them a really popular choice for startups and events. So, make sure to complete the look of your liquor pop up stores with a wooden chair with a beer-shaped back.

This will make your store look more inviting. People will love to spend time in your even if they can rest for a while. Drinks Promotion Ideas for an Event Manager- Promotional Chair with Beer Shaped Back.

Make your events extra cool with these inflatable ice buckets! As these ice buckets are lightweight and easy to set up, they are ideal for any event. Carry multiple bottles in one trip with a beer caddy! Get the box branded with your company name to create a finer visual impact on your target customers.

Custom Beer Caddy — 5 Reasons Your Brand Needs It. Are you looking for mew drinks promotion ideas for future brand activation campaigns? Here, at ODM, our merchandisers and designers work hard to stay updated with the latest trends in drinks marketing.

We can help you come up with ingenious product ideas to promote your brand. The Cocktail Hub Articles How To Deliver a Successful Drinks Sampling Campaign. Why Choose a Drinks Sampling Campaign? The Cocktail Service supplied a drinks sampling team for Greenalls Gin at Epsom Racecourse Liquid on lips really does work.

This is down to several factors: Weak operational planning Poorly trained sampling teams Choosing the wrong locations for driving trail Sampling at the wrong times Campaigns that fail to engage or do not adequately collect data on touchpoints In essence there are costly mistakes to avoid but we hope this article might assist drinks brands in delivering effective alcohol sampling campaigns in the UK.

What To Consider When Planning a Drinks Brand Activation? Here is a deeper dive into some of these: Campaign Strategy Every sampling campaign needs a strategy. Operational Plan As a drinks brand owner or brand manager the operational plan is a vital cog in the success of your drinks sampling campaign.

You will need to consider: Budget — how much budget do you have for your sampling campaign? You will need to consider staffing costs, logistics, product, agency fees, asset production costs and any associated costs with location fees The types of locations you are targeting— sporting events, on trade locations or festivals?

What number of locations do you want to sample at? What is the approximate length of the campaign? Choosing a Sampling Agency Case Study: our alcohol sampling campaign with Malfy Gin This is a key decision to get right.

Ask yourself: Is there chemistry between the brand and staffing agency? Do they share your values? Do they specialise in the area that your brand sits within? However, there are certain non-negotiables when it comes to effective sampling staff for an activation: Engaging Personality — this is the key trait you need from experiential sampling teams.

Effective sampling activation relies on engaging with consumers and building a connection between the brand and consumer in a very short space of time.

Training — knowing the brand inside out, the key campaign messages and the deliverables for the brand are vital. They should be aware of how to drive first purchase by knowing where the product is available both on and off-trade. Energy — sampling is a tiring and sometimes repetitive marketing activity.

Ensuring that the agency selects, and briefs staff with this in mind is crucial to maximise ROI. Other Considerations The key areas to focus on when building a campaign are above, they are the areas where you will need to invest your time and expertise for the best possible results.

There are though a few other elements to keep in mind: Legislation Understanding and adhering to licensing laws is important to ensure your activity is legal. Alcohol Sampling Campaigns: More Complex Than They Look Although drinks sampling looks relatively simple it is easy to get it wrong and waste money.

Share Keep Up To Date All things drinks… the latest trends, events, products and news from The Cocktail Service. Recommended Articles Articles 8 Amazing Drink Brand Activations. Articles How Can Drinks Brands Reach Their Audience In ? Articles How To Staff A Brand Activation Successfully.

How to increase ROI with a Mobile Bar at a Brand Activation. Not only is it efficient in giving your bar vast marketing mileage, but it also amplifies word-of-mouth marketing.

For example, you can create a buzz online by asking users to post their funniest drunken moments. Then ask them to upload their entries on their social media accounts, together with a trendy hashtag. Another example is to create competitions where consumers tag a few friends, follow your socials, and reshare posts on their profile.

Check out this example from Stoke House. Weekends are inevitably the most hectic days of the week for bars. Make every day exciting by organizing various events from Monday through Sunday.

Due to so many bars to choose from, consumers would prefer to read reviews and check ratings. This is why encouraging consumers to write reviews is one of the best social media ideas to advertise your bar. This is an excellent way to persuade customers to drop by your pub.

If you have a subscription plan with Penji, you can log in and click Create New Project. We ensure that we hire the most skilled and professional graphic designers. But we encourage you to be specific with your design brief.

This way, the designer assigned to you will understand all your instructions. Wait 24 to 48 hours for the first draft while taking care of other important stuff for your business.

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Looking for new ways to advertrise drinks? Here are some brilliant drinks promotion ideas an event manager should consider for their next big event Host an event-based promotion during a traditionally slow period, such as Movie Night Monday or midweek Trivia with beer, coffee, and popcorn As a veteran event staffing agency, we have staffed alcohol promotions and samplings for some of the biggest beer, liquor, and wine brands around as well as

Video

For bars and pubs, video marketing works better than long-form content. That said, introduce new drinks or cocktails in a fun video with some Drink Promo PSD ; Free PSD delicious bubble tea facebook template · drink template · drink design · boba ; Free PSD food and drink social media post template For example, organize a “Salsa Night” to invite customers to dance and drink the night away: Drink sample promotions

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Drink sample promotions - Drink Promotion Ideas: How to Boost Sales · 1. Happy hour sales · 2. Screen popular events · 3. Create and share moments · 4. Loyalty rewards program · 5. Working Looking for new ways to advertrise drinks? Here are some brilliant drinks promotion ideas an event manager should consider for their next big event Host an event-based promotion during a traditionally slow period, such as Movie Night Monday or midweek Trivia with beer, coffee, and popcorn As a veteran event staffing agency, we have staffed alcohol promotions and samplings for some of the biggest beer, liquor, and wine brands around as well as

Does the agency have good case studies and clients? Who do they work with year to year? How does the agency select talent and what frameworks do they use to monitor their effectiveness? These are just a few of the questions you should factor into your decision making when selecting an agency to work with.

Both agency and brand will need to work very closely in delivering the right product fit from when staffing a brand activation. For example, a whisky brand may require a different brand fit in terms of staff look and feel from a craft beer brand.

However, there are certain non-negotiables when it comes to effective sampling staff for an activation:. Although this will be the responsibility of your agency to deliver, brands should be involved beyond the brief to ensure the best possible outcome.

The key to good marketing is data and interpreting that data, and without it you will fail to measure return on investment. A good metric to look at in the simplest sense is cost per customer touchpoint or cost per sample CPS.

This will give you a good foundation metric to understand what the cost is to engage with consumers and can be used across multiple marketing tactics from social media campaigns to tradeshows.

Otherwise, the data you collect from your sampling campaigns is a wide opportunity. You could run a competition and collect contact details for remarketing. There is an opportunity to collect topline demographic information such as gender. You can gather feedback on reaction to the product or ask the simple question — would you buy in a bar or did you enjoy the product.

The insights you gather will be largely dependent on what you want to achieve based on your campaign strategy and where is your drinks brand in its lifecycle? Aside from having a clear understanding of the metrics you want to track, you will also need to understand how your chosen agency will process this data and distribute it to you.

There are a few options for data collection such as driving consumers to a competition via a sign up. However, we tend to collect our data via tablet and will do this live while sampling with consumers. This ensures accurate information and the highest ROI from a data collection perspective. The key areas to focus on when building a campaign are above, they are the areas where you will need to invest your time and expertise for the best possible results.

There are though a few other elements to keep in mind:. Understanding and adhering to licensing laws is important to ensure your activity is legal. Samples need to be of the correct legal size, responsible drinking guidelines must be adhered to including Challenge Pro tip: The Portman Group has a useful document on best practices for sampling.

Selecting the right location for your campaigns is important. You need to ensure it has the right demographic for your brand and has adequate footfall or indeed is not too busy. The location must be seasonally relevant to your product sampling Irish Cream Liqueur in August is not advisable!

Ensuring you choose the right locations and the right timing is a nuanced but highly important decision to make. Although drinks sampling looks relatively simple it is easy to get it wrong and waste money. To find out more about how The Cocktail Service could support your next sampling activation contact us here.

Make Enquiry. How To Deliver a Successful Drinks Sampling Campaign March 24, by Tom Bronock. The Cocktail Hub Articles How To Deliver a Successful Drinks Sampling Campaign.

Why Choose a Drinks Sampling Campaign? The Cocktail Service supplied a drinks sampling team for Greenalls Gin at Epsom Racecourse Liquid on lips really does work. This is down to several factors: Weak operational planning Poorly trained sampling teams Choosing the wrong locations for driving trail Sampling at the wrong times Campaigns that fail to engage or do not adequately collect data on touchpoints In essence there are costly mistakes to avoid but we hope this article might assist drinks brands in delivering effective alcohol sampling campaigns in the UK.

What To Consider When Planning a Drinks Brand Activation? Here is a deeper dive into some of these: Campaign Strategy Every sampling campaign needs a strategy.

Operational Plan As a drinks brand owner or brand manager the operational plan is a vital cog in the success of your drinks sampling campaign. You will need to consider: Budget — how much budget do you have for your sampling campaign? You will need to consider staffing costs, logistics, product, agency fees, asset production costs and any associated costs with location fees The types of locations you are targeting— sporting events, on trade locations or festivals?

What number of locations do you want to sample at? What is the approximate length of the campaign? Get a Quote. Additional Areas of Expertise Brand Ambassadors Event Staffing Promotional Models Trade Show Staffing Promotional Staffing Street Teams Auto Show Staff Bilingual Brand Ambassadors Brand Activations Campus Marketing Conference Staffing Corporate Event Staff Costume Characters and Mascots Entertainment Marketing Event Emcees and DJs Event Hosts and Presenters Event Marketing Staff Experiential Marketing Staff Festival Marketing Food and Beverage Sampling Food Truck Marketing Guerrilla Marketing Lead Generation Staff Mobile Marketing Tours Pop-Up Events Product Demonstrators Product Sampling Events Publicity Stunts Retail and In-Store Marketing Tailgate Marketing Guerrilla Projection Mapping.

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