Skip to content. What is OptiMonk? Build your list Increase sign-up rates from single to double digits. Increase sales Help visitors shop and boost ecommerce revenue.

Grow AOV Maximize Customer Lifetime Value with proven tactics. Stop abandonment Explore powerful strategies to win back lost sales. BY TYPE. BY GOAL. BY BUSINESS PROFILE. ON DEMAND. Whenever possible, gift your own products Giveaway tools you should have 6 giveaway emails you should send with examples What to do after the giveaway.

Why should you use email giveaways? Email marketing is a far superior way to run giveaways. Image source: Shortstack A carefully designed email giveaway will boost all of your social media profiles and can lead directly to more sales.

Whenever possible, gift your own products. Giveaway tools you should have. Giveaway email 1: 10 days before takeoff The first giveaway email should go to your existing email list.

Cheers, company name team Giveaway email 2: Launching the giveaway contest The launch day giveaway emails should not only have the right copy, but also be visually appealing. Image source: Woorise Giveaway email 4: Engagement email The fourth giveaway email in the sequence is there to re-engage with contestants.

Image source: ReallyGoodEmails This email should repeat how they can improve their chances of winning, especially because some of your recipients probably marked the thank you email as read without actually reading it— it happens!

Giveaway email 5: Last call email This giveaway email should trigger the good old fear of missing out, or FOMO.

Image source: ReallyGoodEmails Giveaway email 6: Thank you for participating The giveaway email announcing the winner is a tricky one, as most people will feel disappointed. Image source: ReallyGoodEmails Also, you can notify them if more giveaways are coming in the future or if you plan to run a special sale for the upcoming holidays.

What to do after the giveaway. You can also record a video of the interview and add that positive feedback to your testimonials page. After the giveaway ends, the first few emails should also talk about the main prize. Release social media posts about giveaway statistics: let everyone know how many people participated, how many new subscribers, likes, followers, and shares you got, the total prize pool, and when they can expect the next giveaway.

All of this will draw even more attention to your pages and make it easier to organize a successful giveaway in the future. Wrapping up. Share this. Next Post Sumome vs OptinMonster vs OptiMonk: Which One to Choose?

Written by. Helga Zabalkanska Helga Zabalkanska is a CMO at Newoldstamp Startups backed and MySignature. YOU MAY ALSO LIKE. What is a Good Website Conversion Rate for Ecommerce Stores in ?

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Justuno OptiMonk vs. Nosto OptiMonk vs. All rights reserved! Terms of Use Privacy Policy Cookie Policy. The template automatically comes with 2 pre-set entry actions which ask users to view a TikTok post or video and follow you on TikTok. The great thing about the view a post action is it lets you embed the TikTok video right inside the giveaway widget.

Speaking of bonus tasks, this example also uses the refer-a-friend action to spread the word on other social media networks.

As a result, the company can attract many more visitors to their giveaway page and, ultimately, more entries and leads. Next is a landing page created for a Facebook contest. This giveaway design is a simple page with no extra information to distract people from the primary goal. The bright giveaway background adds color and movement to what would typically be a dull page.

And it draws the eye to the center, where a simple widget has all the information for the contest. This Facebook landing page example offers an Amazon gift card as the prize and clearly states that with bold headlines and descriptions.

Related: What Happened to Amazon Giveaways? Therefore the ways to enter include visiting the brand on Facebook and viewing a post.

The refer-a-friend action is a simple way to get more entries by sharing the giveaway with their network. Next up, we have a landing page focused on running a giveaway to coincide with a yearly holiday: Black Friday!

These reasons are:. You can see the total entries, which adds social proof , while the time remaining to enter reaffirms the sense of urgency.

Then all you have to do is enter! Our 3rd giveaway landing page highlights a brand using the power of imagery to give a product away in a Twitter contest.

A product or service giveaway is a great way to boost brand awareness and build a buzz around your business. The most powerful aspect of this landing page giveaway design is the background image to complement the product.

Site visitors will have no issues picturing themself on a tropical beach wearing that tank top. It connects on an emotional level that drives home the urge to enter. This contest uses the RafflePress giveaway contest template designed to grow their Twitter following and increase engagement on Twitter.

So the ways to enter to increase their Twitter followers are automatically added to the widget. It saves time during the setup process and offers a laser-targeted way to reach their desired goal.

You can learn how to do a Twitter giveaway here. The following example of a giveaway landing page differs from the rest. This business uses the RafflePress Pre-launch Campaign contest website template for marketing its website before launch.

Adding a giveaway to your coming soon page is an excellent tactic for your marketing campaigns. The contest drives traffic to your page and keeps people engaged with your brand.

The ways to enter this competition encourage people to interact with your brand on social media and grow your email list.

And the result is more people interested in your new website, engaging with your brand, and becoming qualified leads. You can learn all about the different RafflePress actions here. Instagram is a great place to run contests due to the image-focused nature of the platform.

But having a dedicated landing page for your giveaway on Instagram makes more sense than creating a simple post. In the Instagram giveaway example above, you can also evoke an insta-worthy presence on your landing page.

But while doing this, you can make your giveaway design more interactive to entice more people to join in. By using the user-generated content actions included in RafflePress, this giveaway design easily lets people upload a photo.

So you can transform a simple follow-and-like contest into an engaging photo contest. The Instagram entry options help you grow your followers and get more likes on Instagram. This example is one created for a YouTube giveaway aimed at site visitors who stream games.

In this YouTube contest example , we want to draw your attention to the prize on offer. This kind of prize has the chance to draw in a bigger crowd eager to get their hands on it.

And because the contest entry options are related to a platform well-known to streamers, the audience targeting is ideal. The easiest way to create a landing page for giveaways is to use the giveaway landing page software option in RafflePress.

RafflePress is the best WordPress giveaway plugin for running viral contests. It includes several premade giveaway templates that allow you to get started quickly. You can use its drag-and-drop giveaway builder to build your giveaway widget in just a few minutes. That includes adding easy 1-click entry actions, instantly generating giveaway rules, customizing your design, and more.

RafflePress allows you to easily create a giveaway landing page without writing a single line of code. To set up your page, first, follow these steps to create an online contest with RafflePress.

After creating your giveaway widget, go to Settings » General from your giveaway setup page in WordPress. Then find the Page Permalink heading and enter a URL for your contest.

Make sure to keep your URL short and memorable. Now click Save to confirm your changes. The entire process takes just a few minutes, so you can start attracting tons of giveaway entries in no time.

You can also use a landing page builder to design a giveaway landing page. A page builder lets you add more functionality to your page to boost leads and entries.

We suggest trying SeedProd , the best WordPress website builder. It lets you create any type of page visually, without code. You can start with a premade giveaway landing page template, customize it with the drag-and-drop editor, and see the changes in real-time.

SeedProd also comes with a dedicated RafflePress block, allowing you to embed your giveaway with a few clicks.

Using SeedProd for your giveaway page gives you more control over your design, making it even easier to convince users to enter. Click here to get started with SeedProd. There are many ways to promote your giveaway, including via email marketing, social media sharing, and referrals.

Here are some contest promotion ideas to help. We hope this article has helped you find powerful landing page examples to inspire your giveaway.

We also hope you understand why successful giveaways use attractive landing page designs. But remember, the easiest solution is to create your giveaway on a landing page with RafflePress.

You can also find us on Facebook and Twitter for more helpful posts like this. Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.

7 Fundamentals For A Successful Giveaway Landing Page · A compelling headline and subheading · Clear and concise copy · Eye-catching images and The 5 Best E-Commerce Giveaway Examples You Can Copy · 1. Melted Soapery · 2. Airmid Beauty Secrets · 3. Colorful Natalie · 4. TOMS · 5. Revelry 6 contest landing page examples · 1. Healthy Rich writing contest landing page · 2. AS Roma quiz contest landing page · 3. Marketing Agency Growth Giveaway

Sample giveaway site - Looking for giveaway landing page examples? Check out these awesome examples to promote your giveaways and skyrocket your sales online 7 Fundamentals For A Successful Giveaway Landing Page · A compelling headline and subheading · Clear and concise copy · Eye-catching images and The 5 Best E-Commerce Giveaway Examples You Can Copy · 1. Melted Soapery · 2. Airmid Beauty Secrets · 3. Colorful Natalie · 4. TOMS · 5. Revelry 6 contest landing page examples · 1. Healthy Rich writing contest landing page · 2. AS Roma quiz contest landing page · 3. Marketing Agency Growth Giveaway

YouTube users were required to complete their submission by leaving a comment on the video. The prizes on offer are exclusive products and items that will draw a specific audience.

The audience being hardcore DC Comics fans and comic book collectors. DC could have mixed things up here by adding Batman and Superman products to draw a larger audience. However, they took a more focused approach to promote their new Blu-ray release by sticking to a Suicide Squad themed giveaway.

This suits DC just fine as they are mainly trying to attract Suicide Squad fans to the giveaway. Its the Suicide Squad fans that will most likely want to own the blu-ray.

They will probably buy the Blu-ray afterward if they were not successful in the giveaway. The concept of this giveaway is indeed excellent. However, it seems like this giveaway is reserved only to DC comic book readers. There are tons of Suicide Squad fans out there that do not necessarily read the comics.

Why not leave this giveaway open to them as well? Also, DC could have used this giveaway to build their email list and social media followers. DC has an online comic book service which could have also been promoted. They could have used this giveaway to direct entrants to their service.

We all know how passionate comic book enthusiasts can be. You can only imagine the disappointment in those that did not win this awesome prize.

DC could have given a gift to everyone that entered. This can be a coupon for their store or a free digital comic of their choosing. They then had to upload the image to a website to complete their entry. Five winners were selected daily, adding to a total of winners.

This works out to 50 bags of chips per winner. This prize can potentially attract a lot of low-quality leads. However, the giveaway still makes for a great PR stunt that creates brand awareness. This giveaway is an excellent example of using a giveaway to build brand awareness while generating tons of UGC.

Lays could have also used bonus actions to get social media users to share the giveaway and refer friends. These actions will generate more exposure for the giveaway, and it will increase the number of people who enter.

com hosted a giveaway that had one lucky winner walk away with a new car! The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers.

People were requested to register with their email address to enter. Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway. A massive prize in the form of a new or used car from the Shift platform.

com that are below that price. Shift was also kind to allow the winner to take a car that costs more. As long as the winner pays in the difference. The prize is fantastic! But then again, it is a prize that can potentially attract too many poor quality leads. Assuming that the best leads for Shift are people who need a car and can afford one.

The format of this giveaway is superb. They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts.

Shift could have aggressively promoted the giveaway on social media, email, and on their website. They could have also invested in paid ads on social media and Google. The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize.

Sure, an awesome prize will bring in more leads. However, if you invest just a bit more in marketing, your giveaway can get much more exposure. More exposure can lead to more referrals and social media shares.

This means more leads and social media followers. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.

All the giveaways above giveaways might seem very different from each other. However, they do share some similarities.

These growth hacks can potentially be the recipe for hosting a successful giveaway. While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page.

Their entry method requires participants to submit some form of media. People had to create their own Lego build to enter the Lego Contest.

Apart from getting other people to produce tons of branded UGC for them, these brands used their giveaways to create a buzz around their brand. Imagine a bunch of friends getting together to create the ultimate Lego build. The Lego brand name will be deeply rooted in the minds of those people for the hours it takes to create their build.

In the giveaway and sweepstakes examples above, the prizes were carefully selected to match the expectations of the brand. You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize.

Determine the main goal of your giveaway. Then structure your giveaway to achieve that goal. Use all of your marketing channels to get the word out. Let everyone know that your giveaway is live. Announce the winner of your giveaway by email, social media, website, etc.

Determine a goal for your giveaway. This can be anything from increasing social media followers, website traffic, or email lists.

You can also host a giveaway to direct people towards completing specific tasks. First impressions seem positive; you like their brand and products. Their prices and shipping costs seem reasonable. With literally millions of other brands out there, why not shop around?

Image source. All you need to do is enter your email address for a chance to win a totally free product. What have you got to lose? They help brands grow their marketing lists, giving them the opportunity to transform one-off website visitors into engaged ecommerce leads and, eventually, paying customers.

As with any campaign, the first step to planning a promotional giveaway is to define the objective s you hope to achieve. Common goals include:. If they love browsing necklaces or buy a new bed cover every six months, you can hit their inbox with a targeted promotion at exactly the right time.

Many brands use promotional giveaways to increase engagement on social media and grow their follower counts, just like in this example from our pals at Haute Hijab :.

Most of these contests follow a similar format, offering followers the chance to win a prize in exchange for:. This is an easy way to reach new audiences on social media—although, clearly, there are no guarantees that those people will follow you or engage with your content let alone buy from you.

Rather than asking customers to comment on your social posts or give you their email address, task them with sharing photos and videos of them using and enjoying your product.

Referral campaigns are typically about generating sales instead of leads. So they tend to offer more attractive, guaranteed rewards. Rather than giving participants the chance to win a prize, you might offer a free product or even a cash incentive to both the referrer and the referred customer.

Like any type of promotion, it makes most sense to launch your giveaway campaign during slower sales periods for your brand. Beyond that, build your launch around times when engagement is highest across your chosen promotional channels. For instance, the best time to send emails is generally on Tuesdays and Thursdays….

Done well, promotional giveaways can grow your marketing list, generate customer referrals, and drive sales and revenue. Get it wrong and you risk devaluing your brand and turning off loyal customers.

Here are five best practices to boost your chances of running a successful giveaway…. Or if you want to capture more email addresses, try targeting new customers visiting your website via onsite popups. The easiest solution is to give away your own products. With a little creativity, you might be able to identify a theme and prize that makes for a more engaging contest.

For a brand like The White Company , which sells luxury homeware and clothing, the most obvious strategy is to offer up a fancy duvet set or a botanical candle as a prize. Instead, it gave customers the chance to win a mini-break at a luxury cottage on the English coast:.

Because The White Company helped style the property, effectively creating a physical case study for its whole aesthetic ; something aspirational to inspire its audience.

As with the Haute Hijab example I shared earlier in this article, the most obvious approach is to make social engagement a key element of your campaign—prompting followers to comment on a post or tag a friend in order to enter.

But you can also leverage platforms like Instagram and TikTok to raise awareness of your giveaway and direct followers to register on a dedicated competition landing page. In the marketing world, simple is always best, and giveaways are no different. Sure, your legal team will likely want to cover your back with a bunch of terms and conditions.

But the overarching rules of the competition—how to enter, what the prize is, and when the winner will be announced—should be easily digestible.

National lotteries are a good example. They give away millions of dollars, yet all you have to do to enter is buy a ticket and match some numbers. Anyone can understand it. As tempting as it sounds, offering a new iPhone in your giveaway will do little good for you.

Because attractive but irrelevant prizes are spam magnets. Instead, keep your prize relevant to your products and your value proposition.

Before planning your next giveaway, make sure that it serves your conversion goals. Rather, it speaks to your buyer persona. With a relevant prize that resonates with your buyer persona, you can actually promote your online store, on top of collecting email addresses.

Take this example by J. Crew Factory :. The company hosts a spring giveaway on their site and creates a dedicated landing page for it. The big prize is a package that includes a gift card winners can spend on J.

If you want to make the prize more desirable, you can combine a gift card with other things, as J. Crew Factory does. This way, visitors will get the chance to try your products.

And it increases their likelihood of becoming return customers. Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional. Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox.

One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest. With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next.

Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign.

Take a look at this example by Jysk Vin :. To encourage shares of your contest, you can use the RafflePress viral refer-a-friend action without worrying about breaking any Facebook rules and guidelines. To enter, users have to comment with their favorite Christmas song for the chance to win the free book.

Managing tons of comment entries can be time-consuming, so your best bet in replicating this giveaway is to run a book contest with RafflePress. In this example, WPForms, the best WordPress form builder plugin, used RafflePress to grow their Facebook group with a giveaway.

As a result, many of their existing customers chose to join the group for tips, tutorials, support, and special deals. You can check out the full WPForms case study here. The easiest way to run a Facebook giveaway is with a giveaway app like RafflePress. With RafflePress, you can host your Facebook giveaway from your WordPress website while promoting it on Facebook.

This not only boosts brand awareness on Facebook but also drives tons of traffic to your business website.

You can learn more in our Facebook documentation. The easiest way to pick a winner for your Facebook giveaway is to draw one randomly. RafflePress includes a random winner picker to help you do this easily. We hope these Facebook giveaway examples have given you the confidence to drive targeted traffic to your website and grow your business with successful contests.

And if you want to find out why you should NEVER buy Facebook likes , check this out. Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

This is so helpful! Thank you for sharing these amazing tips I was looking for the same information. Great tips you have shared. I like to visit you here. Well written and very informative.

Much obliged to you for sharing about coupons and offers. I guess I am confused because in one of your articles you say you cannot encourage people to share a post or tag people, but yet in this article there are examples doing just that.

Hi Kim, thank you for your comment. We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow.

Do NOT use keywords in the name field. Let's have a personal and meaningful conversation. Your Real Name. You Real Email. Features Pricing Our Story Login. Get RafflePress. Introducing RafflePress's new leave-a-review giveaway actions.

Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress. Written By: Stacey Corrin Stacey Corrin. Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

See Full Bio. John Turner. John Turner is the co-founder of RafflePress. January 3, What Is a Facebook Giveaway? Why Do Giveaways Work So Well on Facebook? You can also use Facebook giveaways to achieve the following business goals: You can run a giveaway on Facebook with the requirement that users join your email list to enter, turning them into qualified leads and growing your list.

If your goal is to get more Facebook followers, you can ask users to follow your page in return for entries. Asking participants to submit user-generated content UGC to enter your giveaway helps you collect material you can use as social proof in future messaging.

Giveaways are a great idea to drive traffic to your website from engaged Facebook users. How Do I Write a Great Facebook Giveaway Post? Take a look at these suggestions for making your giveaway scroll-stopping and click-worthy: Include eye-catching images or slideshows of your prize to give users the desire to enter for fear of missing out.

Short videos or GIFs are another excellent way to differentiate your content from the rest of the feed through movement.

Sample giveaway site - Looking for giveaway landing page examples? Check out these awesome examples to promote your giveaways and skyrocket your sales online 7 Fundamentals For A Successful Giveaway Landing Page · A compelling headline and subheading · Clear and concise copy · Eye-catching images and The 5 Best E-Commerce Giveaway Examples You Can Copy · 1. Melted Soapery · 2. Airmid Beauty Secrets · 3. Colorful Natalie · 4. TOMS · 5. Revelry 6 contest landing page examples · 1. Healthy Rich writing contest landing page · 2. AS Roma quiz contest landing page · 3. Marketing Agency Growth Giveaway

Quizzes are a type of interactive content that gets double the engagement of static content. This example from soccer team AS Roma shows how to use them as the foundation for your contest landing page:. It gets people engaged and knowledgeable about the brand or, in this case, the soccer team.

Fans want to prove to themselves that they know everything about the club they support. Winners of the contest receive a prize from the Jose Mourinho the Roma coach collection—something Roma's die-hard fans would love to win.

SEE MORE: 6 Engaging Lead Generation Quiz Examples You Can Use to Drive Sales. The Marketing Agency Growth Giveaway is an excellent example of how to showcase social media sharing buttons:. The page leads with the nudge to share the giveaway on social media above the fold.

Earlier, we mentioned that a good contest landing page should grab your attention immediately. We all know dog owners are obsessed with their dog.

So, Ruff and Tumble's offer of your dog winning a place in their Christmas calendar is always going to go down well:. Plus, the company's product is weaved into the prize.

Not only will you win the calendar place, but you'll get a limited edition drying coat, too. Pots and Co uses its contest landing page as a way to collect extra information about potential customers:.

It asks where they do their grocery shopping, how often they buy the products, and their birthday. All enabling Pots and Co to use this information in future marketing and retention practices. As you can see, there are various things you can create a contest landing page for—from a free product to a limited edition version.

Remember to include precise entry requirements, the prize on offer, and an entry form to join the contest. We have a range of professionally designed competition landing page templates for you to choose from.

Just change the colors, prize, and fonts to match your brand style. Then, integrate your ConvertFlow account with your email marketing platform to build a list of entrants you can re-market to. Create Free Account. Get A Demo. FEATURED content. Sign In Sign Up. Sign Up. Contest Landing Pages 6 Contest Landing Page Examples to Help You Create A Winning Competition Running a contest is a superb way to increase your reach, collect email addresses, and influence future purchases.

What is a contest landing page? Why should people enter the competition? People form their first impressions within 0. Explain the benefits of entering the contest and what the winning prize is above the fold.

Easy entry form. Have a simple form for people to enter the contest. Include the basic information such as their first name and email address. Play around with extra information you could use for retargeting—like their birthday—but remember that increasing the number of form fields could reduce the number of people who submit it.

Social share buttons. Get more entrants to your contest by having people share it with their family and friends. You could even make this an entry requirement: people have to share a link to the contest landing page to be in with the chance of winning.

Clear rules of the competition. Speaking of entry requirements, what do people need to do to enter the contest? Have any terms and conditions been explained clearly on the landing page? Clear opt-in box. GDPR rules mean you need explicit permission to email people who fill in your opt-in forms.

Enticing prize. You can have the greatest landing page in the world, but people will only enter if the prize is something they want.

Like TOMS, bridal dress company Revelry runs its e-commerce giveaway directly through its website. Drop us your email to enter! Revelry is s fairly popular brand in the bridal fashion niche, and in March alone they received over , visits. That means nearly , people saw their e-commerce giveaway offer that month.

Considering that email popups convert at around 3. They can simply exit out of the popup and go about their business without it creating any friction. But if you can sweeten the deal by raising the stakes a little, you can expect even bigger results.

This allows them to segment their email list so they could send readers highly targeted content. The more segmented a list is, the higher the open-rate, click-through, and sales should be.

E-commerce giveaways are an extremely cost-effective way to generate an influx of leads. After all, by doing something simple like providing their email address or sharing their brand on social media, they can win some amazing loot.

Having success is just a matter of following the right formula, offering an attractive prize, and using smart promotional tactics, which can include creating a post about it on social media, collaborating with influencers, or displaying it as a popup on your website. Emil is the CMO of Drip.

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Table of Contents. Melted Soapery 2. Airmid Beauty Secrets 3. Colorful Natalie 4.

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