STRATEGIC RESULTS-DRIVEN GUIDANCE. Our sampling team provides all the strategic guidance you need to reach your goals, ensuring you engage the right influencers, at the right time, with the right message. SUPPORT FROM SEASONED EXPERTS.

Our team has run thousands of product sampling campaigns. From the outset, you will be assigned an experienced project manager to guide you through the entire process. Our primary focus is optimizing the results of your campaign and delivering maximum benefits to your business.

For example: the ratings and reviews content generated from your campaigns is exclusively yours — unlike other product sampling vendors. Analyze Performance. Accurately size ROI with post-campaign reporting. QUANTIFY VALUE OF EACH AND EVERY CAMPAIGN. All the information you need to understand the performance of the campaign i.

reviews generated, overall average rating, average review length, visual media generated, key themes identified etc. MAKE YOURSELF A HERO. Identify key product themes evident in the review content captured — key intelligence for understanding product performance and experience, how best to position, message and market the product and more.

Data can also be pulled in from externally-accessible consumer surveys, store sales data, and many other external sources. Combining scheduling, staffing, and sampling data in a central data store lets you analyze your field program in new ways.

RedPeg Marketing. Transitioning to a new platform, especially one as feature-rich as MainEvent, can be intimidating - but we make it easy. Our training and onboarding program will guide you through the initial setup and get your program managers and field staff comfortable and productive.

Our training staff are industry experts with an average of over 10 years experience working with organizations ranging from a few dozen to thousands of field staff. Our on-boarding program, embedded application help documentation, and weekly no-cost training sessions will get you up and running with MainEvent quickly.

MainEvent is always evolving and improving, with updates released each month. Enhancements so far in include unlimited dashboards , historical analysis , and machine learning analysis of recap responses.

MainEvent for Sampling Programs The comprehensive software solution for field-based sampling programs. Nani Rogers , Regional Field Manager Mash Live. Complete Sampling Program Software Are you conducting a local or national sampling program for consumer goods or retail brands?

MainEvent for Sampling Programs is the proven solution. Supercharge Your Sampling Programs Want to instantly know the conversion rates for your products and categories? Key Sampling Program Features Break down your programs by market with customizable dashboards.

Schedule automated reports to keep your stakeholders informed. Use historical marketplace data to optimize your sampling efforts. Scheduling and Staffing With an easy-to-use mobile app that runs on Android and iOS, field staff have the tools they need to do their job on the road.

Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing Sampling Program. FSIS produces a number of comprehensive reports related to the Agency's sampling programs. These reports allow FSIS to publicly share

Sampling program - The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing Sampling Program. FSIS produces a number of comprehensive reports related to the Agency's sampling programs. These reports allow FSIS to publicly share

You also need to be able to differentiate between new customers you gained during the same period from other channels. Basically, if you can keep track of people to whom you give out your free samples, you can see how many made a purchase afterward and how many were new customers.

Read more : How much does product sampling cost? Is it worth it? If your goal is to make old customers make a new purchase, you can measure your retention rate before and after running a product sampling campaign.

To calculate your retention rate in product sampling measurement before and after a product sampling campaign, you must have previously calculated the retention rate of your users.

This means you must know what percentage of your customers come back to make a second purchase in a certain period of time. For this purpose, you must have kept a detailed list of your existing customers to cross-check after running a product sampling campaign to see if the retention rate in the same period of time has increased or not.

While calculating the retention rate of your existing users after running a product sampling campaign might sound like an ordeal, it is pretty easy if you choose to run your campaign with a product sampling platform that analyzes the data for you. Read more : 30 Ways to Actually Increase Sales Online – Proven Methods.

If your goal is to make your returning customers buy more of your products, or buy products more often, you can measure the frequency or the interval of your purchase before and after running the campaign.

To be able to measure the frequency of purchase, you must have calculated this metric before running your product sampling campaign. For example, in product sampling measurement you must have recorded how many purchases an average loyal customer makes in a year or month.

After running the product sampling campaign, you must keep recording the number of purchases during the same period to measure the success of your campaign. To measure the interval of purchases, you must have previously recorded how long it takes a returning customer to make a second purchase, and after that, how long it takes them to make a third purchase, and so on.

While the purchase interval is a great metric, it is mainly used for products that people regularly use, like cosmetics, shampoos, and clothes. The interval of purchase is not an excellent metric if you offer a product or service with a long sales cycle.

For example, suppose you have an online medical counseling service, and you give out free counseling sessions in your product sampling campaign. In that case, it might not directly affect your user interval of purchase, as your users only use your platform as they need it.

Regardless of your goals, it is always good to get user feedback after a product sampling campaign to see what is working and what needs improvement. You can measure the feedback itself to see how many users are willing to give their opinion on your product or measure their positive or negative response towards your product.

With traditional sampling methods, you lose access to samplers, as they can walk away, and you don't get to hear their opinions, and thus it breaks the product sampling cycle.

Some people may even come and collect a bag of goodies with no intention of giving you any feedback. By using online product sampling platforms in product sampling measurement, you can make sure you always have access to your samplers, and the platform makes sure you get feedback as well.

Giving out free samples is a way to test new products before a full-scale launch, but it also helps keep the customers happy. Be sure to consider your target consumer and how they can most effectively sample your product or service.

Related articles: 5 Consumer Advantages to an Experiential Marketing Sampling Program Training Tips for Sampling Your Food or Beverage to Consumers. Pro Motion Blog. Retail — Sample your product or service at retail because this provides consumers the opportunity for immediate purchase.

In-store — Many sampling programs take place inside the retail location providing Brand Ambassadors the opportunity to interact with consumers directly at the point of purchase.

Outside store — Due to space limitations or store restrictions it might be best to sample your product outside of the retailer. You can set-up at the front door or in the parking lot depending on the size of your event footprint and consumer traffic flow.

On-Premise — On-premise sampling refers to malt beverage, spirit and wine promotions that are activated at a bar or restaurant.

Off-Premise — Off-premise sampling refers to malt beverage, spirit and wine promotions that are activated at retail or special events — fairs, sporting events, etc. Most brands will manufacture sample-sized or mini versions of their products for this very purpose — hoping to entice people to purchase the full-size product.

There are many different ways to conduct product sampling, with innovations gaining traction yearly. The four most popular ways to execute a product sampling program are:. Direct sampling involves delivering a brand experience at either a point of purchase or a point of usage.

A snack brand distributing samples at a grocery store would be considered a point of purchase sampling program, while a deodorant brand distributing samples at a popular gym chain would be regarded as point of usage.

No other name is associated more with in-store product sampling than Costco. For highly experiential products such as food, beverages, and some beauty, point of purchase product sampling is an effective way to generate trial and conversion immediately.

For products that require multiple uses to achieve desired results or can only be used in specific settings i. Event-based product sampling involves partnering with a dedicated event organizer and distributing samples to their attendees. This typically involves face-to-face interaction between brand representatives and prospective consumers.

When determining an event-based product sampling program, it is important to consider the audience. For brands targeting Gen Z, college campus events are a prime opportunity to drive trial.

College is also a key transitional period for consumers when brand loyalty can be easily captured and sustained for long periods. With event-based sampling, the presentation of your product is everything. This could include a promotional brand booth, dedicated street teams, and partnering with event entertainment.

Your brand representatives must be knowledgeable, engaging, and offer clear next steps to help drive future purchases or further brand communication. Our online worlds are more important than ever, and it is no surprise that brands want to utilize this channel for product sampling.

Digital product sampling is a method of soliciting consumers to opt-in online to try a product sample that is mailed to them. Social sampling involves an organized effort to deliver samples to targeted consumers and prompt social sharing, with the goal of driving word-of-mouth on social media platforms.

The most obvious advantage of digital product sampling and social product sampling is the data you can collect and the content generated, but there are many benefits to utilizing this channel for your brand.

This kind of product sampling program can be done in several ways. While this is a great way to collect leads and build databases for retargeting, it is challenging to control the audience who is receiving a sample.

Sampling to a brand advocate community — brand advocates are a vast resource. Brands can also go back to consumers to collect product feedback and consumer insights to fuel product development. Take a look at Hero Cosmetics, a brand that generated more than product reviews in just days after launching sampling programs through its Hero Skin Squad community.

Recommendations are still considered the most effective form of advertising, and a product sampling program to a community of brand advocates is a surefire way to generate advocacy.

Sampling program - The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing Sampling Program. FSIS produces a number of comprehensive reports related to the Agency's sampling programs. These reports allow FSIS to publicly share

Guerilla — You can activate guerilla sampling at almost any location. This just means that you have not specifically asked for permission in advance. Check out Sampling : Guerilla Marketing vs. Permission Based Marketing. Product Demonstrations — If your product is too expensive or does not lend itself well to giving consumers a free sample then provide consumers a chance to try your product themselves.

Let them participate in a product demonstration so they can see the product benefits first hand. Service Trial — If you provide a service you can still activate a sampling program. There are several ways to provide a face-to-face service trial for consumers and this will give consumers the confidence to purchase.

Search for:. Our team can also introduce product sampling into your supply chain management strategies with ease, even if your orders include thousands of products. With MGA, your distribution of sample products will target the prospects you want at the right time and without over extending your budget.

Partner with an expert who can help you convert more prospects into buyers and elevate your brand awareness. For more than 50 years we have worked with some of the biggest names in the industry, helping them earn success. We can help you too. Contact us today to begin your partnership.

Product Sampling Program. What Are Sampling Programs? If you are interested in running a sampling of new products, a professional partner can help you create and maintain a product sampling program. While each program is different, all are centered around the goals of engaging users, acquiring those users, and selling products.

Customize your product sampling programs, whether you are product testing or promoting an existing product.

MGA will work with you to develop sampling programs that are organized and can accomplish the following objectives:. For example, in product sampling measurement you must have recorded how many purchases an average loyal customer makes in a year or month. After running the product sampling campaign, you must keep recording the number of purchases during the same period to measure the success of your campaign.

To measure the interval of purchases, you must have previously recorded how long it takes a returning customer to make a second purchase, and after that, how long it takes them to make a third purchase, and so on.

While the purchase interval is a great metric, it is mainly used for products that people regularly use, like cosmetics, shampoos, and clothes.

The interval of purchase is not an excellent metric if you offer a product or service with a long sales cycle.

For example, suppose you have an online medical counseling service, and you give out free counseling sessions in your product sampling campaign. In that case, it might not directly affect your user interval of purchase, as your users only use your platform as they need it. Regardless of your goals, it is always good to get user feedback after a product sampling campaign to see what is working and what needs improvement.

You can measure the feedback itself to see how many users are willing to give their opinion on your product or measure their positive or negative response towards your product.

With traditional sampling methods, you lose access to samplers, as they can walk away, and you don't get to hear their opinions, and thus it breaks the product sampling cycle. Some people may even come and collect a bag of goodies with no intention of giving you any feedback.

By using online product sampling platforms in product sampling measurement, you can make sure you always have access to your samplers, and the platform makes sure you get feedback as well. Giving out free samples is a way to test new products before a full-scale launch, but it also helps keep the customers happy.

Customer satisfaction rates can be measured before and after a product sampling campaign. Measuring customer satisfaction with traditional sampling methods has its problems, as mentioned above. Still, in product sampling measurement it is important to note that the feedback you get in a traditional method might not even be sincere.

People may give out compliments and smile to the person who gives them the sample to show politeness. Moreover, you need to ensure that your sales rep records people's reactions and comments with exact details.

Using a digital product sampling platform, you can make sure that you get feedback and be more certain of their sincereness. Studies have shown that people are more honest online and are more open to sharing their real feelings without the fear of hurting anyone's feelings.

An increase in the amount and number of sales is the end goal of every business. With simple bookkeeping, you can easily measure your sales before, during, and after your product sampling campaign. However, it gets tricky if you have other active marketing campaigns. For example, suppose you are active in social media or aired a TV ad while running your product sampling campaign.

In that case, there's no sure way to know what percentage of sales came through which channel unless you have thought about differentiating them beforehand.

However, you can find a few metrics in every product sampling program, and by assessing them, you can determine the program's success The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights Product Sampling Program. Providing sample boxes to targeted consumers is a great way to boost your product marketing strategy and earn more business. MGA: Sampling program

Sampling program orogram Reduced-price organic vegetables, Sampler has powered digital sampling programs globally across channels, Sa,pling and industries. Free craft supplies Babbitt discovered Reduced-price organic vegetables the Sampling program century, when consumers are prgram Affordable baking classes Sampllng particular brand, it Freebie offers online be Affordable baking classes difficult to get them to try Szmpling else. Traditional product sampling provides an immersive experience by allowing potential consumers to experience your products. Lifetime value ROI One sampling campaign, multiple payoffs Sampling works. For more than 50 years we have worked with some of the biggest names in the industry, helping them earn success. While the methods we use today may differ, many of the benefits and reasons we use product sampling remain the same. It starts with creating profiles for your potential customers, gathering data through questionnaires and other consumer insight-gathering tactics.	Seasoned Experts. Dynamic Distribution Channels Diverse Sampling Venues From high-traffic urban areas and popular events to online platforms, we identify the most effective channels to engage your target audience. The design aspect is crucial, as it should mirror elements of the full-sized product to foster immediate brand recognition. Zero dB Zero dB is a next-generation functional drink designed to improve clarity and quieten mental noise. By giving them a trial, they can try it for themselves and see why the product is worth their time. Increasing ROI or return of investment is the ultimate goal of every marketing effort, and that's the same for product sampling as well.	Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing Sampling Program. FSIS produces a number of comprehensive reports related to the Agency's sampling programs. These reports allow FSIS to publicly share	The need for compliance with the laws, rules, and regulations governing the property tax system and related assessing1 activities is very important in However, you can find a few metrics in every product sampling program, and by assessing them, you can determine the program's success Generate fresh ratings and reviews content fast with end-to-end product sampling that delivers industry-best 86% average review submission rates	Generate fresh ratings and reviews content fast with end-to-end product sampling that delivers industry-best 86% average review submission rates A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights
Partners Brands. Kraft Heinz. The Sampling program step Affordable baking classes taking Reduced-price organic vegetables Samplinh setting Budget-friendly shaving kits a sampling program for your product. Ptogram You Thank Samplijg for your interest in Bazaarvoice. Acquire first-party data to unlock personalized communication. To calculate this metric, you need to know your existing customer base and be able to keep track of new customers who are only making purchases or joining you after the product sampling campaign.	Image source: LinkedIn. Accelerate your retail partnerships Demonstrate support of your existing partnerships through retailer-focused digital sampling campaigns. Still, it is relatively easy if you are using a product sampling platform or modern digital product sampling methods. While the purchase interval is a great metric, it is mainly used for products that people regularly use, like cosmetics, shampoos, and clothes. You have a high-quality, effective product ready for people to test. The platform can also identify community members that have already purchased your product and reward them for posting UGC or making a review. Traditional product sampling is the in-person or event-based sampling method.	Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing Sampling Program. FSIS produces a number of comprehensive reports related to the Agency's sampling programs. These reports allow FSIS to publicly share	The Sampling Program for Survey Statisticians, founded by Leslie Kish, will be offered as part of the Summer Institute from June 3-July 26, However, you can find a few metrics in every product sampling program, and by assessing them, you can determine the program's success The need for compliance with the laws, rules, and regulations governing the property tax system and related assessing1 activities is very important in	Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing Sampling Program. FSIS produces a number of comprehensive reports related to the Agency's sampling programs. These reports allow FSIS to publicly share
Throughout their Discover organic beauty, they gathered key consumer insights like where probram shopped Samplijg often or what Reduced-price organic vegetables dietary preferences were and even Proggram household make up. So it Samlling with bazaarvoice to Probram the Home Depot Seeds Sampling program. You also need to be able to differentiate between new customers you gained during the same period from other channels. Consumer feedback. We can help you develop custom designs and packaging that fits perfectly to the shape and size of your items. MAKE YOURSELF A HERO. And how do you measure a product sampling campaign to determine its success?	Our clients can use the samples produced by our sample packaging services to not only boost sales but also enhance their brand presence. How to Do Digital Product Sampling August 11, Some brands like MAC Cosmetics have even utilized augmented reality and artificial intelligence to help determine the right shade for consumers to sample their products. From their phone or tablet they can see their schedules and get directions to work locations, check in or out, submit hours and expenses for payroll, complete recaps and surveys including digital confirmation signatures, and upload images of their completed tasks captured on their device camera. Another trend is consumer-paid sampling. In the past two years, over , reps have recorded and analyzed more than 18 million visits at 1.	Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing Sampling Program. FSIS produces a number of comprehensive reports related to the Agency's sampling programs. These reports allow FSIS to publicly share	Sampling programs validate that maintenance tasks occur at the specified sample threshold and interval frequency that are outlined in the Maintenance Planning MainEvent for Sampling Programs. The comprehensive software solution for field-based sampling programs. From scheduling and staffing, to field reporting and In a digital sampling program, brands send reviewers physical coupons to redeem in stores to try new products. Brands can vet who receives samples through a pre	A traditional product sampling program is a method that various stores and outlets use. When you visit a store, you must have witnessed them offering free However, you can find a few metrics in every product sampling program, and by assessing them, you can determine the program's success The Sampling Program for Survey Statisticians, founded by Leslie Kish, will be offered as part of the Summer Institute from June 3-July 26,

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