Create Free Account. Get A Demo. FEATURED content. Sign In Sign Up. Sign Up. Popup Examples 6 Website Popup Examples That Do Way More Than Capture An Email Address Templates Included Popups can do more than capture emails—they can also make sales, increase AOV, recover abandonments, etc.

Website popups can do way more than just capture a few email addresses. We cover examples from a range of different popup types, and then give you a whole host of ready-to-use templates to help you go from idea to launch in minutes 🙌 What is a website popup?

How do popups work? We know that website popup boxes appear when somebody lands on a page. This includes: Exit intent. An exit intent popup is triggered once a visitor's mouse moves out of the main browser viewing pane, signaling an intent to leave.

Time delay. Where a popup would appear after a specified set time frame. if someone's been on the same page for two minutes without converting already. Where a popup appears once a user has scrolled past a certain percentage of the page.

Where a popup appears upon the user clicking a specific button or link on a page. Bombas Two-Step Popup. Popup Example. Judy Cart Abandonment Popup. Huda Beauty Popup Example. Nordstrom Product Recommendation Popup.

Amelia Gray Skincare Quiz. Quiz Example. Cuddle Clones Cross-Sell Popup. See full example. Ready to create a website popup that turns website visitors into leads and customers? Here's a few templates to get you started:. Popup Template. Cart Upsell Offer Popup Template.

Cart Abandonment Popup Template. Products Sale Showcase Popup Template. Browse Abandonment Expiring Offer Popup. Browse Abandonment Survey Popup Template. Wellness Segmentation Popup Offer Template. Repeat Purchase Popup. Abandonment Survey Exit Popup Template.

Returning Customer Product Recommendation Popup Template. Winback Product Recommendation Popup Template. Simple Quiz Popup Template. Furniture Product Recommendation Popup Template. Plant Shop Quiz Popup Template. About the author. Elise Dopson. Elise is a writer at ConvertFlow, and expert in B2B marketing.

She's been featured in publications like ConversionXL, HubSpot, CoSchedule, Content Marketing Institute, Databox, and more. You'll usually find her cooking up some high-quality content for the ConvertFlow blog or campaign library.

Explore more campaigns Get more inspiration from examples of other popular conversion marketing campaigns. Landing Pages. Sticky Bars. Post Purchase Survey 6 Post-Purchase Survey Examples You Can Steal to Learn More About Your Customers. Cross Selling Examples 6 Cross-Selling Examples You Can Use to Bump Up LTV.

Social Media Landing Pages 6 Social Media Landing Pages to Draw Your Audience In. So how do you decide what to include in your product comparison table? Here are a few techniques. The easiest way — apart from using your own intuition and experience — is to simply look at the advertiser's website.

So for example, if you're writing an article about the "best backpacking tents", head over to REI. com and find out what kinds of search filters they offer in this category:. Instantly we discover the most important criteria for buyers: sleeping capacity, brand, seasons, weight, features, use-case, design-type, number of doors, and obviously price.

From there, we want to address concerns people typically have. In the case of tents: Is it going to collapse on me in the middle of the night? Does it ventilate well? Will I be able to stand up inside? You don't need a giant matrix to guide readers to the perfect product in your roundup.

Figure out the top pain points in this case, size, budget, and weight and make it clear which are the top performers according to those metrics. Common and effective affiliate CTAs include "Check price", "Read reviews", "See more photos", "Check availability", "Check current price", and so forth.

Short, concise CTAs that promise tantalizing new information just beyond the click. By the way, you don't need a comparison table if it doesn't quite make sense for the products you're reviewing.

In many cases, a simple bullet point list will also work. Just don't make the mistake of simply listing products. Include an anecdote or other helpful buying criteria to entice readers to click. Here's a solid example:. This list is easy to skim, and includes plenty of use cases.

The clear contrast of the link text is also effective. In some cases, bullet lists can be handy for SEO and picking up longtail keywords. I've already written a detailed product review template , which explains in detail which elements you need to help readers make a buying decision right on your website.

So, head over there for a comprehensive overview. If you're wondering what exactly you should write about, here's my grab bag of ideas for what to include in a product review:. Each individual product review doesn't need to be super long. You don't want people to get tired of reading if the first product isn't a fit for them.

Vary the presentation with copy, images, and call-out sections that are visually distinct. The article should be well-structured so people can scan through and find what they're looking for, even in a 2,, word article. Text links can convert incredibly well, and will most likely lead to the lion's share of your affiliate commissions.

Even if they may sometimes attract fewer clicks than a big, bold button. That's because the surrounding copy compels the reader to click-through and primes them even better for conversion. Here are a few effective ways to promote affiliate links in your post with text links, besides simply using the product name:.

Finally, you can wrap up with a buyer's guide. This doesn't necessarily need to long, though it can be depending on the keywords you are competing for. All the while, you can continue dropping links to your most highly recommended products according to each of the metrics you considered on the path to your top choice.

If your buyer's guide is on the shorter side and just a few paragraphs, you can also place this after your comparison table and before your individual reviews.

This can work well if there are just a few key terms or bits of information someone will need before feeling confident enough to click-through — instead of opening another tab to google some terminology you didn't explain.

To make an informed decision, readers need to understand the difference between blade and burr coffee grinders. This helps explain price differences readers will encounter as they click-through the recommendations in the list.

After you've put your product roundup live — and it starts to rank or you send it to your email list — you'll probably start to see some clicks and sales.

Often, small tweaks can take an article from a handful of sales to driving significant revenue. But you need to be able to attribute your conversions back to which links, buttons, and images are actually responsible for them.

One way to do that is to use simple, click-based tracking with tools like Hotjar. The main problem is, clicks and conversions aren't the same thing on most affiliate websites. Different links lead to different products, and different commissions.

That's where Affilimate's Conversion Heatmaps come in. You can use them to figure out which affiliate marketing strategies in your content are leading to actual revenue.

Then, once you make a change to your page, Affilimate will start tracking new clicks and sales to a separate version. So you can find out whether your optimizations actually made a difference — not just in terms of clicks but money in the bank. For our recommended workflow, check out this tutorial on how to optimize a product roundup.

Product roundup posts are awesome. They can be an excellent resource for your readers, and lead to significant revenue for your affiliate business. Product roundups are also one of the most efficient forms of straight up affiliate content that converts readers without a more complex affiliate marketing funnel.

If you're producing product roundup posts today and want to get more out of the ones you've already created, start your free day trial of Affilimate's analytics tools for affiliate publishers by clicking here.

No credit card required. Monica Lent. Monica is the co-founder of Affilimate. Here to share data-driven tips and strategies for earning more from your website as a content publisher. Media companies. Achieve the next level of commerce revenue growth with editor-friendly, on-page optimization tools.

Professional creators. Get the insights and tools every professional creator needs to unlock fast and systematic affiliate growth. Home Features Content Optimization Attribute affiliate revenue to your commerce content and links automatically, at scale.

Heatmaps Visualize your affiliate conversions on heatmaps for every page on your site. Content Segmentation Segment your affiliate content by category, format, product type, and more.

Affiliate Link Generator Scale your link creation with the universal affiliate link generator tool. Traffic Sources Track affiliate earnings back to traffic source, UTM, and paid campaigns. Payout Reporting Streamline your finance operations with affiliate payout reporting and reconciliation.

Author Insights Benchmark author performance by key affiliate metrics, automatically across all content. Affiliate Link Management Automate and scale your affiliate link tracking and management. Log in Get a demo. How to Write a Great Product Roundup Article in 5 Steps By Monica Lent · Updated Jan 2, TYPES OF PRODUCT ROUNDUPS There are many types of product roundups besides "best product reviews".

SEO TIP Apart from the higher search volume, product roundups are great for targeting longtail roundup keywords without writing an entire article about it. Here's an example for the keyword "best hiking backpacks": In this case, the top article by CleverHiker ranks for over additional 2, keywords.

Product review readers are already too informed to click your affiliate links. That's why the click-through rate is so low.

On average, earning a click from a product review is x harder than from a product roundup. Here's a solid example: This list is easy to skim, and includes plenty of use cases. TIPS FOR GREAT AFFILIATE LINK ANCHOR TEXT Text links can convert incredibly well, and will most likely lead to the lion's share of your affiliate commissions.

Here are a few effective ways to promote affiliate links in your post with text links, besides simply using the product name can also recommend this particular [product category] — By not naming the product you're linking to, readers need to click through to see the recommendation.

with over 1, glowing reviews on [advertiser site] — If the reader hasn't checked out reviews on the advertiser site yet, this is a convenient click for them.

find more pictures on [advertiser site] — Depending on the product, images can be extremely important.

A fresh collection of hand-picked websites with interesting and outstanding designs to get you updated on the current trends In this blog, we’ve compiled some of the best website examples we found online. Read on to know more about what makes them stand out! A beautiful and well-crafted nonprofit website will draw your audience in, instill a sense of trust, and compel people to take action

Sample websites roundup - We've rounded up the best nonprofit websites to provide some inspiration as you tackle a refresh or rebrand A fresh collection of hand-picked websites with interesting and outstanding designs to get you updated on the current trends In this blog, we’ve compiled some of the best website examples we found online. Read on to know more about what makes them stand out! A beautiful and well-crafted nonprofit website will draw your audience in, instill a sense of trust, and compel people to take action

A simple search on social media can give you a good idea of who is interested in the topic you have selected and fits the ideal profile described above. Twitter and Facebook are also great platforms where you can find experts in your industry. For our roundup post about blogging tips for beginners , we have gathered content from CEOs and founders of content marketing websites, authors, bloggers, and podcasters in digital marketing.

They were all able to give us valuable insight into what blogging is like for beginners, and what they should do to thrive. Web search is another simple solution to putting together your expert list.

We were able to find several experts by simply typing in our keyword or phrase onto Google. Ahrefs, BuzzSumo, and Hootsuite are other awesome tools to research hot topics and authoritative blogs, as they display real-time data on their referring industries, traffic value, and the number of shares they get for their posts.

You can get a little more advanced by using a CRM or email outreach tool like Mailshake. Keeping your contact information organized will speed up the preparation process and will help you avoid awkward situations like sending an invitation twice, or forgetting to do a follow-up with them.

io to find them by simply entering their first name, last name, and their domain name. It will give you a list of the results it found. Here are more tips on how to find contact information for people who you want to reach, and what good practices you should follow.

Roundup posts are great for getting quality backlinks, and the persons you will contact are aware of the positive influence their contribution can have on your traffic and domain. We can talk about cold email outreach best practices for days on end but that would take too long.

What I highly recommend is that you be genuine, polite, and kind when reaching out to your experts. I also recommend you personalize each and every one of your emails.

Yes, this will take time but you will have a higher conversion rate than if you were to send the same bulk email to everyone. Feel free to use it for some inspiration and to help garner some ideas.

Another fantastic way of reaching out to experts is by joining and engaging with them via their live streams. We used this tactic to reach one of our experts who had not replied via email. It worked out, and he gave us some awesome advice while on his live stream.

Getting enough contributions from the experts you have contacted is a great achievement in the process of creating a stellar roundup post. But your job is not finished yet. Putting together the content you have just received from your guests is very important, as it will have to be a high-quality presentation that they will gladly share on their channels, therefore getting you some exposure to new audiences.

We have added easy-to-follow social media icons that take you to their Twitter, Instagram, Facebook, or LinkedIn profiles, the titles they hold, and links to their main projects: companies they work for, blogs, YouTube channels, and others.

We wanted to make it easy for our readers to follow and engage with our experts via their blogs, businesses, and social media accounts.

Promoting your posts should be done in the interest of all your contributors, yourself, and your audience. The effort you have invested in compiling these pieces of content will ideally be rewarded with significant organic traffic, a good number of quality backlinks, and most importantly the start of new and meaningful relationships.

You should also edit the content carefully so that each contributor gets the same level of attention and appreciation. Backlinks are certainly welcome, but asking them explicitly might not be appreciated by all the persons you will contact.

The best ways of getting your contributors to share the roundup post are to simply ask them if they could share it with their audience. Infographics, tweets, quotes included in an image, newsletters, and paid ads are all great ideas for getting your content everywhere and promoting it like crazy.

And, of course, for you. Keeping your focus on the value your post should bring to your readers will help you choose an enticing topic, ask the right question, and select the right people to answer it.

While no one can ignore the advantages a roundup post has for contributors and creators alike, backlinks and traffic should not be your singular concern.

Ultimately, the success of such a compilation is given by the shares, referrals, and traffic you get from your audience. Create a fantastic expert roundup post by asking a question your readers are interested in, and your contributors can easily answer. Give this type of content the time and effort it needs and it will prove to be a fruitful initiative, both amongst your peers and as a relevant post for your website.

The Merkle B2B Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success.

It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now. The ClicData survey found that various challenges exist that prevent organizations from achieving such gains.

These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. The need for fraud prevention in the digital world is critical now more than ever.

Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Articles Resources Tech Talks New! search search. SEO What is SEO SEO Checklist Search Engines International SEO Google Algorithm Updates Google Ranking Factors Content SEO Link Building Social Media SEO Site Architecture Image SEO.

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Content Simple guide to creating an expert roundup post that drives website traffic. Author Ivan Ambrocio. Creating an expert roundup post for your website or blog can take some preparation and organizing efforts, but it brings undeniable long-term benefits in terms of traffic, authoritativeness, and peer recognition.

Resources Analytics The B2B Superpowers Index. Analytics Data Analytics in Marketing. Digital Marketing The Third-Party Data Deprecation Playbook.

Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study. Specifically, this team is dedicated to building portable water filter systems, digging or renovating bore-hole wells, and constructing rainwater harvesting and storage systems in places where groundwater is not accessible.

The Waves for Water website showcases a number of relevant programs and opportunities for its audience to get involved in solving the global water crisis. This passionate team proposes that the technology and manpower to create clean water systems across the globe already exist.

The striking black and white design with professionally shot photography bring a sense of urgency and community that strengthens their movement. Credit: Driftime Media. Founded in , this newly developed project is working to connect people and organizations of all shapes and backgrounds for a critical cause—saving our oceans.

Only One has created a nonprofit website built to inspire change and encourage its supporters to get involved in solving the ocean pollution and climate crises. Once a user creates a free online account, they can immediately give, register for events, sign up for digital newsletters, sign petitions, and more with ease.

Their website is truly the hub for their overall programming and is used to equip its audience with the tools they need to support relevant initiatives financially, communicate with both the team and with each other, and make a real difference in the mission and vision they care about. Credit: Firebelly.

Onward is working with all sorts of organizations to create more positive, inclusive cultures—including schools, nonprofits, businesses, communities, and more.

Specifically, this team offers targeted change management plans, custom-built learning experiences, and hands-on coaching and training opportunities. The Onward website is designed to provide its audience with a vast amount of relevant information in the simplest way possible.

This is a clever and intuitive way to share how their team might design innovative approaches to dismantle inequity and build an equitable world. There are a ton of carefully crafted elements that go into a well-designed nonprofit website.

In order to make the most of your own website, consider collaborating with the team at Loop. Say hello at hello weareloop. com, or tell us more about your project and organization by getting started below. hello weareloop. com Spadina Ave, Suite Toronto, Canada M5V 2L4. Loop is a guest on the sacred territorial land of the Nishinaabeg and Haudenosaunee people and also of the Huron-Wendat and Petun First Nations, the Seneca, and most recently, the Mississaugas of the Credit River.

Read Our Pledge of Reconciliation. Close Search. The 17 Best Nonprofit Websites: Our Inspiration Roundup By emma weareloop. ca Design Inspiration , Web Design.

No Comments. Design Inspiration. The 17 Best Nonprofit Websites: Top Picks for A beautiful and well-crafted nonprofit website will draw your audience in, instill a sense of trust, and compel people to take action. What makes a good nonprofit website? Inclusive and accessible. Every visitor to your website should be able to gain value from all of your content, including those who experience disabilities.

Use an official checklist such as the Web Content Accessibility Guidelines 2. Attractive and well-designed. Easily navigable. Engaging and informational. Both your written content and any multimedia or interactive elements you include on your website should give visitors a clear picture of who your nonprofit is and what it stands for.

Double Up Food Bucks. Who They Are Double Up Food Bucks is a Michigan-based program of the nonprofit Fair Food Network. Why Their Nonprofit Website Is Inspirational Double Up Food Bucks is one of the best nonprofit websites due to its visually appealing layout and highly accessible design, along with its seamless integration with Salesforce for effective data management.

Oxfam Canada. Who They Are Oxfam Canada is an affiliate of the international Oxfam Confederation fighting for equality, gender justice, and other positive change across the world.

Why Their Nonprofit Website Is Inspirational The Oxfam Canada website is a powerful example of a platform used to mobilize action around elections, global crises, and gender justice-related issues.

Dive into our case study on this nonprofit website here. WWF Canada. Why Their Nonprofit Website Is Inspirational While many aspects of the WWF Canada site stand out, the one that really sets them apart is their new, online Living Planet Technology Hub. Why Their Nonprofit Website Is Inspirational The NYWS website is beautifully designed to communicate warmth and support, with clear navigation and safety features.

Dive into our case study on this nonprofit brand and website here. Teach for Canada. Who They Are Teach for Canada is a nonprofit organization dedicated to working with northern First Nations to recruit, prepare, and support committed teachers, and begin to make education more equal.

Why Their Nonprofit Website Is Inspirational The Teach for Canada website is an exemplary resource based on its inclusivity, strategically chosen audiences, and effective branding practices. Tapestry Capital. Who They Are Tapestry Capital is a nonprofit co-op that supports other organizations to secure the revenue needed to pursue their missions effectively through capital-intensive projects.

Why Their Nonprofit Website Is Inspirational The Tapestry Capital website offers a balance between a professional and community-oriented design which lends credibility and trust to their work. Law in Action Within Schools.

Who They Are Law in Action Within Schools is an Ontario-based organization that provides high-school students with positive exposure to the justice system and encourages individuals to pursue secondary education with an end goal of diversifying the legal and criminal justice professions.

Why Their Nonprofit Website Is Inspirational The LAWS website uses an intuitive design with uniform branding elements and colors throughout the site. Global Plastic Action Partnership. Who They Are Global Plastic Action Partnership is a program of the World Economic Forum dedicated to building a world without plastic waste and pollution.

Why Their Nonprofit Website Is Inspirational The Global Plastic Action Partnership, or GPAP, website uses eye-catching visuals and powerful facts and figures to capture the attention of its audience.

Feed Ontario. Who They Are FeedOntario convenes a collection of member hunger-relief organizations, such as food banks and pantries around Ontario. Why Their Nonprofit Website Is Inspirational Because FeedOntario works with a number of member organizations, the site provides them with quick access to resources and tools to help amplify their work in local communities.

Cuso International. Who They Are Cuso International is a Canadian-based charity that is working to end poverty and inequality across the globe. Why Their Nonprofit Website Is Inspirational The Cuso International website does a fantastic job at making visitors feel like they are an integrated piece of the solution at hand.

Who They Are KidSport Canada is a nonprofit organization that provides grants for income-challenged families to enroll their children in sports programs.

Why Their Nonprofit Website Is Inspirational The HerStart website effectively encourages readers to take action and get involved in one of three ways: participating in their Innovate the Future program, applying for a volunteer e-fellowship, or investing in women through donations or fundraising efforts.

Why Their Nonprofit Website Is Inspirational The WHAI website is highly informative for the target audience: initiatives that work with women who have or are at high risk for HIV. Gender Creative Kids. Who They Are Gender Creative Kids is a Montreal-based nonprofit that has been providing support for transgender and gender-non-conforming youth since Why Their Nonprofit Website Is Inspirational The Gender Creative Kids website is colorful and fun, providing a friendly and welcoming feel for its online users.

Videos, scrolling messages and lively animations add warmth and humanity to the experience. Waves for Water. Who They Are Waves for Water is an international nonprofit organization focused on providing access to clean water for everyone who needs it.

Why Their Nonprofit Website Is Inspirational The Waves for Water website showcases a number of relevant programs and opportunities for its audience to get involved in solving the global water crisis. Only One. Why Their Nonprofit Website Is Inspirational Only One has created a nonprofit website built to inspire change and encourage its supporters to get involved in solving the ocean pollution and climate crises.

Who They Are Onward is working with all sorts of organizations to create more positive, inclusive cultures—including schools, nonprofits, businesses, communities, and more. Why Their Nonprofit Website Is Inspirational The Onward website is designed to provide its audience with a vast amount of relevant information in the simplest way possible.

For more information on nonprofit marketing and design, be sure to check out our other educational resources: Work by Loop: Design for Social Good.

Check out our list of case studies for organizations of all shapes, sizes, and missions. Read up on what we did to set these nonprofits up for success! Inspiration Roundup 2: New Trends in Design for Social Impact.

Sample websites roundup - We've rounded up the best nonprofit websites to provide some inspiration as you tackle a refresh or rebrand A fresh collection of hand-picked websites with interesting and outstanding designs to get you updated on the current trends In this blog, we’ve compiled some of the best website examples we found online. Read on to know more about what makes them stand out! A beautiful and well-crafted nonprofit website will draw your audience in, instill a sense of trust, and compel people to take action

All you need is the right strategies and a tool to help you implement—such as a popup builder or Shopify popup app. But what does a high-converting popup look like? And how do you make sure the one you use is going to work for your site and specific needs? This post is sure to get you inspired as we look at six of the best popup examples from successful companies around the web.

We cover examples from a range of different popup types, and then give you a whole host of ready-to-use templates to help you go from idea to launch in minutes 🙌. This includes:. A quality popup tool will also allow you to target campaigns towards specific visitors.

For example, setting a popup to only appear on a specific URL, or to people coming from a set traffic source, in a certain location, or even according to data you already hold on them in a CRM. SEE MORE: 6 Must-Know Popup Design Principles to Generate More Leads Examples Included.

This popup from Bombas is a great example of using two steps to reduce friction in the signup process:. However, enter your email and you're taken to a second step:. Some people get put off when a brand asks for their phone number.

So, by only asking for it on this second step, Bombas ensures they at least get an email address conversion—and minimize the number of people dropping off who don't want to give their phone number. You'll also notice that there's a two-tap button that appears if you close the popup without converting:.

This gives people a "second chance" to open the popup again and easily signup for the discount if they weren't quite ready when it first showed—helping Bombas maximize its conversions.

This popup example from Judy shows how you can recover people from abandoning their cart before they've even left your store:. The popup triggers on exit-intent—but only when someone still has an item in their cart that hasn't been fully checked out and ordered yet.

Judy also has different popup images that show, depending on which particular item has been left behind. In the image above, you'll notice that it shows the product in question in the cart and what it looks like with the discount applied.

This is a great way to encourage people to check out—people who were about to leave anyway! This one by Huda Beauty shows how simple your offer can be:.

The moment a shopper adds an item to their cart is a great time to recommend further products to them that are related or complementary. It also makes it super easy to just ignore and head to the cart to start checking out, should that be what the user prefers to do. Once you're on the cart page, though, Nordstrom keeps reminding you of the related items with strategically placed embeds.

The popup appears on lower purchase-intent pages, like the home page, collection pages, etc. Essentially, any page that someone might be in "browse mode" instead of full on "purchase mode.

This means people who are undecided and wondering what product is best for them can find an easy solution—just answer a few questions in the quiz, and receive a personalized recommendation. All this results in higher sales as people feel like they've been guided to the right place.

Plus, Amelia Gray is still able to capture leads by email-gating the final results page after someone completes the quiz:. So, if a quiz respondent doesn't follow through and purchase there and then, the brand can follow-up with specific emails and retargeting ads relevant to the product that's been recommended.

Want to increase your average order values AOV? Then experimenting with a cross-sell popup like this is an absolute must. Cuddle Clones fires this off as soon as someone enters the cart page with a golf-related product added:.

It's not just random products being recommended. The cross-sell items are specifically related to the golf club headcover that's already been added. This means people are much more likely to be interested in the cross-sells being made—increasing the chances of them being added to cart 💪.

Using the example of a popup asking to join your email list, your offer might be that subscribers get access to:. The bottom line? When writing a website popup, make your ask easy, clear and genuinely enticing to the person reading it. You want to make it feel like a "no-brainer" for them to take action.

Bonus tip: Make sure to also invest in quality ecommerce web hosting to ensure your whole store experience including any popups and calls-to-action load at the expected speeds.

Then, customize it in ConvertFlow with your brand colors, fonts, copy, etc. and embed it on your website! Using ConvertFlow's Shopify integration , you'll also be able to do all the special targeting and triggering needed to create the advanced popups in this guide like cart abandons and cross-sells based on cart activity.

Create Free Account. Get A Demo. FEATURED content. Sign In Sign Up. Sign Up. Popup Examples 6 Website Popup Examples That Do Way More Than Capture An Email Address Templates Included Popups can do more than capture emails—they can also make sales, increase AOV, recover abandonments, etc.

Website popups can do way more than just capture a few email addresses. We cover examples from a range of different popup types, and then give you a whole host of ready-to-use templates to help you go from idea to launch in minutes 🙌 What is a website popup? How do popups work? In this product roundup article by Outdoor Gear Labs, the authors are evaluating 9 different messenger bags, selecting the overall best product, and share the metrics they used to make the decision.

You get the gist. Most roundups include the word "best" or "top" in the title, and promise the reader they'll be presented with only products of the highest quality.

There are many types of product roundups besides "best product reviews". Curated lists, seasonal or holiday guides, gift guides, lists of brands or experiences, even a collection of discounts and time-sensitive deals can be seen as product roundup examples. Don't forget to think about different angles with the same buyer intent when doing your affiliate keyword research.

Now for a question: why should you create product roundups, instead of just reviewing individual products? Aren't readers of reviewers even more primed to buy than those reading product roundup lists? Turns out, product roundups will almost always help you make more money as an affiliate publisher.

Here are three reasons why. It might seem logical that someone closer to conversion has already read product roundups, and has moved on to individual reviews. So investing in reviews means you're more likely to earn the click that results in a sale.

Especially in an affiliate program with a last-click attribution model. But the opposite is true: Product roundups are simply more profitable than individual reviews.

Especially when you consider that they take roughly equal effort to create. Most of the time, the search volume for "best [product category]" will be higher than that of any individual products on the list. But this isn't so surprising when you think about the buyer's journey:. There are simply more people in the Awareness phase, who looking to purchase a type of product, than people who have already narrowed their search down to a specific product by a specific brand.

Here are some examples with global search volumes pulled from Keywords Everywhere to give you an idea of how dramatic the difference can be:. There are counterexamples, but by and large, you can get much more traffic to your affiliate content by writing product roundups instead of standalone reviews.

Apart from the higher search volume, product roundups are great for targeting longtail roundup keywords without writing an entire article about it.

Here's an example for the keyword "best hiking backpacks":. In this case, the top article by CleverHiker ranks for over additional 2, keywords.

With a single article, they're grabbing Position 1 for great terms like "ultralight backpack", "lightweight backpack", and "best backpacking backpacks. Product roundups aren't just efficient from an affiliate revenue standpoint. If you monetize your site with ads, they'll boost that revenue by attracting extra traffic as well.

Keeping content somewhat fresh is usually an important factor for product roundups. New products and models are regularly released, and readers want to make sure they're not getting an outdated version. But what happens when the version of the product you've reviewed is superseded by a new one?

With a dedicated product review, you have to update the entire article. Especially if the changes are significant. Producing new photos and copy can be expensive and time-consuming.

With a roundup, you only need to update the relevant section. At worst, you can remove the product from the list and replace it with something else.

Finally, and most importantly, product roundups convert better and result in more revenue — even adjusted for traffic differences. Here's a look at how RPM revenue per 1, visitors, based on affiliate sales varies between product review content vs product roundup content.

Product review content has consistently lower click-through rate CTR , lower RPM, and result in lower revenue. But compare that with product roundups — it's like night and day:. They might already have Amazon or another retailer's website open in the other tab.

They're just doing a little due diligence before buying — without interacting with your content. While they might be closer to the buying decision, getting a review-reader to click your links — and therefore place an affiliate cookie — is much harder. Once you get the hang of it, writing product roundup articles is pretty easy.

You don't need a lot of special tools or plugins to create them. But you do need some conversion copywriting skills, and to empathize with your reader.

Whether you're ranking content organically, running ads, or even sending an email to your list, the best product roundup is pointless unless you do one thing first. It sounds like a lot, until you remember that despite what Google says, click-through rate is probably a ranking factor.

This is why it's so important to have a great title for your product roundup. Here's an example of what I mean. While these formulas are helpful, getting creative like the example above from Website Tool Tester will help you stand out in the SERPs and spark interest in your assessment.

To be fair, there are lots of counterexamples to this point. Take for example, the very utilitarian headlines from Outdoor Gear Lab:. For these "Me too"-style SERPs, where everyone is essentially using the same title, you may need to stand out in other ways.

Above, you'll see product review structured data being used for the first product in the list hence the highly visible star-rating. Here's the thing: most people who land on your product roundup post have probably never heard of you before.

So why should they take your advice? Your intro paragraph's main job is to establish that you're an expert on the topic or product category. This is in line with the guidelines from Google's Product Review update , released in April So, how can you demonstrate to both visitors and Google that you're an expert or enthusiast?

Here are a few ways to build a good rapport with your reader:. Product comparison tables are super important. They help readers orient themselves early-on in your article to the choices you'll be presenting. It also lets them choose their most important criteria — for instance size, weight, battery life, etc.

And there's no better place to learn what belongs in a product comparison table or a sales page, for that matter , than the King of Ecommerce: Amazon. Amazon has figured out which criteria people care about most when buying an e-reader: ratings and reviews of other customers, screen size, storage, weight, and so forth.

Even for criteria where each model is the same such as the "glare-free" screen , they include this to make it clear that this key pain point will by solved by any of their products.

So how do you decide what to include in your product comparison table? Here are a few techniques. The easiest way — apart from using your own intuition and experience — is to simply look at the advertiser's website. So for example, if you're writing an article about the "best backpacking tents", head over to REI.

com and find out what kinds of search filters they offer in this category:. Instantly we discover the most important criteria for buyers: sleeping capacity, brand, seasons, weight, features, use-case, design-type, number of doors, and obviously price.

From there, we want to address concerns people typically have. In the case of tents: Is it going to collapse on me in the middle of the night? Does it ventilate well? Will I be able to stand up inside?

You don't need a giant matrix to guide readers to the perfect product in your roundup. Figure out the top pain points in this case, size, budget, and weight and make it clear which are the top performers according to those metrics.

Common and effective affiliate CTAs include "Check price", "Read reviews", "See more photos", "Check availability", "Check current price", and so forth. Short, concise CTAs that promise tantalizing new information just beyond the click. By the way, you don't need a comparison table if it doesn't quite make sense for the products you're reviewing.

In many cases, a simple bullet point list will also work. Just don't make the mistake of simply listing products. Include an anecdote or other helpful buying criteria to entice readers to click.

Here's a solid example:. This list is easy to skim, and includes plenty of use cases.

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