Combine them with a proven, predictable, and repeatable methodology, and you get the best outcomes EVERY time. Having reviews for new products makes for a better product launch. Our proven campaign management processes ensure that time from launch to when the review content is submitted is the quickest of any of our competitors as fast as 30 days from launch.

BEST QUALITY REVIEW CONTENT. Our rigorous and sophisticated screening methodologies ensure we match the right people to your campaigns for the best results. This means that not only are they more likely to provide review content, but the review content they do provide will be more detailed, in-depth, and cover the topics consumers want addressed — and therefore more likely to convert shoppers who read it.

Our extensive reporting functionality incorporates predictive capabilities clearly outlining the impact of potential sampling campaigns based on product coverage, average star rating, and other indicators. Simple: It saves you money.

Seasoned Experts. If you are interested in running a sampling of new products, a professional partner can help you create and maintain a product sampling program. While each program is different, all are centered around the goals of engaging users, acquiring those users, and selling products.

Customize your product sampling programs, whether you are product testing or promoting an existing product. MGA will work with you to develop sampling programs that are organized and can accomplish the following objectives:. Boost product sales great for beauty products, clothing, personal hygiene items, etc.

How Do You Create a Product Sampling Program? MGA prides itself as an expert in product sampling program ideation. When you partner with us to determine new strategies, we will help you:. Align products to target audiences.

Share your personas, regional goals, and any other research on your target audiences with us. Together, we can create a plan to mail product samples to prospects that have been analyzed and are more likely to convert. Identify inventory. Personalized and immersive product experiences are key to captivating potential customers.

Our Sampling Programs service allows your brand to connect with consumers on a more intimate level, driving both brand affinity and product understanding through firsthand experiences.

We believe that no two brands are the same, and your sampling program should reflect your unique identity. Our team crafts bespoke sampling experiences that resonate with your target demographic, fostering authentic connections and reinforcing brand values.

Leveraging extensive market research, we design strategic campaigns that align with your marketing objectives, whether it's launching a new product, entering a new market, or simply wanting to stand out in a crowded space. Creating sampling programs for D2C brands with clearly defined goals through signups, registration, and ad campaigns create indirect engagement and excitement for both potential customers and those unfamiliar with your brand which can directly lead to higher conversion rates, more sales volume, and higher AOVs.

Sending product samples is an important part of the brand discovery and purchasing process for D2C brands by introducing new and existing products to consumers. While sampling programs have the ability to share your products with those unfamiliar with your brand they also have the added benefit of gaining crucial consumer reviews, and further, optimizing your product's journey.

From high-traffic urban areas and popular events to online platforms, we identify the most effective channels to engage your target audience. We ensure that your samples reach consumers where they are most receptive.

In our digital age, a multi-channel approach is essential. Beyond physical distribution, we integrate digital strategies such as social media campaigns and influencer partnerships to amplify your sampling program's reach and impact. We uphold the highest standards for your sampling products, conducting rigorous quality checks.

Consumers associate sample quality with your brand, and we ensure these first impressions are impeccable. Navigate the complexities of compliance with ease.

Our team stays abreast of the latest regulations regarding product sampling, ensuring your campaign adheres to all legal guidelines and industry standards. Sampling programs provide a golden opportunity for direct consumer feedback. We facilitate this process, collecting valuable insights from sample recipients, from initial impressions to detailed product reviews.

Understanding your campaign's performance is essential. We provide comprehensive analytics on consumer engagement, tracking various metrics from sample distribution to conversion rates, helping you measure ROI and plan future strategies.

The logistics behind sampling programs are complex, but we've got it covered.

A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

Product sampling program - The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

To solve this problem, they enlisted the help of Walmart for a unique product sampling campaign. Glade took the packing pillows used to protect products during home deliveries and filled them with their air freshener.

So, as people unpacked their Walmart purchases and popped their pillows, the scent of Glade's spring fragrance wafted through the air. They also printed a QR code on the packaging that people could scan to buy Glade's products directly. Ogilvy Chicago, the ad agency behind the campaign, claimed that Glade home fragrances had an 83 percent boost in sales on Walmart.

com thanks to this innovative product sampling idea. Beauty Insider, the wildly popular reward program from Sephora , includes product sampling as an integral part and major benefit of its strategy.

The cosmetics company is well-known for providing free product samples with each online order. There are a few reasons why this is a great tactic. First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases.

Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand. Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session.

If you're wondering how product sampling has worked for Sephora, know that there are 17 million participants in the Sephora reward program in North America alone, and they account for 80 percent of the company's revenue. In , Cheerios saw a chance to take advantage of Amazon's e-commerce algorithms to potentially market its product to over million Amazon Prime members in the US.

Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers.

The advantages were two-fold for Cheerios. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.

This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day.

One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser. In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic.

As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth. In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases.

Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7. com listed some pertinent findings from a study called The Second Annual Survey Consumer Preferences for Product Sampling. This article also provides further general information about sampling, and some tips for businesses considering this marketing method.

A more recent article, found here, contains findings from several sources, including studies for the United States Postal Service USPS and the Promotion Marketing Association PMA.

It is clear that sample pouches really are effective, and many consumers thoroughly enjoy receiving them.

THE BENEFITS OF A SAMPLING PROGRAM Sending out foil sample packets has been done for many years, by many companies, and that is because it works. Here are some of the advantages of using a packaging manufacturer to create samples, along with a few more statistics from the USPS website: Highly-effective product advertising.

The statistic from the USPS stating that product samples reach 70 million consumers quarterly shows that many companies use this method to market products to customers, and that is because it is proven to increase business and profit. Sending out samples is proving the quality of your product and putting your name out among the consumers.

Gain new customers. Sending out foil pouches or cosmetic packaging filled with your liquid products, gives people a chance to try what you are selling so they will want to purchase it.

By giving them a trial, they can try it for themselves and see why the product is worth their time. Customer retention.

Send them sample packets and remind them what your company is all about. Encourage brand recognition. Hiring a contract packing company gives you quality samples of your product, which will represent your brand. Sending your brand name and information to customer homes helps them to remember it later while they are shopping.

Get customers to your website. The web is an incredibly popular and effective way to advertise products and services in this modern age of technology and connectivity.

You could include your website on the sample or in the accompanying information. When you put your name and contact information on flyers, postcards and samples, you are effectively putting your name in their hands. You are not restricted to sending samples through the mail.

The sample packages we provide can also be very useful in a physical marketing situation. In fact, in some of the data from info-now.

com, it states that men are more likely to use samples they receive in person. This sturdy foil packaging can be easily attached to sales sheets or informational material and handed out to potential customers. Oftentimes, handout samples are distributed from booths or tables in a store or a marketing function such as a tradeshow.

These are a great way to have face-to-face interaction with customers and give them something to take away.

tampons used Sampler's technology to boost the effectiveness of influencer efforts and gather product feedback. They were responsive from the very beginning helping us understand how the process worked and what to expect.

Our Sampler representative was extremely helpful throughout the entire process. We saw really successful numbers, and we were able to get into peoples' homes that had never heard of us -- all around a very positive sampling experience.

Receive digital sampling resources, product updates, and success stories from brands similar to yours. Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger.

Work with Us. Claim samples Speak to an expert. Omnichannel product experiences We deliver data-driven product experiences that create personalized relationships between people and brands. Speak to a sampling expert Download the Free Guide. We're redefining how consumers discover and engage with brands Founded in , Sampler has powered digital sampling programs globally across channels, categories and industries.

Available in 23 Countries. You're in great company Sampler is the trusted partner for leading consumer brands. Learn how a leading condiment brand drove a 3x lift in sales with Sampler Read the Success Story.

How it works. Target your highest-value consumer Leverage our advanced audience targeting to reach your ideal consumer and drive brand awareness. Deliver samples to their doorstep After creating a sampler account, consumers answer a set of profile questions so we can match them with samples that best fit their lifestyle.

Guide your consumers all the way to purchase Drive email opt-ins, collect ratings and reviews, and unlock consumer insights to build effective remarketing campaigns and guide consumers through every step of the shopping journey.

A solution for every marketing objective. Boost Sales. Boost sales through highly-targeted product trial Introduce your products to new consumers with the highest-potential to purchase. Accelerate your retail partnerships Demonstrate support of your existing partnerships through retailer-focused digital sampling campaigns.

Overcome innovation challenges by creating winning product experiences Engage with the right people, wherever they are - get your product into the hands of consumers that represent the greatest potential.

Create social proof and build pre-launch buzz. Harness the power of digital sampling to maximize your marketing dollars Boost the effectiveness of paid media campaigns with a sampling call-to-action.

Build an unparalleled view of your consumers Acquire first-party data to unlock personalized communication.

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Product sampling program - The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

Having reviews for new products makes for a better product launch. Our proven campaign management processes ensure that time from launch to when the review content is submitted is the quickest of any of our competitors as fast as 30 days from launch.

BEST QUALITY REVIEW CONTENT. Our rigorous and sophisticated screening methodologies ensure we match the right people to your campaigns for the best results. This means that not only are they more likely to provide review content, but the review content they do provide will be more detailed, in-depth, and cover the topics consumers want addressed — and therefore more likely to convert shoppers who read it.

Our extensive reporting functionality incorporates predictive capabilities clearly outlining the impact of potential sampling campaigns based on product coverage, average star rating, and other indicators.

Simple: It saves you money. Seasoned Experts. We build your target audience, facilitate shipments, and engage with campaign participants as they try products and submit content. Our online worlds are more important than ever, and it is no surprise that brands want to utilize this channel for product sampling.

Digital product sampling is a method of soliciting consumers to opt-in online to try a product sample that is mailed to them. Social sampling involves an organized effort to deliver samples to targeted consumers and prompt social sharing, with the goal of driving word-of-mouth on social media platforms.

The most obvious advantage of digital product sampling and social product sampling is the data you can collect and the content generated, but there are many benefits to utilizing this channel for your brand.

This kind of product sampling program can be done in several ways. While this is a great way to collect leads and build databases for retargeting, it is challenging to control the audience who is receiving a sample. Sampling to a brand advocate community — brand advocates are a vast resource.

Brands can also go back to consumers to collect product feedback and consumer insights to fuel product development. Take a look at Hero Cosmetics, a brand that generated more than product reviews in just days after launching sampling programs through its Hero Skin Squad community.

Recommendations are still considered the most effective form of advertising, and a product sampling program to a community of brand advocates is a surefire way to generate advocacy. Personalized sampling — using consumer data, you can deliver samples tailored to specific preferences and interests, making a full purchase much more likely.

Some brands like MAC Cosmetics have even utilized augmented reality and artificial intelligence to help determine the right shade for consumers to sample their products. This sampling method became hugely necessary during the height of the COVID pandemic when physical sampling was unavailable.

With ecommerce sampling, you can often use data and purchase history to determine the right audience and lifestyle. When consumers receive their online order in the mail, they will find a free product to try.

To help drive conversion, you can include a unique QR code or exclusive offer to drive signup or purchase. While ecommerce sampling is often a surprise, some retailers make it a part of their shopping experience.

Sephora famously allows shoppers to select multiple samples to be delivered in-home with their purchase. Another trend is consumer-paid sampling. This is seen in many subscription boxes such as Birchbox, FabFitFun, and BarkBox, where consumers are offered an elevated sampling experience.

Generate interest and awareness — this is especially important for new product launches. Sampling cuts through the clutter of other marketing messages.

Product sampling is an incredibly effective way to spark new purchases. Fuel word-of-mouth and brand advocacy — consumers heavily rely on digital neighbors to determine which products to buy. Product sampling programs supercharge your word-of-mouth and achieve advocacy at scale.

A solid product sampling program strategy will produce a steady pipeline of compelling user-generated content. Understanding your campaign's performance is essential. We provide comprehensive analytics on consumer engagement, tracking various metrics from sample distribution to conversion rates, helping you measure ROI and plan future strategies.

The logistics behind sampling programs are complex, but we've got it covered. From secure storage to efficient distribution channels, we manage all aspects of the logistical process, ensuring a smooth operation from start to finish. Never miss an opportunity with our proactive inventory management for your sampling materials.

We monitor stock levels, ensuring timely restocking so your campaign can run uninterrupted, maximizing consumer reach. CPGIO can quickly help your brand establish a healthy collection of reviews, in a relatively short period of time.

The consumer journey doesn't end with sampling. We design follow-up engagement strategies, such as special offers or exclusive content, encouraging a transition from casual sampler to loyal customer.

Create more than just customers — build a community. We help leverage your sampling programs to foster a sense of belonging among consumers, using targeted communications, social media interaction, and community-focused events.

Embrace the power of direct product experience through our expertly managed sampling programs. Reach out to us to learn more about how we can collaboratively create a tailored, impactful sampling campaign that propels your brand to new heights in consumer engagement and brand loyalty.

How it all went down and what happened after is quite the tale. CPGIO provided us with valuable data insights so we could optimize every aspect of our digital business.

Their agency side of the business offers high-quality professional imagery, copywriting, and merchandising support. Sampling Programs. Book a Demo. Couldn't load pickup availability Refresh.

Transformative Sampling Programs for Brand Growth Personalized and immersive product experiences are key to captivating potential customers. Tailored Sampling Strategies Crafting Unique Consumer Experiences We believe that no two brands are the same, and your sampling program should reflect your unique identity.