Analyzing your ROI can help you pinpoint where your campaign fell flat and determine exactly why it failed. Knowing your ROI is the crucial step in creating a successful marketing campaign. Here are a whopping 14 types of marketing campaign examples that are sure to spark some serious interest from your customers.

From brilliant social media campaigns to eye-catching print ads, I have scoured the internet to find the best of the best.

The goal is to get more people to recognize the brand, become familiar with its identity, and understand its values. Making it more easier, a brand awareness campaign is about making sure that your brand is the one that instantly comes to mind when people think of a particular product or service.

This campaign aims to build up a buzz in the market and establish trust with your potential customers. Nike has sponsored big names in sports, created inspiring ads, and utilized the power of social media to build a strong list of loyal customers. You can take a cue from Nike and create a striking brand awareness campaign!

Rebranding Campaign A rebranding campaign is like having a fresh start, a chance for a brand to shed its old skin and embrace a new identity.

Rebranding campaigns are marketing techniques that aim to modernize and reshape a brand by changing its image, message, or identity. Remember, after years when Facebook changed its name to parent company Meta, which eventually took over the internet by storm? Meta introduced a new logo and visual identity along with the name change.

The new logo features a blue infinity symbol. Welcome to the next chapter of social connection. Consistency and Social Champ Are Inseparable! A thriving marketing strategy has a concrete base of consistency. It applies optimization and advertising techniques to ensure that your brand is more prominent in organic searches.

The primary objective of a Search Engine Marketing campaign is to boost traffic, sales, and conversions. With SEM, you can create engaging online ads, optimize your website, and use targeted keywords that fit your brand.

Some popular brands that have used SEM effectively are Amazon, Etsy, and Airbnb. Freelancer , the popular online marketplace for freelancers, wants to expand its user base and increase brand awareness. They launched a search engine marketing SEM campaign to reach potential clients and highlight the benefits of using their platform.

Freelancer begins by conducting extensive keyword research to identify relevant search terms related to freelance services. Featured Article: Adaptation of Chatbots for Marketing: The New Buzz in A social media marketing campaign is considered a strategic effort to promote a brand, product, or service on social media platforms.

Consistently sharing engaging and relevant content can help brands to reach a larger audience and expand their reach. Sharing compelling content with clear call-to-actions can help brands to generate website traffic, increase visits, and potentially boost conversions and sales.

The company invited iPhone users worldwide to submit their best photos taken with an iPhone. They encouraged participants to share their photos on social media using the hashtag ShotoniPhone.

This campaign had over 6. A post shared by apple apple. User-Generated Content UGC Marketing Campaign A user-generated content UGC marketing campaign is a strategy that encourages customers or users to create and share content related to a brand or a product.

When customers create and share content about their experiences with a product or service, it helps build trust among potential customers. You can say that this type of marketing actually demonstrates the real people who have positive interactions with the brand, making it more relatable and trustworthy.

The campaign created a buzz, made everyone jump on the bandwagon, and made almost every Spotify user view their SpotifyWrapped list. SpotifyWrapped spotifywrapped music pic. Email Marketing Campaign An email marketing campaign is a marketing strategy that involves sending commercial or promotional emails to the target audience.

You can consider it as a direct and cost-effective way for brands to communicate with their audience, build relationships, and promote their products or services. The main goal of an email marketing campaign is to provide an opportunity to establish and nurture relationships with customers.

Moreover, email campaigns play a crucial role in customer retention. As a brand, when you stay in touch with existing customers and offer exclusive offers, you encourage repeat purchases and strengthen customer loyalty. The brand utilizes email marketing to promote an exclusive summer sale and entice customers to take advantage of a limited-time offer.

Their email highlights specific summer-themed products that are on sale, enticing customers to explore and make purchases. Public Relations Campaign A public relations PR campaign is a systematic process designed to shape public perception and influence opinions about any popular person, brand, product, or idea.

PR campaigns have mostly certain goals; for instance, some brands use such type of campaigns to drive more leads, draws attention to a specific cause, or launch a new product or update.

Moreover, the campaign focuses on cultivating and maintaining relationships with various stakeholders, such as customers, investors, employees, media outlets, and the general public.

org marketing campaign example is for capturing attention to a specific cause. In , Ukraine was going through wars and ample uncertainties. So, Airbnb, a rental company, partnered with several international and regional non-profit organizations and secured housing for around , refugees.

This was one of the great initiatives from Airbnb, offering shelter and safety to millions of people. Featured Article: 20 Content Planning Tools to Organize Your Workflow in A product launch campaign is a planned and brand-coordinated effort to launch a new product or service.

It is basically a strategic marketing and communication effort designed to introduce a new product or service to the market. It includes a proper marketing plan that highlights the right messaging and aligned marketing strategy to attract existing and new customers.

Although a product marketing campaign has several goals, the major objective is to generate buzz and excitement around the new product. A brand can achieve this all through its teaser campaigns, sneak peeks, influencer marketing, or creating a sense of exclusivity.

Samsung partnered with popular boy band BTS and promoted their brand new foldable devices, which they unveiled in the biannual Galaxy event. This type of marketing campaign is basically the method of promoting products or services through word of mouth and referrals.

The primary goal of a referral marketing campaign is to generate new leads and customers through the endorsement of satisfied customers. One highly successful marketing campaign example is from Shopify, a popular e-commerce platform.

Shopify offers an incentive-based referral program called the Shopify Affiliate Program. The existing Shopify users can sign up to become affiliates and receive a unique referral link.

They are encouraged to share this link with others, such as friends, family, or fellow entrepreneurs who may be interested in starting an online store.

Of course, you can consistently drive traffic to your website to engage a new customer and gain more leads. Partner Marketing Campaign A partner marketing campaign, also known as partnership marketing, is a collaboration between two brands or influencers.

The primary goal of a partner marketing campaign is to achieve mutual benefits and generate better results than what each brand can achieve individually. Both popular products agreed on the biggest activity hosted by Red Bull.

The videos with the highest engagement get Ralph Lauren U. Open gear. Open merch! Gillette - We Believe. Not a single mention of the brand and yet a long-lasting impact. Coca Cola - New Coke Zero Sugar! Best Coke Ever? The Coca Cola product launch for the New Coke Zero was all the rage.

The campaign was simplistic, similar to how procuring a bottle of cola and drinking it feels like. Telling a trans story without being insensitive is in itself a great feat.

Less than 10 words were spoken throughout the video, and yet it made such a powerful impact. A great way to show that their employees care and that their hospitality is unmatched. Laguvulin - Nick Offerman. No one would watch a 45 minute video of someone sitting next to the fireplace, doing absolutely nothing.

Unless it's Nick Offerman playing Ron Swanson, drinking a glass of Lagavulin whisky next to the fireplace. Then, it works. At least it did on a few million people that saw the video. Taking ASMR and implied advertisement on a new level, Laguvulin managed to promote itself by doing absolutely nothing.

We have a wonderful collection click the image above to access it of 5 handpicked marketing campaigns in the non-profit organizations sector, some of which are downright brilliant.

Sandy Hook Promise - Back-To-School Essentials. A brilliant way to call out the lack of gun laws in the U.

S and how that affects children in schools, this campaign features a bunch of kids showing off their back-to-school supplies before the true message of the video shines through. A great take on how children in the U.

have to learn about gun shootings early in their childhood to save their own lives as well as their friends, this campaign hopes to spread awareness about signs of upcoming gun violence before it gets out of hand. Greenpeace - Plastic. Calling out the government for their unethical plastic burning practices, this ad hopes to change just that.

A satirical take on the promises made by the UK government to combat climate change by banning plastic commodities read straws and their pompous claims of disposing off their waste ethically, this ad shows where the waste really goes and how it affects our ecosystems, finally urging viewers to ask UK Prime Minister Boris Johnson to take action.

Discover Puerto Rico. This campaign focuses on showing the world the wonders of Puerto Rico, but virtually. The campaign is a brilliant way to keep tourism in Puerto Rico alive and exciting while trying to navigate a COVID-ridden world.

This campaign is a fun take on New Zealand's tourism. Not a popular tourist destination, this ad perfectly sums up why New Zealand makes for a great one.

An Aussie waking up in his dream in New Zealand, only for it to be over within a matter of seconds gives us a glimpse into what touring across New Zealand would feel like. Great way to tease the audience into visiting them. This campaign highlights how great Upwork is as a platform.

The video starts off by saying hi to NASA and asking them if they need any help up there, implying that freelancers on Upwork are capable of everything and more. Moreover, Upwork wants to break away from the quick project platform and hopes to be known as the platform that supplies great talent.

The campaign gets the job done. Shopify has a simple marketing motto. Simple, easy and quick, exactly what the brand represents. In this campaign, multiple posters of Shopify were seen across platforms highlighting how easy it is to get onto Shopify and get it up and running in 60 seconds.

We hope these examples inspire you to create your next successful marketing campaign! If visits to your website increase, you must continually update your content to convert this traffic to profitable sales.

Companies that lose sales due to major negative press often use marketing campaigns to rehabilitate their image. One example is Chipotle Mexican Grill, which was investigated by the Centers for Disease Control and Prevention after dozens of customers became sick in from food safety issues related to E.

coli and norovirus. The long-running Aflac duck campaign is one example of a campaign that significantly raised brand recognition. Lay's launched its first "Do Us a Flavor" campaign in , asking customers to suggest new potato-chip flavors through texts and social media.

Centers for Disease Control and Prevention. Accessed Sept. Harvard Business Review. Chief Marketer. Use limited data to select advertising. Create profiles for personalised advertising.

Use profiles to select personalised advertising. Create profiles to personalise content. Use profiles to select personalised content. Measure advertising performance. Measure content performance. Understand audiences through statistics or combinations of data from different sources.

Develop and improve services.

8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real

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Sample marketing campaigns - Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real

The following is a LinkedIn ad from Slack asking users to download the eBook to learn more:. Stripe targets its potential customers to try them out by sharing real reviews and case studies in its ad campaign on LinkedIn. The LinkedIn ad shares the value proposition briefly and asks users to read reviews from real customers to make an informed decision.

Such a campaign boosts credibility and builds trust among potential users. Successful marketing campaigns are well-planned, targeted, and delivered using the right medium and at the right time. The following is a checklist of common traits successful marketing campaigns share:.

Want to create successful marketing campaigns like the pros? Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, research, email marketing, and content marketing.

He loves to write about starting, improving, and growing a business. With our Free Forever plan you can send emails to up to 2, of your subscribers. Email marketing Text marketing Email automation Text automation Marketing automation Integrations API.

Email marketing strategies Email content ideas SMS marketing strategies Digital marketing tips Help center Contact us Migration Training videos. Log in Get Started. Marketing Campaigns: 25 Digital Examples from Top Brands. Digital Marketing Tips. Profit from your knowledge. Apply email and SMS marketing strategies you already know to see the best results with Sender.

What is a Marketing Campaign? Why Do Marketing Campaigns Matter So Much? Marketing campaigns are irreplaceable in building brand awareness and recognition. They introduce your product or service to a wider audience, making prospects notice you in the market and leaving your competitors in the shadows ; Engagement.

Interactive content, user-generated content UGC , social media interactions, and personalized messaging foster engagement, encouraging prospects to hang out with your brand; Sales. The goal of most marketing campaigns is evident — sales. And it can be guaranteed through targeted messaging, promotions, and calls to action that convert leads to customers; Competitive edge.

Marketing campaigns allow you to highlight your unique selling propositions USPs and differentiate your brand from bland competitors. Data collection.

Many campaigns include lead generation forms or data collection points that gather valuable customer information. Information you can use for future marketing efforts and to get to know your target audience better. ROI Return on Investment.

By tracking campaign performance, you can measure the effectiveness of your marketing efforts. ROI analysis helps in optimizing future campaigns to maximize returns. Market positioning. Marketing campaigns can influence how your brand is seen in the market.

Consistent messaging, branding, and value proposition reinforcement are the path to a solid and favorable market position. Image source: Bonobos. Image source: J. Image source: 5. Image source: Ashley Stewart. Image source: Happy Socks.

Image source: Pottery Barn. Image source: Red Lobster. Image source: Red Robin. Image source: Sakara. Image source: Ultrahuman. Image source: Justin Welsh Twitter. Image source: Semrush.

Image source: Eliot Rathe Twitter. The right campaign can do the same for your business. Keep reading to get started, or use the links below to jump ahead. Marketing campaigns are organized, strategy efforts to promote a specific company goal.

That can include raising awareness of a new product or capturing customer feedback. They typically involve a combination of media, including email, print advertising, television or radio advertising, pay-per-click, and social media.

Marketing is how a company raises awareness of its brand and convinces customers to make a purchase. Alternatively, advertising is the process of creating persuasive messages around these broad goals.

In terms of campaigns, an advertising campaign might be one facet of a larger marketing campaign strategy. Say shoe brand Nike launched a campaign surrounding the release of a new product. Its advertising would only reflect one facet of its marketing strategy. Now that we understand the difference between advertising and marketing campaigns, here are a few more types of marketing campaigns you might run.

Outline your company's marketing strategy in one simple, coherent plan. Marketers have a wealth of choices when deciding what kind of marketing campaign to build.

So, how do you make the right choice? In our Marketing Strategy and Trends Report , we found that data-informed marketing strategies have become the most popular type of marketing campaign. Brands also emphasize agile marketing and the ability to pivot in the types of campaigns they run.

Successful marketing campaigns continue to focus on social media marketing and brand-building. Companies have focused on online communities to drive more engagement. Regardless of the type of campaign, the most popular marketing asset is video.

This is followed by images, blog articles, infographics, podcasts, and other audio content. Video continuously has the highest ROI of any media format — a trend that remains strong in Marketers are continuing to invest more in video elements of marketing campaigns.

Multiple components go into the planning, execution, and results of a stellar marketing campaign. We'll discuss the most important components of campaigns below. This component defines the end goal of your campaign.

You'll develop specific, measurable goals. Then, you'll state which metrics will be used to track progress. For example, your content creation campaign might be measured by organic traffic.

Each post may aim to drive 1, views per month and 10 new contacts. These categories will be measured in Google Analytics and Looker.

Where will your content and messaging be distributed? You might prioritize growing the channels most relevant to your audience. Not all marketing campaigns require an incremental budget, but many still do. Factor in the agency, advertising, and freelance costs.

Then, factor these numbers into any ROI analysis for your campaign. Determine what kind of content you will be creating to fuel the campaign. For example, a branding campaign could include video ads , press releases, and guest blogs.

Before kickstarting your campaign, designate people to work on every aspect of the campaign. You should know who handles copywriting, design, media buying, and reporting.

A great marketing campaign should have great creative assets to match. All your assets should fit the purpose of the campaign.

Well, now is the time to plan your campaign. The campaign planning process will involve you mapping out your strategies and tactics. Your campaign plan should include a course of action. This document will list the required resources, assets, stakeholders, and measurable goals.

This step is crucial to the effectiveness of your marketing campaign. The planning stage will determine how you measure success and will guide your team when things go awry.

Featured Resource: Free Marketing Plan Generator. Why are you running this campaign? What would you like your campaign to accomplish for your business? Take a look at the goals below. Which one is most aligned with your own?

This is hardly a definitive list, but it gives you an idea of general business goals a campaign could help reach. Let's take this broad campaign purpose and turn it into a S. We'll use the third option as an example: Gather customer feedback or content.

The goal is specific user-generated content , measurable customers , attainable via a branded Instagram hashtag , relevant featuring the new product line , and timely by December Pro tip: Setting SMART Goals is simple when you have the right tools. Check out the free SMART Goal-Setting template below to get started on this critical piece of your marketing campaign.

Featured Resource: Free SMART Goal-Setting Template. A free template to help you create S. goals for marketing campaign success. This will look different for everyone depending on the channels you're leveraging and your end goal.

You might measure email open rates, new Facebook likes, or product pre-orders. You can also track a combination of several helpful metrics. These answers will depend on your overarching campaign goal. Here are a few examples of metrics based on the campaign goals mentioned above.

For example, say I was running my user-generated content UGC campaign on social media, email, and our blog. While the above KPIs indicate how well my campaign reaches and engages my audience, my primary KPI tells me how close I am to reaching my SMART goal.

What outside of your goal would constitute success for you or serve as a milestone? Let's say your campaign involves boosting brand awareness, and your goal is to reach 50 PR mentions by the end of the year.

You can set benchmark notifications at 10, 25, and 40 mentions. This will remind you to keep pushing toward your ultimate goal and boost morale within your team.

Checkpoints are a reminder that your hard work is paying off. In that case, you might think you chose the wrong marketing medium or that your creative wit wasn't enough. However, the culprit may be your audience.

Are you trying to bring in new customers? Are you attempting to gather feedback from existing clients? But unlike email, messages on social media can spread quickly beyond your followers to reach a huge audience. Note: Organic reach has been decreasing over the years, especially on Facebook and Instagram.

To do that, you can take advantage of targeting based on many factors, such as location, age, or interest. Social media offers many possibilities, making it a great fit for different kinds of goals, including:.

Apple started its Instagram account in with the shotoniphone campaign. In this campaign still ongoing , the company has been posting quality photos and videos taken on iPhones.

Additionally, Apple encourages Instagram users to share their iPhone-made photography under the same hashtag. This idea to employ user generated content has been wildly successful for Apple To this day, the shotoniphone campaign has featured over 28 million posts.

Public relations PR campaigns are used to positively influence the way a brand is perceived through managing communications with the media and the general public.

Whether PR can be deemed as part of marketing is debatable. But what is certain is that PR campaigns, just like marketing campaigns, can affect the demand for a product and, hence, significantly impact sales.

What is unique about PR, though, is it uses a different type of communication compared to marketing. Instead, a PR campaign will generate demand by sending out press releases highlighting how a product or the company itself is noteworthy. As you can see, the campaign is a creative and humorous approach to the problem of railroad accidents.

This is so you could actually imagine how dumb it would be to die in one of the depicted ways. The so-called marketing campaigns are about promoting a product or service using a cohesive message through multiple marketing channels. To compare, while social media and email campaigns use one channel, marketing campaigns use both of these channels and more to get the message across.

Furthermore, some other types of campaigns, such as the product marketing campaigns discussed earlier, can become campaigns as long as they use multiple channels and have a unified message.

Multiple channels and a cohesive message - these may sound quite trivial. But campaigns designed this way have two advantages over their single-channel alternatives:.

These two advantages make campaigns ideal candidates for rebranding, introducing a new product, or simply maximizing the reach and impact of your message. At Ahrefs, one of the things we promote most often is our Ahrefs Webmaster Tools AWT which is free a tool for search engine optimization.

We promote it through an always-on, integrated campaign, spanning all of our marketing channels. This is passive, relevant traffic we get from search engine page results without any ad spend.

Furthermore, we promote AWT through content marketing. And since we mostly focus on SEO-related topics, we have all sorts of occasions to feature our product. To illustrate, this article on SEO for startups provided an opportunity to mention the tool as an easy, beginner-friendly way to tackle technical SEO problems.

Naturally, there is also educational content dedicated to this product, such as this video explaining how to use it to improve SEO:. In addition to organic channels, we also promote AWT via various paid channels. One of them is sponsorship. Different campaign types serve different goals.

But in order to be successful any marketing campaign has to include these components:. Mateusz Makosiewicz. Marketing researcher and educator at Ahrefs. Mateusz has over 10 years of experience in marketing gained in agencies, SaaS and hardware businesses.

When not writing, he's composing music or enjoying long walks. Organic traffic. Linking websites.